1 Sept 2003
Trendy Eye-Openers(HKTDC Optical,2003)
Making The Case
Everjoy Asia Ltd uses acetate, Monel and titanium from Japan and Italy to create contemporary frames such as these.
WHEN it comes to styles and trends, Hong Kong usually has an unbeatable edge. This is just as true in the optical industry, and Hong Kong-made glasses adorn the eyes of consumers world-wide in an amazing variety of frames and a profusion of colours and materials.
"We offer at least 20-30 new frame styles each month based on the latest trends," says May Kwong, Everjoy Asia Ltd export executive.
"Today's styles are very much influenced by the Japanese look," she adds, "while unisex designs, with graded colour frames and two-tone lenses, are also popular. Additionally, we use 6mm acetate on some new models as the material allows greater scope for cutting to create a three-dimensional or sculptured effect."
Established in 1989, Everjoy Asia exports a wide array of frames to Canada, the US, the UK, Germany, Japan and Singapore. Products come priced from US$3 for basic plastic frames to US$15 FOB Hong Kong for pure titanium models with castings. Besides OEM lines, the company distributes eyewear under its patented Superclip label.
With a 4,500-square-metre facility in Guangdong Province on the Chinese mainland, Everjoy manufactures up to 50,000 frames a month. Materials include acetate, Monel, pure titanium and stainless steel from Japan, Italy and Hong Kong. A minimum order is 200 pairs for delivery 60 days after order confirmation.
Also offering attractive eyewear is Hang Fai Optical Industrial Co. Founded in 1987, Hang Fai has seen eyewear evolve from a basic necessity item to a fashion staple - especially in major markets in Europe, the US and Asia.
"Nowadays, fashionable optical frames and sunglasses are part of an individual's stylish look and many consumers buy more than one pair," says marketing executive Dorathy Chan.
According to Chan, one-piece sunglasses will be in vogue, while rimless and half-rim versions in bright colours will also play centre stage.
Hang Fai uses Monel, titanium, stainless steel, nickel silver and acetate from Italy, France, Germany and Japan for manufacturing an array of products priced at US$5-10 per pair FOB Hong Kong.
With an 80,000-square-foot factory in Guangdong Province on the mainland, Hang Fai has a monthly production of 100,000 pairs. A minimum order is 300 pairs (with a choice of three colours) for delivery 60 days after order confirmation.
VIP Optical Int'l Ltd is a veteran producer in the Hong Kong optical industry. Under the leadership of its founder, Harvey Fung, who has more than three decades of expertise in the trade, the company exports its wide array of metal frames, acetate frames, combination frames and sunglasses worldwide. It also owns three brand names, VIP, Airborne and Atlas.
"We endeavour to use new materials, innovatively create new designs and upgrade our quality consistently," says Fung.
"Fast delivery, originality and brand name are the keys to our success. It is important to provide customers with value-added service in order to be competitive," he says.
Fung says VIP Optical stays ahead of fashion trends by keeping a close eye on the market and actively participating at international trade fairs.
"Our participation at the Hong Kong Optical Fair, as well as trade fairs in New York, Milan, Tokyo and Paris, allows us to showcase our latest designs and maintain our long-term trade relationships with international buyers," adds Fung.
VIP's 1,000-worker factory in Shenzhen on the mainland produces about 200,000 pairs monthly, while a minimum order is 300 pairs per model and shipment is 60 days after order confirmation.
Materials used include titanium, Monel, nickel silver, stainless steel and cellulose acetate imported from Italy, Japan and Germany.
VIP's range of high quality frames comes moderately priced as in the example of fashionable metal-frame models with acetate bridging at US$10 a pair FOB Hong Kong.
Although a relative newcomer to the industry, one company is a true believer in product innovation. Established in 1996, Eagle Int'l (Industrial) Ltd already exports a wide range of frames and sunglasses to Europe, the US and Southeast Asia.
"We presently offer as many as 2,000 new open items a year, and we also tailor-make varying designs to meet the different needs of different buyers," says assistant marketing manager Jessica Wong.
Last year, the company's Nail Nipper collection was among the finalists selected for the Silmo d'Or 2001 award for Innovation & Technology Design. "We were very encouraged by gaining recognition in an international competition for one of our original designs," enthuses Wong.
Eagle Int'l owns a 100,000-square-metre, ISO 9001 certified factory in Shenzhen. Monthly production is 180,000-200,000 pairs, using Monel and stainless steel imported from Germany and titanium from Japan.
"Prices for our eyewear range are US$5-10 per frame FOB Hong Kong depending on style and material. A minimum order is 300 pairs per size per model and delivery is within 80 days," says Wong.
WRITTEN BY WINNIE HUI
Always Top Industries Ltd
12/F, Rm A
72 Hung To Rd, Kwun Tong
Kowloon, Hong Kong
Arts Optical Mfy Ltd
27 Shing Yip St, Kwun Tong
Kowloon, Hong Kong
Eagle Int'l (Industrial) Ltd
New Trend Centre
104 King Fuk St, San Po Kong
Kowloon, Hong Kong
Everjoy Asia Ltd
Units 2012-13, Tower A
63 Wo Yi Hop Rd, Kwai Chung
New Territories, Hong Kong
Hang Fai Optical Industrial Co
12/F, Unit A
79 Wing Hong St, Cheung Sha Wan
Kowloon, Hong Kong
Sunta Optical Co Ltd
19/F, Flat A
Tung Lee Commercial Bldg
91-97 Jervois St
Sheung Wan, Hong Kong
VIP Optical Int'l Ltd
21/F, Blk A
40 Wong Chuk Hang Rd
Wong Chuk Hang, Hong Kong
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