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Time-Tell Jewellery(HKTDC Watch & Clock, Vol 04,2001)

Vol 4, 2001

Product Features
HK Enterprise Internet


Time-Tell Jewellery
Gemstone Watches

Full Of Functions
Novelty Alarm Clocks

Moving With The Times
Timepiece Movements


Time-Tell Jewellery

Gemstone Watches

Designtime Co Ltd uses classic dressy styles for this series of 16-23K gold or PNP-plated watches adorned with either two or 16 gemstones.

NOT all watches are destined merely to track passing time. Some, most notably gemstone watches, offer added decorative flair. Chic, sophisticated and often richly colourful, such timepieces enliven any occasion.

Kam Yuen Gems Co stands out from the crowd for its sterling silver, quartz analog watches set with varieties of jadeite and other stones, such as citrine, onyx, agate and blue topaz. Priced at US$10-35 per piece FOB Hong Kong, the watches feature Japanese movements, fancy cut gemstones, cubic zirconia accents and dials made from mother-of-pearl.

"Jade has been the most popular stone for the past 3-4 years because people are interested in Chinese-style things. Sometimes we add dragons or written Chinese characters to make the designs look more Chinese," says marketing manager Vena Li.

Trends also favour amber, onyx and mother-of-pearl, she adds.

As an OEM and private-label manufacturer, Kam Yuen Gems produces 50,000-80,000 watches per month at its 10,000-square-metre factory in Dongguan on the Chinese mainland.

"We cut our own stones, cast our own silver and assemble the watches," Li adds. Usually, dials are set with Roman numerals, but Arabic numbers, bars and dots are also available.

Minimum order is 50 pieces per model. Shipment is usually in 30 days, but the duration depends on quantity. Major export markets are the US, Japan and Europe.

Elegant sterling silver and cubic zirconia watches from Art Style Enterprises Ltd add dressy zest to any outfit. Their classic good looks combine oval, round or pear-shaped white enamel or mother-of-pearl dials with shiny or matt-silver finishes. An antique-style model features marcasite while others use turquoise, malachite or onyx.

"We use coloured or white CZ. In fact, the trend is for more colours. We plan to introduce simpler, more modern designs," says marketing executive Michelle Kong.

Each month Art Style produces 50,000 OEM and private-label watches (costing US$15-30 per piece FOB Hong Kong) at its five-storey factory in Panyu on the Chinese mainland. Most are women's watches, but the company also produces men's models and matching sets.

Established in 1991, Art Style sells mainly to the US and Europe. Minimum order for its quartz analog watches, with Japanese movements, is 100 pieces per model. Shipments go out 30 days after order confirmation.

Lucoral Hong Kong Ltd's gemstone watches cover a broad spectrum of colours and materials, including amethyst, turquoise, opal, lapis lazuli, malachite, onyx, mother-of-pearl and coral.

Brass cases and bracelets are plated with one micron of 14K gold. Bracelets are set with gemstones fashioned into cabochons, beads or chips. Dials sporting a diamond marker at 12 o'clock are made of mother-of-pearl or match the bracelet's gemstone material.

"Our watches are very ladylike and suit business or evening wear. We see them as jewellery pieces that tell time," says marketing manager Eva Kam.

Lucoral's quartz analog watches can be ordered with Japanese or Swiss movements and sell for US$15-40 per piece FOB Hong Kong. One special feature is that most models offer extenders or detachable links to adjust size.

The US and Europe absorb most Lucoral exports. Minimum order is 100 pieces per model, with shipment after 60-90 days. Half the 10,000 gemstone watches produced monthly at the company's 50,000-square-foot factory on the Chinese mainland carry the Lucoral brand. Private-label orders and OEM work account for the remainder.

Opals are a longstanding specialty at Yuwa Gems Centre. The company's elegant fashion-oriented mosaic opal watches uphold this tradition.

"Watches with opals account for about 70% of our sales. We can also do mosaics with other stones, like sugilite, malachite, turquoise and lapis lazuli," says manager Rebecca Ng.

Each month Yuma Gems produces 10,000 OEM and private-label quartz analog watches, each priced at US$8-50 FOB Hong Kong, at its factory in Dongguan. Most are exported to the US, Europe, Japan and Australia. The Middle East is a potential new market.

The new models feature a natural white opal inner ring and a mother-of-pearl outer ring on the dial. "We put tiny pieces of opal together in a design. It is quite difficult work," Ng says.

