18 Jan 2005
Hong Kong Toys & Games Fair(HKTDC , Vol 01,2005)
JANUARY 11-14, 2005
Visitor Enquiries: (852) 2240-4435
MAJOR EXHIBIT CATEGORIES
Get ready for the biggest toy fair in Asia as the Hong Kong Toys and Games Fair makes its 31st appearance with a brand-new section and expanded popular features.
From January 11-14, 2005, this major industry exhibition will transform the Hong Kong Convention and Exhibition Centre into a veritable playground paradise. With almost every toy imaginable for any conceivable age group, exhibitors will have access to visitors from all corners of the globe, providing one of the world's best opportunities to show and source the latest in toy trends.
Spanning all key industry categories, the Hong Kong Toys and Games Fair 2005 will feature baby toys and products, battery-operated and electronic toys, die-cast/mechanical toys and action figures, educational toys and games, hobby goods, multiple products/general merchandise, outdoor and sporting items, party items, toy parts and accessories and those perennial favourites, soft toys and dolls.
With special exhibition group pavilions already secured for the Chinese mainland, Germany, India, Italy, Korea, Pakistan, Spain, Taiwan and Thailand, as well as a strong Hong Kong delegation, visitors can expect a truly international perspective.
Running concurrently at the same venue, the Hong Kong International Stationery Fair 2005, the largest trade show of its kind in Asia, will offer the opportunity to exhibit and source an array of stationery products.
"The Hong Kong Toys and Games Fair just keeps getting bigger and better, snatching the prestigious spot of second-largest toy show in the world," enthuses Anne Chick, senior exhibitions manager for the Hong Kong Trade Development Council (TDC), which is organising the event.
"With more than 50,000 square metres of space, the fair offers something for everyone in the toy business," she adds.
To reinforce its distinguished world position, the 2005 fair has conjured up an exciting new Magic Section to offer the timeless world of magic goods its very own location.
In addition, the Bicycle zone successfully launched in 2004 wheels into an expanded Outdoor and Sporting Items arena, and Hobby Goods returns by popular demand in its own dedicated sector.
"The timing for the 2005 fair couldn't be better, with a more positive economic outlook and a bullish toy industry bringing consumers back to spending," notes Chick.
"With this renewed 'feel-good' factor, we anticipate an even better event than 2004, which attracted an already impressive 1,807 exhibitors and 25,785 visitors from 123 countries and regions."
Indeed, a survey conducted at the Hong Kong Toys and Games Fair 2004 revealed industry expectations of double-digit growth in the toy retail market in the US and Western Europe, with 80% of traders anticipating a better market outlook for the industry in 2004.
The survey also found that the trade anticipated battery-operated and electronic toys would enjoy the fastest growth this year, followed by computer and educational toys, with consumers in the 5-14 years age group the likely drivers of increased sales.
This age group has become notoriously fickle in its affiliation to toy types. "The shelf-life for toys is getting shorter and shorter," says Jeffrey Lam, managing director of Hong Kong toy manufacturer Forward Winsome Industries Ltd and chairman of the Hong Kong Toys and Games Fair 2005 Advisory Committee.
"Children are getting more sophisticated and manufacturers must invest in R&D to keep pace with rapidly changing consumer demand.
"Hong Kong manufacturers are renowned for their production of high quality toys and can respond to the industry's demand for smaller orders and fast delivery lead times that these trends increasingly demand."
But, whatever the age group, the Hong Kong Toys and Games Fair 2005 will offer something for everyone. Providing a specialised marketing opportunity to respond to the rapidly growing industry of healthy lifestyle products, the fair will stage an expanded and restructured Outdoor and Sporting Items section at the Convention Hall, in addition to Hall 5 of the Hong Kong Convention and Exhibition Centre.
Covering six thematic zones, this section will include ball game equipment, bicycles, camping and hiking gear, fitness and gymnasium equipment, golf equipment, and swimming, diving, fishing and water sports equipment.
The Hobby Goods section, originally launched in 2003, will also take an expanded arena to display the very latest in action figures, models, miniatures, puzzles, collectibles and board games, which are proving so popular with adults and children alike.
As well as providing the very latest in toy designs, the fair offers the perfect venue for keeping abreast of industry intelligence, making important new contacts and meeting up with regular customers.
The Private Showroom, an initiative launched in 2003, provides exhibitors with a calm, quiet venue where they can network with high profile buyers and demonstrate exclusive products.
"The fair will continue to add new attractions to ensure that buyers get their best shot at the new buying season," notes Chick.
Visitors can also access the TDC's innovative online services at www.hktoyfair.com two months before the fair begins and utilise the time-saving Business Matching service that helps bring together buyers and exhibitors with specific needs.
This unique combination of strong international presence and special features virtually guarantees that the Hong Kong Toys and Games Fair 2005 will be the best and most rewarding event of its kind to date.
WRITTEN BY SANDRA JENNER