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2004 Toys Fair to be best-of -the-best(HKTDC Toys & Games , Vol 02,2003)

Vol 2 2003

Overview 2004

2004 Toys Fair to be best-of -the-best


2004 Toys Fair to be best-of -the-best

The chairman of the TDC Toys Advisory Committee, Edmund Young, says Hong Kong and the mainland form the world's biggest base for toys, and that the annual Toys and Games Fair is easily the most important event staged in the region.

"In fact, it's getting close to becoming the world's second largest and most important trade fair, which is proof of how highly regarded we are in the world toy market," he comments.

"Taking all this into account, I have no doubt that (next) January's Toys and Games Fair will play a very positive role in Hong Kong's economic bounce back following the recent setback from SARS," he adds.

"Hong Kong is fortunate to have superb design skills coupled with strong electronics and electric engineering industries. These advantages are complemented by the highly skilled workforce on the mainland, which is so adept at producing high-quality toys at reasonable cost but certainly not cheap," he says.

"It is a combination that no other country can match, and I am sure that buyers from all over the world will be delighted at the wide range of products on display at the forthcoming January fair, at which they will face the invidious task of choosing the most successful and popular lines for the year ahead."

Echoing the chairman's thoughts, TDC senior exhibitions manager Anne Chick says planning and other preparations for the 2004 Toys and Games Fair are going ahead full pace to ensure that the four-day event continues its vital and proactive role in Hong Kong's dynamic bounce back.

"Leveraging on the enormous success of the 2003 Toys and Games Fair, we are all-systems-go to make the 2004 fair the best-of-the-best," she declares.

"All the indications are that exhibitors and buyers will be back in still greater strength, further consolidating the fair's position as the biggest in Asia and the third-largest of its kind in the world," she says. "The range, depth and scope of the toys and games on show promises to be nothing short of breathtaking."

There is much, much more, she points out. "The Hong Kong International Stationery Fair, to be run in tandem with the Toys Fair, provides buyers with a one-stop-shop where they can not only buy toys and games but also educational tools and stationery oriented towards young users."

The Hobby Goods Section, introduced in 2003, continues in an expanded format to display a mouth-watering array of models, miniatures, action figures, puzzles, collectibles and board games. "In other words, a paradise for the young ... not forgetting the young at heart," smiles Chick.

Inquiries are already coming in for bookings to the innovative Private Showroom launched last year to provide exhibitors with an "oasis" of calm and quiet where they could network in private with high profile buyers, demonstrating exclusive products with enormous sales potential.

"The idea of introducing the Private Showroom concept was a runaway success and, of course, we'll build on it to provide a serene one-off facility where exhibitors and buyers can talk business in a relaxed atmosphere while enjoying a cup of coffee or tea," says Chick.

"Hong Kong is the world's toys and games capital, and this annual event is the showpiece of the year in this important sector," she says. Chick says the fair will continue to add new initiatives and attractions to ensure that buyers get a flying start for the new buying season.


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