Customers can specify Japanese or Swiss movements. Brass cases are plated with 1-3 microns of gold or one micron of PNP for a silvery finish. For the band, there is a choice between leather straps and gold or PNP-plated brass bracelets with opal cabochons.

"If a customer wants, we can put diamonds on the case or dial," Ng adds. Minimum order is 100 pieces, with shipment after 30 days.


Contact Details

Ariel Watch & Jewelry Ltd
Rm 1006, Peninsula Square
18 Sung On St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2766-0878
Fax: 852-2766-0998
E-mail: ariel@hkstar.com

Art Style Enterprises Ltd
Unit 305, 3/F, Guardforce Centre
3 Hok Yuen St East, Hung Hom
Kowloon, Hong Kong
Tel: 852-2363-8110
Fax: 852-2774-2261
E-mail: artstyle@netvigator.com

Designtime Co Ltd
15/F, Blk C
Tung Cheong Fty Bldg
653-657 King's Rd
North Point, Hong Kong
Tel: 852-2563-0171
Fax: 852-2565-7706
E-mail: christine@designtime.com.hk

Kam Yuen Gems Co
Rm 1015, Blk A
Focal Industrial Centre
21 Man Lok St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2764-3377
Fax: 852-2363-8737
E-mail: kamyugem@hkstar.com

Lucoral Hong Kong Ltd
Unit 610, 6/F, Tower 1
Harbour Centre
1 Hok Cheung St
Hung Hom, Kowloon
Hong Kong
Tel: 852-2334-9911
Fax: 852-2764-6969
E-mail: oriental@lucoral.com.hk

Yuwa Gems Centre
Unit 703A, 7/F, Blk A
Focal Industrial Centre
21 Man Lok St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2365-8708
Fax: 852-2356-2836
E-mail: yuwagems@netvigator.com

Full Of Functions

Novelty Alarm Clocks

Longford Industrial Ltd presents new models in attractive colours and unique designs, including a pastel-pink piggy clock (right).

THE latest models in novelty alarm clocks blend striking designs with a multitude of features and functions, reflecting the desire of Hong Kong-based manufacturers to continue enhancing their products.

Design is a top priority for 12-year-old Longford Industrial Ltd when launching its twice-yearly major collections of Timestone-brand timepieces for travel, homes and offices.

"We want to create something not yet popular," says sales and marketing executive Rachel Li.

Model 3232 is a 115mm tall limestone clock in the form of a pink pig and priced at US$7 FOB Hong Kong. It features a spray-painted case, silk-screen marked dial and on/off alarm switch.

Features and materials are similar for models 3411, an oval white clock with a blue silk-screened dial, and 3123, measuring 130mm in a gold-painted case.

Buyers can choose movements from Japan, Taiwan or the Chinese mainland. For movements and other key materials, like limestone, Longford opts to source direct. This EMC-certificate holder outsources production to five factories on the Chinese mainland. Minimum order is 1,000 pieces, with shipment after 45 days.

Longford excelled in its home market by creating an "official" watch to mark Hong Kong's return to Chinese sovereignty in 1997. Three years ago, a Timestone piece appeared in a Hong Kong Post Office collection. Overseas, the company focuses on markets in the US, Europe, Japan and Australia.

Nature is a leading theme for Hansberg Times Products Co Ltd, a 12-year-old maker of analog clocks and watches. Its 150 workers produce 30,000-50,000 pieces monthly at a 25,000-square-foot factory in Shenzhen on the Chinese mainland.

Models BC001 and BC003 are each 40mm high with 20-second bird-sound alarms that repeat every three minutes. The case is wood (consistent with a nature theme) or zinc alloy with chrome plating. A red brass crescent highlights the alarm hand.

Five bird designs are available. At US$13 FOB Hong Kong, these products are mid-range to high end. Minimum order is 500, with shipment after 30-45 days.

"Size is our strong point. Few companies make clocks so small," says managing director Timmy Chow.

Each year Hansberg launches about 20 new models for the US and European markets. Next in line for production are fish clocks.

Using 5-6 suppliers, Hansberg sources movements from Japan and other components from Taiwan. "We source direct and pay for the tooling so we can guarantee our designs are exclusive," says Chow.

Bigger is better for two-year-old Tiny World Industrial Co Ltd. Its 50-year calendar/clock/thermometer, model CL-166T, has a proportionally large 47x50mm display area encased in a 94x95x63mm ABS structure.

