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Kid's Stuff(HKTDC Enterprise, Vol 06,2008)

Maternity & Baby Products

Flying Dragon Electronic Co Ltd manufactures baby monitors with sophisticated features such as operating distances of 300 metres and 600 metres

Delightfully innovative offerings from Hong Kong leave both mothers and children spoilt for choice

Proud parents worldwide are becoming increasingly discerning in their choice of maternity and baby products. Happily, they can rely on Hong Kong suppliers to satisfy their needs and demands with appealing and innovative designs and full assurances regarding safety and quality.

Despite a less-than-rosy global economic outlook, indispensable items such as children's shoes continue to enjoy healthy demand, says Managing Director M.Y. Ko of Kinway Garments Ltd. A supplier of shoes for babies and children of all ages, the firm uses its own Chariot brand as well as producing for clients' labels.

"Our children's shoes are mostly made of high-quality PU polyester and canvas, and they come in a wide variety of colours and designs to suit different outfits and occasions," says Mr Ko, noting that the FOB Hong Kong/Shenzhen price for a pair of PU polyester children's shoes is US$3-4.

Other baby essentials include pram toys and rattles, such as the range launched in recent months by Learn-N-Play Toys Ltd that is made of high-end materials like Chief Value Cotton (CVC).

"CVC products are not new to us, but we didn't produce many CVC items until now," remarks Director Vincent Cheng. "We feel the time is right because people are increasingly willing to spend on high-quality products."

The collection includes a teddy bear (model 3212) that emits music at the pull of a string and is unit-priced at about US$2.50 FOB Yantian. The range also features a plush donkey and a zebra-shaped rattle.

Sophistication sells

Compared with the more simple needs of infants, products for toddlers have to be both appealing and fun to use. A good example is a musical toothbrush supplied by Perfect Mold Ltd.

"The musical toothbrush does not operate on batteries, and so is fully washable. The music, which is more of a 'dinging' tune, is produced by simply shaking the toothbrush," explains Assistant Managing Director Alison Tai.

"It is a particularly popular item, and clients have requested that we package it together with a similar musical hairbrush and a pair of scissors and sell them in a set," she says, noting that the price per set is about US$1.15 ex-factory Dongguan.

Other hot sellers include medicine dispensers and children's cutlery, all of which are made of the highest-grade synthetics such as TPE, ABS and PP, claims Ms Tai.

Apart from good design and product quality, the ability to continually innovate and adopt new technology is also a crucial success factor when it comes to manufacturing more sophisticated gadgets such as baby monitors. Good examples are two models (FD-2600 and FD-D601) launched by Flying Dragon Electronic Co Ltd in October 2007.

"The FD-2600 retains similar features as earlier models, such as the two-channel selection, sound level indicator and an out-of-range warning," notes Marketing Officer Zoe Yiu. "However, design-wise, it looks edgier and more cute." She says that the item's FOB Hong Kong unit price is about US$18.

"The FD-D601 has an LCD panel with a baby icon depicting 'cry', 'sleep' or 'awake' states, and a thermometer indicating the temperature in the baby's room. The LCD unit is more user-friendly than in earlier models, which had more codes and were more complicated to use," remarks Ms Yiu, quoting a unit price of about US$10 for the product.

Back to basics

When it comes to those most basic of infant necessities, disposable diapers, the emphasis of buyers is clearly on comfort and hygiene, and Nice Capital Int'l Ltd certainly understands these priorities with its Ours brand diapers.

"Unlike the inward standing cuffs of traditional disposable diapers, our patented outward standing cuffs fit snugly around the baby and are highly effective in preventing leakage, even when the baby is jumping around," claims Director Assistant Queenie Wong.

Ours brand diapers come in different sizes: small, medium, large and extra large. The large versions (model OS1-28L-2), for example, measure 330mm in width and 495mm in length and cost US$26.04 FOB Hong Kong per carton of eight 28-piece packs. The medium diapers (model OS1-8M-2), measuring 330mm wide and 445mm long, are available at US$26.84 per carton of 32 eight-piece packs.

The diapers have the seal of approval from mothers. "They've been hot sellers ever since they were launched 2-3 years ago," Ms Wong claims.

The business of producing maternity and baby products is clearly not child's play, yet Hong Kong suppliers have risen beautifully to the challenge with creations that are functional, good-looking and fun to use at the same time. Indeed, their offerings promise bundles of joy not only for mothers and kids, but also buyers seeking only the best for their patrons, big or small.



