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Hong Kong Toys & Games Fair 2006(HKTDC Toys & Games , Vol 01,2006)

January 10-13, 2006 (Tuesday - Friday)

Venue
Halls 1, 2, 3, 5, 7,
Atrium 2,
Convention Hall & Foyer,
Meeting Rooms 401-409, 601-610
Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong
(Harbour Road Entrance)

Scale
53,398 square metres

MAJOR EXHIBITS

  • Baby Toys & Products
  • Battery-Operated & Electronic Toys
  • Die-Cast/Mechanical Toys and Action Figures
  • Educational Toys & Games
  • Hobby Goods
  • Multiple Products / General Merchandise
  • Outdoor & Sporting Items
  • Party Items, Toy Parts & Accessories
  • Soft Toys & Dolls

ORGANISER
Hong Kong Trade Development Council

SPONSORS
Federation of Hong Kong Industries
Hong Kong General Chamber of Commerce
Hong Kong Productivity Council
Hong Kong Toys Council
The Chinese General Chamber of Commerce
The Chinese Manufacturers' Association of Hong Kong
The Hong Kong Exporters' Association
The Indian Chamber of Commerce Hong Kong
Trade and Industry Department, HKSAR Government

Total Exhibitors
2005: 1,899

Total Visitors
2005: 29,974

Visit the website at http://hktoyfair.com

On With The Show

Photo
January 2006 sees Hong Kong again preparing for a major influx of key players in the international toys and games industry.

Organised by the Hong Kong Trade Development Council (TDC), the expectations are that the Hong Kong Toys and Games Fair 2006 will be even bigger and better than the 2005 show, which achieved an impressive 16.3% increase in visitors over the previous year.

This is the 32nd edition of what quickly became a "must-attend" event, and the show is firmly established not only as Asia's largest toy fair by far but also as the second-biggest of its kind in the world.

Important international buyers are attracted by the opportunity to see and source the latest in toys and games of all kinds suited to the interests of every age group from babies to adults - while exhibitors are keen to grasp the opportunity to demonstrate their ingenuity, quality and diversity with a huge range of products.

At the 2005 edition, some 1,899 exhibitors from 35 countries and regions greeted 29,974 buyers from 128 countries and regions - including 63 buying missions from 40 countries and regions.

In 2006, given the upturn in the toy business last year, even more buyers are expected to attend.

The range of toys and games on display in 2006 covers all the major industry categories, including baby toys and products, battery-operated and electronic toys, candy toys, die-cast/mechanical toys and action figures, educational toys and games, hobby goods, magic items, multiple products/general merchandise, outdoor and sporting items, party items, toy parts and accessories and soft toys and dolls.

Special sections in 2006 will again reflect past successes as well as new initiatives. The Magic Section introduced for the first time last year returns, along with the Outdoor and Sporting Items Section and a Hobby Goods Section featuring models, action figures, puzzles, miniatures and collectibles.

Featuring for the first time at the 2006 event are special Candy Toys and Paper Toys sections, while the Baby Toys and Products section has grown significantly.

Another notable first is that, in line with a Hong Kong Convention and Exhibition Centre policy that comes into effect on January 1, 2006, the fair will be a non-smoking event guaranteeing clean air for all.

"The 2006 fair will build on previous successes to present the most comprehensive Hong Kong event yet for the toys and games industry," states TDC senior exhibitions manager Anne Chick.

"Furthermore, we are also delighted to again offer buyers and exhibitors the many advantages of two important and complementary trade events running concurrently," she adds. "In conjunction with the toys fair, the Hong Kong International Stationery Fair 2006 offers particular advantages to buyers who are also looking for children's stationery and school supplies."

The stationery fair will also showcase writing instruments/pens, paper and paper products, office supplies, educational systems and artist supplies/equipment.

"In addition to the many opportunities for buyers and exhibitors to conduct business, the Hong Kong Toys and Games Fair is a great industry networking opportunity, and we will also be laying on a comprehensive programme of market and industry seminars to help all those present get up-to-date with the latest trends and developments in this fast-moving industry," explains Chick.

Exhibitors agree that the fair is a strategically important show in which to participate, as Lee Young-Ki, manager of Korea Trade Investment Promotion Agency (KOTRA) Hong Kong affirms.

"The Hong Kong toy fair is a very important platform for our companies to expand their markets and to penetrate new ones," he states.

"The going gets tougher with intense competition from Chinese mainland manufacturers who offer cheaper and even hi-tech toys."

The range of the show also impresses buyers, and the opportunities it offers to assess and source so many different products under one roof.

"Hong Kong is the start of everything in this business - everything filters through from here," says Lisa Hornsey, buying manager for French company Apache. "Most of the manufacturing takes place in this part of the world."

To help buyers make the best possible use of their time, the toy fair website at http://hktoyfair.com offers an opportunity to view exhibitor profiles and to schedule appointments well in advance of the show.

"This year's Hong Kong Toys and Games Fair will be the biggest and best to date," concludes Chick.

"This is an exciting and vibrant time in the toy industry and that fact will be fully represented in the magnificent array of products on display."

WRITTEN BY ROBERT PIERCE