"So far this is the only model in our collection with such a big display, but we will make a lot more of these in the future," says marketing manager Elsa Lam.

Model CL-166T displays the date, month, hour, minute and day of the week. It also displays the 12-hour or 24-hour format and has a one-minute beep alarm with an eight-minute snooze function. The price is US$3.30 FOB Hong Kong, with most of the sales to Europe, the US and Japan.

Tiny World designers produce 4-5 new models per year. Five hundred workers at the company's 5,000-square-metre factory in Weizhou on the Chinese mainland make up to 100,000 units per month.

In addition, Tiny World makes LCD clocks, LCD clock-radios and AM/FM radios. Most components come from Taiwan and the Chinese mainland via more than 100 suppliers. However, the ICs are from Japan. "We plan to develop a new IC with more features," says Lam.

Super Dense Int'l Ltd, a maker of premiums, lighting equipment and clocks, splits its focus between design and features. "Ultimately, design is more important," says marketing supervisor Ron Chan.

Model ROC, a rocking clock, is a "never fall" creation perfect for people inclined to behave violently toward alarm clocks each morning. A one-minute beep alarm is silenced by hitting the clock against any object that strikes the user's fancy. Made from ABS and featuring an LCD, this 75x60mm, two-colour item costs US$1.60 FOB Hong Kong.

Super Dense's Time Bug is an ear-fit model with timer and alarm functions. This ABS clip-on product measures 45x25x20mm and costs US$1.26 FOB Hong Kong.

"No matter how good the designs are, prices must be low to compete," says Chan. Super Dense recently lowered its prices 2-3%.

Each month the company's factories in Guangzhou and Shenzhen on the Chinese mainland produce 300,000 units. Shipment time is 21-28 days after order confirmation.


Contact Details

Growsound Ltd
17/F, Yue Thai Commercial Bldg
128 Connaught Rd Central
Sheung Wan, Hong Kong
Tel: 852-2851-8338
Fax: 852-2851-8388
E-mail: grow@netvigator.com

Hansberg Times Products Co Ltd
Rm 311, Riviera Plaza, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2406-2008
Fax: 852-2406-0575
E-mail: hansberg@hkenterprise.com

Longford Industrial Ltd
26/F, Coda Designer Centre
62 Wong Chuk Hang Rd
Aberdeen, Hong Kong
Tel: 852-2866-2298
Fax: 852-2861-0041
E-mail: longford@longford.com.hk

Super Dense Int'l Ltd
Tseyu Int'l Industrial Bldg
86 Tai Kok Tsui Rd
Kowloon, Hong Kong
Tel: 852-2394-4281
Fax: 852-2789-3401
E-mail: ron@superdense.com.hk

Tiny World Industrial Co Ltd
Unit 5, 11/F
Wah Lok Industrial Centre
31-35 Shan Mei St, Fo Tan
New Territories, Hong Kong
Tel: 852-2690-3398
Fax: 852-2690-2693
E-mail: tiny@tinyworld.com.hk

Topfair Industries Ltd
Units 3513-18, Tower 1
Millennium City
388 Kwun Tong Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2311-9722
Fax: 852-2311-9130
E-mail: teddy@topfair.com

Tung Ying Industrial Co Ltd
Units 9-10, 9/F, Blk A
Hoi Lune Industrial Centre
55 Hoi Yuen Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2342-6466
Fax: 852-2343-5027
E-mail: tungying@netfront.net


Moving With The Times

Timepiece Movements

Analog-digital movements from National Ebauch Ltd are intended for chronographs (bottom), dual timers (top) and various other timepieces.

TIMEPIECE movements occupy the nerve centres of chronometrical instruments. The success and reliability of watches and clocks depend on the movements' accuracy. Since Hong Kong is home to companies with considerable experience in making timepiece movements, watchmakers buying from them can rest assured their own operations should tend to run like clockwork.

National Ebauch Ltd, with a range featuring analog quartz, analog-digital and sophisticated multifunction movements, has produced timepiece movements since 1978. Its analog-digital line (using both a free hand and LCD display) includes a chronograph, model D325, priced at US$16; a world timer, D340, at US$7.50; a dual-time movement, N802, at US$8.50; and a jumping-second movement, N803, at US$7. All prices are FOB Hong Kong.

