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Babies' & Children's Products(HKTDC Enterprise, Vol 12,2006)

Growing Attractions


Wearbest Shoes Fty Ltd makes a full range of children's shoes using materials such as leather, nubuck, PVC, TPR and EVA sourced from the Chinese mainland and Taiwan
Parents the world over are constantly in search of the latest, most convenient and durable products for their babies and young children. Happily, Hong Kong offers everything from feeding utensils to cleanliness products and toys to furniture.

For example, Bathtime Bubbles Ltd manufactures 20,000 PVC children's bathroom accessories per model per month at its 100-worker factory in Shenzhen on the Chinese mainland.

"We offer some 100 products, each available in four designs," explains secretary Carmen Kwok. "The range includes soap dishes, bathtub stoppers, towel hangers, toothbrush and cup holders, tumbler sets and soap dispensers and so forth."

All of these items are available in numerous animal designs and shapes. "Ducks are highly popular motifs," says Kwok, "while our soap dispensers form the most popular line. Europe takes 80% of our exports, with Argentina and South Africa also important markets."

FOB Hong Kong unit prices range from US$0.20 for an individual item to US$2 or more for a 4-5 piece set in a PVC bag or basket for minimum order values of US$4,000 delivered 45 days after order confirmation.

Meanwhile, specialising in babies' utensils, Vico Infant & Gift Products Co Ltd produces bottles, teethers, pacifiers, training cups, cups, plates, dishes, forks and spoons, rattles, breast pumps, music mobiles and a host of babycare accessories.

This 21-year-old company manufactures for such well-known brands as Chicco, Huggies, Mothercare and Toys 'R' Us at its 50,000-square-foot, 400-worker facility in Shenzhen.

"We cater to OEM and ODM business and offer ICTI certification for toy products," says marketing manager Mandy Ng. "We offer more than 600 products, and introduce 3-4 designs and 8-10 new items each year."

Vico's most popular products are cups, plates and dishes, all produced in the main as gift sets. "We can combine any selection of products and use a company's own brand and packaging if requested," Ng adds.

Unit product prices range from HK$1 for a spoon to HK$10-15 for a combination gift set, for minimum orders of one TEU delivered 30-50 days after order confirmation. "We sell worldwide but our main market is Europe, which takes 70% of our output," Ng says.

Concentrating on an indispensable product, Nice Capital Int'l Ltd manufactures disposable baby diapers and ladies' sanitary napkins. "We have been producing these items on the mainland for more than 15 years," says director assistant Queenie Wong.

Nice Capital produces high, medium and standard quality OEM and ODM diapers. "Our own brand, 'Ours Baby Diapers', is very popular in Southeast Asia, which accounts for 70% of our exports," Wong explains, adding that Central America, Australia and New Zealand are other important outlets.

The company uses an innovative, outward-standing cuff, which is patented on the mainland, to provide perfect protection from leakage in baby's standing or sitting position. The cuff is composed of various impermeable, non-woven materials including PP and PE, which Nice Capital claims have a "superior fit" for the baby's figure.

"Our baby napkins also provide a wetness indicator, where the print motif on the outside of the diaper fades in colour to alert the mother when the diaper needs changing," Wong adds.

Other key features include elastic leg garters, refastening adhesive tapes, an impermeable backsheet diaper framework, elastic waistband, trim absorption layers and a cotton-like topsheet of permeable non-woven material that helps babies feel fresh and comfortable.

Wong says Nice Capital offers about five print patterns as well as plain diapers. Unit product prices vary according to the pattern and the quality for minimum orders of one FEU delivered 30 days after receipt of ETD. Production takes place at two mainland factories in Foshan and Henan that cover 10,773 square metres and employ 100 workers.

On the other hand, Carpenters Mfy Ltd has developed a niche market for its MDF and pine furniture and range of toys for children aged 2-10.

The firm manufactures 200,000 pieces per month at its 300,000-square-foot, 700-worker factory in Dongguan on the mainland.

"We produce our own range of about 400 designs, as well as manufacturing for such brands as Hello Kitty and Disney children's furniture," explains director Lawrence Shing.

Carpenters' latest series of wooden toys is Pretend Play, a mini range of kitchen and cooking utensils. "We launched this series in October and it received a very good response," he says.

The year-old Kids Only range is also popular. "We keep adding new elements, such as the KN-06-A0002 photoframe with revolving outer frames and the KN-06-A0003 musical motion photoframe," says Shing. "Other popular product series include Star Angel and On The Go."

Carpenters' unit product prices range from US$0.50 for a photoframe or door plaque to US$50 for a large cabinet or wardrobe for minimum orders of 500 pieces per style delivered 30-45 days after order confirmation.

"Our major market is the US, which accounts for some 70% of exports, with other important markets being Europe and Japan," Shing says.

Wherever the market, buyers know that Hong Kong's innovative products will continue to appeal to mums and kids worldwide.


Contact Details:

Bathtime Bubbles Ltd
Rm 613
Chevalier Commercial Centre
8 Wang Hoi Rd
Kowloon Bay, Kowloon
Hong Kong
Tel: 852-2750-7698
Fax: 852-2750-3930
Web: www.bathtimebubbles.com.hk

Carpenters Mfy Ltd
Rm 1104
Oriental Centre
67-71 Chatham Rd South
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852-2690-5251
Fax: 852-3186-5915
Web: www.carpenters.com.hk

Giant Wise (HK) Ltd
Rm 726A
HK Int'l Trade & Exhibition Centre
1 Trademart Drive
Kowloon Bay, Kowloon
Hong Kong
Tel: 852-2152-1566
Fax: 852-2152-1565
Web: www.home-decoration.com.cn

Nice Capital Int'l Ltd
Unit 1201
The Metropolis Tower
10 Metropolis Drive
Hung Hom, Kowloon
Hong Kong
Tel: 852-2748-1086
Fax: 852-2375-0117
Web: www.nice-capital.com.hk

Po Wah Brush Fty Co Ltd
Yip Hung Fty Bldg
332 Kwun Tong Rd
Hong Kong
Tel: 852-2756-1993
Fax: 852-2798-6639
Web: www.powahbrush.com

Vico Infant & Gift Products
Co Ltd
Unit A, 10/F, Phase 1
Hung Cheung Ind Centre
12 Tsing Yeung Circuit
Tuen Mun, New Territories
Hong Kong
Tel: 852-2464-5575
Fax: 852-2464-1803
Web: www.vicobaby.com.hk

Wearbest Shoes Fty Ltd
Mongkok Commercial Centre
16 Argyle St
Hong Kong
Tel: 852-2395-2325
Fax: 852-2789-3711
Web: www.kinwaygroup.com