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Hong Kong Enterprise

Vol 5, 2004

Fair Previews

Summer Sourcing Show for Gifts, Houseware & Toys 2004

Summer Sourcing Show for Gifts, Houseware & Toys 2004

Turning bad news into good

The old saying has it that every cloud has a silver lining... and a surprising follow-on to the severe acute respiratory syndrome (SARS) outbreak that hit Hong Kong between February and May in 2003 is the emergence of a new fair concept: the Summer Sourcing Show for Gifts, Houseware & Toys in July that gives SMEs greater selling opportunities and buyers a chance to replenish stocks.

Soon after the SARS problem arose, TDC gave exhibitors at its April 2003 fairs four choices:

  • continue with previous arrangements;
  • defer to a supplementary fair in July;
  • do both;
  • withdraw with a refund.

Many exhibitors opted for the substitute fair date in July, and the results were nothing short of remarkable. With Hong Kong already declared free of SARS, more than 62,000 buyers attended and exhibitors reported unexpectedly good business.

The value of this previously untapped July timeslot for mass selling opportunities drew attention. As Jeffrey Lam, chairman of the TDC's Gifts and Premium Fair Organising Committee shrewdly deduced, this pointed to untapped summer selling opportunities.

"Shorter product cycles and smaller inventories seemed to have compelled buyers to source more frequently," he says. "With more efficient production and logistics, buyers are able to place orders in Hong Kong in July confident they can take delivery in time for Christmas."

TDC used an exhaustive questionnaire to canvass the views of SMEs. Of the 1,610 responses received, 1,514 manufacturers and traders opted for the extra fair in July - an unmistakable 94% "Yes" vote.

"Without SARS, we might never have dared to risk organising a show in what everybody believed was an off-season. However, the global trade fair business is very competitive and we must seize the opportunity before others," says Lam.

Meanwhile, Cliff Sun, chairman of the Hong Kong Exporters' Association, says: "With a Summer Sourcing Show, local SMEs may be able to reduce overseas travel and make better use of limited marketing budgets."

Show Times

Fair DatesOpening Hours Buyer Registration Counter
July 6-8 (Tue-Thur)9:30am - 6:30pm9:00am - 6:00pm
July 9 (Fri)9:30am - 5:00pm9:00am - 4:30pm

Visitor Enquiries: (852) 1830 668


JULY 6-9, 2004


Gift Ideas (Fashion Jewellery & Accessories, Paper & Packaging, Picture & Photo Frames, Promotional & Premium Items, Stationery);
Dining & Cooking (Kitchenware & Gadgets, Tableware);
Style & Décor (Artificial Flowers, Furniture & Lighting, Handicrafts, Home Decoration, Household Textiles);
Home Living (Bathroom Accessories, Cleaning & Supplies, Gardening Accessories, General Houseware Items, Hardware & DIY Products, Health & Personal Care Items, Small Electrical Appliances);
Fun & Play (Toys & Sporting Goods, Festive & Party Items);
Trade Publications & Services

Treasure Island - A specialised section showcasing top-of-the-range brand names and products which stand out in design, innovation and craftsmanship.

Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong

Hong Kong Trade Development Council

Trade only (Free Admission). Visitors under 18 will not be admitted.

Exhibitions Department
Hong Kong Trade Development Council
Unit 13, Expo Galleria, Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong
Tel: (852) 1830 668
Fax: (852) 2824-0026
Email: exhibitions@tdc.org.hk
Web: http://summersourcingshow.com