National Ebauch makes 70,000-80,000 timepiece movements per month at its 2,000-square-metre, 170-worker factory in Shenzhen on the Chinese mainland. Minimum order for each of the mentioned models is 500 pieces, with shipment after 60-75 days.

"We have been in this business for more than 20 years and have built up a lot of knowledge. We always develop our timepiece movements in co-operation with customers to ensure we deliver what they want," says sales manager Gary Kwok.

National Ebauch, which aims to expand its premium sales, finds its main markets in Europe, the US and Asia.

Among Shinfuku Electronics (HK) Ltd's quartz-clock movements is a sweep model, TS-631. Marketing executive Josephine Chan says this analog movement used to be step-by-step - the sweep movement is a recent development. The item costs about US$1 FOB Hong Kong. Minimum order is 10,000 pieces. The company makes 100,000 TS-631 movements monthly.

Active since 1990, Shinfuku Electronics (HK) makes not only quartz-clock movements but also quartz clocks and calculators. It uses quartz from Japan while sourcing plastic and ICs in Taiwan.

"As an important part of our quality-control measures, our parts come from well-known high-quality suppliers," says Chan.

Production takes place at a 20,000- square-foot, 1,000-worker factory in Guangzhou on the Chinese mainland. Shipment is 25-30 days after order confirmation.

Chan says the major markets are in Europe, although Shinfuku Electronics (HK) exports globally. "We hope to expand our customer base in the United Arab Emirates," she adds.

Wellgain Precision Products Ltd also makes movements and completed timepieces. Its analog day/date alarm movement (model WD608) can connect through a PCB to an external circuit to include features like a snooze function, crescendo alarm and melody alarm. The model costs US$1 FOB Hong Kong.

A digital range from Wellgain has models LD-130 and the larger LD-131, both featuring LCD modules with year-end countdown and costing US$2-3 FOB Hong Kong.

Minimum order for any of these three products is 5,000 pieces, although the company's general minimum is 2,000 pieces. Shipment is 2-3 weeks after order confirmation.

The company uses plastic, PCBs and ICs from Japan, Taiwan and the Chinese mainland. All movements emerge from its ISO 9001-certified factory in Dongguan on the Chinese mainland.

"We are very confident about our quality-control procedures. Many customers want a two-year warranty, and we can give this with no problem," says marketing manager David Cheung.

While selling mainly to the US and Europe, Wellgain intends to expand its market share in South Africa. The company is making great strides in conducting business electronically, Cheung notes.

King Fame Electronic Ltd specializes in quartz alarm-clock movements. Its analog standard alarm series has a snap-in form with two choices of shaft length and 12- or 24-hour variations. Model 3386 has a 6.2mm shaft length and costs about US$0.75 FOB Hong Kong. A screw-fixed type wall-clock movement, shaft length 14mm (model 1268) costs about US$0.45 FOB Hong Kong.

The company has made alarm-clock movements since 1989. It sources casing materials and working parts from Japan, Taiwan and the Chinese mainland.

Director Ricky Ng says King Fame enjoys a solid reputation for its OEM movements. "We use grade-A materials from the best places, have highly experienced engineers and use European machines in our manufacturing process," he adds.

King Fame makes about 500,000 quartz-clock movements monthly. Minimum order is 2,000 pieces with shipment after about three weeks.


Contact Details

King Fame Electronic Ltd
Unit 6, 7/F, Yan Hing Centre
9-13 Wong Chuk Yeung St
Fo Tan, New Territories
Hong Kong
Tel: 852-2601-6037
Fax: 852-2601-3037
E-mail: sales@timemark.com.hk

National Ebauch Ltd
13/F, Shing Dao Industrial Bldg
232 Aberdeen Main Rd
Hong Kong
Tel: 852-2553-0195
Fax: 852-2873-6118
E-mail: nebauch@netvigator.com

Rising Precision Int'l Ltd
Rm B, 3/F, 81 Hung To Rd
Kwung Tong, Kowloon
Hong Kong
Tel: 852-2951-9989
Fax: 852-2951-0890
E-mail: info@rising98.com.hk

Shinfuku Electronics (HK) Ltd
Rms 1208-9, Hewlett Centre
54 Hoi Yuen Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2790-0433
Fax: 852-2790-1613
E-mail: info@telesonic.com.hk

Wellgain Precision Products Ltd
Unit 1102, Sunbeam Centre
27 Shing Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-3409-0007
Fax: 852-2341-0987
E-mail: david@wellgain.com


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