Watch & Clock Vol 2, 2010: Supplier Spotlight: Clocks
International brand names have taken Garbo Clock Industrial Ltd’s “Make Time Treasurable” motto to heart during the 22 years the company has been manufacturing high-quality timepieces.
Garbo makes both movements and finished clocks and currently serves more than 200 customers on six continents, according to Sales and Marketing Executive Jeffry Mok.
“We export worldwide, but most of our business is in Europe and Japan,” he advises. “For example, we do OEM work for Casio, Seiko and Citizen among other major brands and also have our own Timemark brand that we ship worldwide.”
Garbo’s two factories in Dongguan on the Chinese mainland cover 48,000 square metres, employ more than 100 workers and have the capacity to produce 20 million finished clocks and 25 million movements per year.
“We design our own clocks and can undertake design for customer brands, but we also manufacture to customer designs,” Mr Mok explains. “Casio, for example, gives us its designs for each model.”
Among the company’s established product lines is a wide range of timepieces including mini alarm, table alarm, sweep second, twin bell alarm, travel alarm, wall, crystal and radio-controlled clocks.
Radio-controlled clocks are a particularly successful product line, with different models featuring different movements being manufactured for the US, UK, German and Japanese markets.
Its own movements are manufactured through a subsidiary company, Headway Precision Mfg Ltd, which enables Garbo to incorporate a number of special features into its clocks and give its products a competitive edge. “Special options include crescendo alarms, snooze features, backlights and silent-mode operation,” Mr Mok adds.
Excellent customer service is also a high priority, and Garbo works with its customers worldwide to meet their specific needs cost-effectively but without compromising quality.
The company is geared to meeting current special requirements and anticipating future trends. “Our minimum order quantity is 3,000 units per model and delivery takes a maximum of 45 days,” Mr Mok says. “FOB prices range from US$1.50 to US$8 for some radiocontrolled models.”
Well established in the OEM/ODM business, Garbo’s plans for the future include the expansion of its own Timemark brand, which already accounts for around 30% of total production.
The company is looking to establish new international agency relationships and to build its share of emerging markets. “We would like to expand our business in the Middle East, India and South Africa,” Mr Mok reveals.
He says Garbo will focus more on those markets this year, probably by participating in exhibitions. “We already take part in the HKTDC Hong Kong Watch and Clock and Gifts and Premium fairs and Baselworld,” Mr Mok notes.
Further diversification of the already extensive product range is also on the cards, with an LED alarm clock mooted as a possible future project to add a further dimension to the company catalogue.
“We are focused on achieving 100% customer satisfaction and offering as wide a selection of quality clocks as possible,” Mr Mok maintains. “Garbo timepieces can be found in households and workplaces all over the world, whether under customer brands or as Timemark clocks, but that customer base will broaden and diversify still further in future.”
Text by Tony Henderson
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