1 Sept 2003
Travel Alarm Clocks(HKTDC Watch & Clock, Vol 03,2003)
Men's Classis Watches
Stainless Steel Watchstraps
Travel Alarm Clocks
Travelling On Time
Olistar Technology Ltd's alarm clocks boast handy additional features such as calculators and calendars
Time is money and today both leisure and business travellers have to adjust to a world that is determined to wring the most out of every minute and every day. This increasing emphasis on time encouraged Hiromori Int'l Ltd to set up in Hong Kong in 1986 to cater to growing demand for technologically superior clocks.
"The basic concepts of our designs are innovative, especially with regard to function, materials used and user-friendly operation," says general manager Samuel Ling.
Hiromori has established a solid customer base in the US, Europe and Japan for its products, which include attractive metallic, matrix and rotating torch clocks. "We would also like to expand into the retail markets in those countries," Ling adds.
All three models are produced in a factory in Shenzhen on the Chinese mainland, using plastic, ICs and electronic components from the mainland and Taiwan.
"We are further expanding our reach in the international marketplace by advertising in relevant trade magazines, bulk email newsletters and through our presence at industry trade fairs," Ling notes. "The Chinese mainland will be our next major target market and we have already started attending product exhibitions there."
All Hiromori products bear the company's Design Factory brand, but specific customer brand names can be produced if requested. FOB Hong Kong prices are available on request. Minimum orders are 1,000 pieces, normally delivered around 35 days after order confirmation.
Comparative newcomer OneWorld was founded in 1995 to offer consumers products not previously available in the marketplace, with emphasis on LCD clocks, PDAs and radio clocks.
"We are fairly unique in truly having the ability to create products from the ground up with our team of OneWorld electrical and mechanical engineers, together with our creative staff in both New York and Hong Kong," says OneWorld director of sales and business development Fred Newcomb.
"Unlike many other companies, we are capable of creating our own integrated circuits in order to have total control over functionality and to make our products truly intuitive."
OneWorld's current travel alarm range includes a worldtime clock with a daylight saving time feature for both northern and southern hemispheres; a talking picture model boasting a 12-second voice recording photo frame and a soothing sounds version with beach, burbling brook, woodland night and tropical rainforest noises to calm the worst insomniac.
All three are available at FOB Hong Kong prices ranging from US$2.49-3.19 for minimum orders of 5,000 pieces delivered 35 days after order confirmation.
The US and Europe are major markets for OneWorld, with additional market growth expected in Asia and Australia. OneWorld sells under its eponymous OneWorld brand in retail markets, and also provides products to other major retailers such as The Sharper Image, Brookstone and Radio Shack.
"As all our products are bought either for promotional use or by retailers they invariably carry a range of brandnames," says Newcomb.
"It was a natural progression for our business to bring in-house the ability to design, develop and manufacture clock products according to the specifications of our customers."
Custom-made products typically require 45-60 days for development, with current production volumes ranging from 3,000-60,000 pieces per day depending on the product.
Equally innovative is Olistar Technology Ltd, which has been specialising in the production of worldtime calculators since 2000. "It was the trendy designs and user-friendly features of our products that initially attracted customers," claims Olistar marketing manager Daniel D'Aquino.
Olistar's sleek and stylish range includes worldtime calendar calculators that ensure travelling businessmen have a virtual mobile office at their fingertips.
All Olistar products are manufactured on the mainland in Shenzhen, where the company's 3,000-worker factory produces 500,000-800,000 products a month.
FOB Hong Kong prices for minimum orders of 5,000 pieces are available on request, delivered 2-3 weeks after order confirmation. "We have our own brand names which include Tessy and CLK, although most of our products use the Olistar brand name," D'Aquino says.
Olistar products are mainly exported to countries like the US, India and Dubai. "We are currently exploring new markets in Europe," D'Aquino adds. "We are also looking to enter and then grow our market share in Korea and Japan."
Japan is already an established market for Garbo Clock Industrial Ltd, which was set up in 1989 to offer consumers products such as travel alarm clocks, table alarm clocks and wall clocks.
Ideal for travellers, Garbo clocks feature slim, streamlined designs less than 24mm thick with protective covers and innovative light functions.
They are manufactured at a 650-worker factory in Dongguan on the mainland, which produces around a million pieces per month. FOB Hong Kong prices for minimum orders of 1,000 pieces are available on request, while delivery time is 30 days after order confirmation.
"Our clocks are produced to the highest international standards with materials sourced on the mainland," says assistant marketing manager Eric Leung.
"Our main markets are now Japan, Europe and the US and we are exploring further expansion opportunities through major retail chains in each of them."
Leung adds that Garbo clocks are marketed under the Timemark brandname. "We also take OEM projects for major worldwide customers using their particular brand names."
WRITTEN BY SUZANNE DENNIS
Co-Tech Industrial (Holdings) Ltd
2/F, Units B2, B2A, B3 & B4
Jone Mult Ind Bldg
169 Wai Yip St
Kwun Tong, Kowloon
Garbo Clock Industrial Ltd
Unit 6, 7/F
Yan Hing Centre
9-13 Wong Chuk Yeung St
Fo Tan, New Territories
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