Champion Alpha Industries Ltd
Rm 812
Yuen Fat Ind Bldg
25 Wang Chiu Rd
Kowloon Bay, Kowloon
Hong Kong
Tel: 852-3110-2311
Fax: 852-3110-2315
Web: www.championalpha.com.hk
Year Established: 1993
Major Product Categories: woven apparel for women and kids, maternity apparel
Own Brands & Certificates: ISO 9002
Minimum Order: 2,400 pieces
Monthly Production: 8,000 pieces (blouses); 6,000 pairs
(pants); 6,000 pieces (dresses, skirts, jackets)
Delivery Time: 60-70 days
Factory Size & Location: Hangzhou
Workforce: -
Flying Dragon Electronic Co Ltd
Rm 505
Eastern Centre
1065 King's Rd
Quarry Bay
Hong Kong
Tel: 852-2564-4105
Fax: 852-2565-0150
Web: www.babyminder.com.hk
Year Established: 1981
Major Product Categories: wireless security baby products and distance monitor systems
Own Brands & Certificates: Baby minderTM; ISO 9001
Minimum Order: 1,000 sets
Monthly Production: 20,000 - 40,000 sets
Delivery Time: 45-60 days
Factory Size & Location: 3,000 square metres; Shenzhen
Workforce: 100
Kinway Garments Ltd
19/F, Mongkok Commercial Centre
16 Argyle St
Mong Kok, Kowloon
Hong Kong
Tel: 852-2395-2325
Fax: 852-2789-3711
Web: www.kinwaygroup.com
Year Established: 1956
Major Product Categories: all kinds of garments and footwear
Own Brands & Certificates: Chariot
Minimum Order: 1,500 pieces per style
Monthly Production: 200,000 pieces
Delivery Time: 45-60 days
Factory Size & Location: -
Workforce: -
Learn-N-Play Toys Ltd
Rm 1205, Shun Fat Ind Bldg
17 Wang Hoi Rd
Kowloon Bay, Kowloon
Hong Kong
Tel: 852-2721-2882
Fax: 852-2721-2083
Web: www.learn-n-playtoys.com
Year Established: 1998
Major Product Categories: baby toys
Own Brands & Certificates: Baby Pro
Minimum Order: -
Monthly Production: -
Delivery Time: 45 days
Factory Size & Location: Zhongshan
Workforce: 200
Nice Capital Int'l Ltd
Unit 1201
The Metropolis Tower
10 Metropolis Drive
Hung Hom, Kowloon
Hong Kong
Tel: 852-2748-1086
Fax: 852-2375-0117
Web: www.nice-capital.com.hk
Year Established: 1991
Major Product Categories: disposable baby diapers and ladies' sanitary napkins
Own Brands & Certificates: Ours
Minimum Order: one FEU (assortment of baby diapers); one TEU (assortment of ladies' napkins)
Monthly Production: -
Delivery Time: within 45 days of receipt of 100% irrevocable L/C or advance payment
Factory Size & Location: 9,000 square feet; Foshan and Henan
Workforce: 100
Perfect Mold Ltd
Rm 1823, Thriving Ind Centre
26-38 Sha Tsui Rd
Tsuen Wan, New Territories
Hong Kong
Tel: 852-2490-1325
Fax: 852-2492-2603
Web: www.perfectmold.hk
Year Established: 1991
Major Product Categories: baby items, plastic mould design, tooling, mould assembly, bristling, silk-screen printing
Own Brands & Certificates: Perfectbaby; ISO 9001, UL, EN
Minimum Order: 5,000 pieces per item
Monthly Production: 150,000 pieces
Delivery Time: 14 days up
Factory Size & Location: 9,000 square metres; Dongguan
Workforce: 400
Win Ko (HK) Co Ltd
Rm Q 15/F, Wah Lik Ind Centre
459-469 Castle Peak Rd
Tsuen Wan, New Territories
Hong Kong
Tel: 852-3426-8808
Fax: 852-3426-2889
Web: www.winkoholdings.com
Year Established: 2004
Major Product Categories: melamine houseware
Own Brands & Certificates: -
Minimum Order: 3,000 units per design
Monthly Production: -
Delivery Time: 25-30 days
Factory Size & Location: Dongguan
Workforce: 200-250