14 March 2007
Wooden Clocks(HKTDC Watch & Clock, Vol 02,2007)
|Manhattan Furniture & Accessories Ltd designs and makes both wall and table clocks using wood and resin|
Several Hong Kong companies have been quick to realise that traditional clock design still has its place and supply modern classics in the shape of wooden clocks elegant and stylish enough to grace any home or office.
Typical of these manufacturers is Manhattan Furniture & Accessories Ltd, whose ISO 9000-certified factory in Shenzhen on the Chinese mainland employs more than 800 staff who craft both wall and table clocks from a durable mixture of wood and resin.
"The US and Canada are our main markets," marketing manager Simon Chan notes. "As customers there tend to be more traditional, classical European-style clocks are the most popular export."
FOB Hong Kong unit prices range from about US$18 for the elegant ALF-6888-HBGS-M table clock to US$45 for the ALF-7225-LBH-M wall clock, for minimum orders of one FEU of 1,200-1,400 units delivered 60 days after order confirmation.
Buyers looking for something a little more modern should check out Good-View Industries (HK) Corp Ltd, which has been producing jewellery boxes, game sets and clocks for more than 16 years.
The company manufactures wooden products for well-known household names, one of which is famous for its theme parks dotted around the world, and applies the same rigorous production standards to its range of wooden clocks. "We use quality mechanisms from Taiwan and Japan in order to maintain quality," claims marketing department spokesperson Rita Lee.
The WCC156 wooden digital desk clock that costs US$6.40 FOB Hong Kong would bring a touch of class to any office, while the larger WCC247 square wall clock that boasts a clean, modern look costs US$5.05.
Good-View also offers something a little different in the shape of WCHT12, a round wooden weather station that not only tells the time but also the temperature and the humidity - all for US$6.15 FOB Hong Kong per piece.
Europe, North America, Japan and Korea are the main export destinations for Good-View, which manufactures at a 50,000-square-foot, 200-worker factory in Guangzhou on the mainland. "We will accept a minimum order of 500 units for the trial order, delivered 45-60 days after order confirmation," Lee adds.
Time seems to stand still at Coma & Co Ltd, which manufactures the 425-091 model wooden desk clock that is fixed onto a clear acrylic background to give the illusion that the clock is floating in the air.
This model costs US$18 per unit FOB Hong Kong and is thus slightly more expensive than the more conventional 424-090 wooden desk clock, which is available for US$11, but cheaper than the 925-098 skeleton wooden desk clock which chimes in at US$27 per unit.
"Although these clocks appear to have a complicated mechanical movement, they are actually quartz," explains marketing manager Cheng Leung On of the sales and marketing department.
He adds that the actual movement is manufactured in-house and the clock face can be either printed or solid, a choice that he claims" not many other companies" can offer. "We export mainly to the US, Germany and the Middle East, and require minimum orders of 300-500 pieces delivered in 30-45 days," Cheng says.
The US is also a key market for International Electrical Ltd, which has built a worldwide clientele in such key destinations as Japan, Spain, Germany, Mexico and Argentina since it was founded in 1991.
The company, which uses solid wood for its clock cases and manufactures all the quartz movements in-house, offers an extensive range of clocks and timers covering old, new and traditional designs.
Manageress Jady Wong is particularly proud of International Electrical's wooden anniversary clock model T031, which costs around US$8 FOB Hong Kong, while more modern 9879 and 9875 wooden wall clocks cost approximately US$9 and US$13 per piece respectively.
International Electrical has its own I.E.L. brand and delivers within 45 days of order confirmation from its 150-worker factory in Guangzhou. "We need minimum orders of 1,000 units, but larger orders will enjoy a discount," Wong adds.
Filling larger orders is no problem for 18-year-old Modernday Clock & Watch Industries Ltd, which has an annual output of more than 10 million watches and clocks and is one of the largest manufacturers in the world.
"We have our own Five Rams, Guangzhou and Dixmont brands, but can make any item to a custom specification," says sales manager Wendy Sin, adding that FOB Hong Kong prices start at US$5 for negotiable minimum order quantities.
Modernday's eight engineers at its 180,000-square-metre factory design and produce an extensive range of wooden clocks for both wall and desk as well as desktop weather stations - a combination of a clock, a thermometer and a hygrometer. "Our major export markets are North America and Western Europe, where consumers appreciate traditional designs," Sin says.
Wherever the market, there will always be sophisticated consumers who appreciate the beauty and elegance of timber timers that combine form and function in an attractive wooden clock.
WRITTEN BY DAVID MOORE
Good-View Industries (HK) Corp Ltd
Unit 2210, Tower B
70 Ta Chuen Ping St
Kwai Chung, New Territories
Manhattan Furniture & Accessories Ltd
Goodwill Ind Bldg
36-44 Pak Tin Par St
Tsuen Wan, New Territories