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Precious Picks(HKTDC Watch & Clock, Vol 01,2008)

Silver Watches

Photo
Artistic Watch Mfy Ltd makes a modern fashion statement with its Larmes brand 925 sterling silver watches featuring unusual bracelet designs that draw attention

A long-time leader in the global watch industry, Hong Kong offers a glittering range of silver watches that meet customers' every need and help ensure their timely success

Stunning, stylish and well-crafted are all words that aptly describe the silver watches produced by leading Hong Kong manufacturers.

One such company is gemstone watch specialist Legend Silver Jewellery & Watch Mfy Ltd, which began as a gemstone trading business but has evolved into a leading watchmaker and uses its in-depth knowledge of gemstones as a competitive tool."We have more than 1,000 watch designs in our current product range," say Director, Business Development, Yvonne Lai, adding that the company introduces more than one new model each month.

"To maximise our design database we use both in-house and external designers who are inspired by the latest fashion and lifestyle trends," comments Ms Lai.

Among its latest creations is model LW8695, which features 925 sterling silver decorated with natural gemstones and marcasite, a mother-of-pearl dial and a Japanese movement.

"This watch has already proven to be a hit because of the unusual combination of gemstones and marcasite," Ms Lai notes, adding that buyers can customise the watch with a choice of stones including topaz, garnet, amethyst, citrine, fire opals and turquoise.

Another hot seller is model LW8739, a 925 sterling silver watch with white topaz, a genuine stingray strap, a mother-of-pearl dial and a Japanese movement. "Customers are attracted to the big stones used and the timeless, antique look of the design," Ms Lai points out.

Legend Silver's main customers are television shopping networks, department stores and catalogue companies in the US, Canada, the UK, Germany and Japan, she reveals. "Our products stand out from the competition for many reasons, including our very strong design skills, competitive prices and excellent service."

Another supplier is Crystal Jewellery & Watches Ltd, which notes a trend to design silver watches in line with current fashions. "There is a demand for silver watches that are both simple and elegant, and match the latest fashions," observes Marketing Manager Joanna Chan.

One example is the firm's new model SIL-2117L, a 925 sterling silver bracelet watch that has a mother-of-pearl dial and is water-resistant. "The bracelet design can be adapted to meet the customer's needs," Ms Chan adds.

Also fresh from the factory is model SIL-2065G, which features a genuine-leather strap and a mother-of-pearl dial, and is water-resistant.

"There is a pair of matching ladies' and gents' watches for both styles, and there is a demand for matching watches," explains Ms Chan. "Customers can choose between a Japanese or Swiss movement."

Both watches carry the Crystal brand of the firm, which also welcomes OEM and ODM orders.

"We are proud of our specialised casting skills, which makes us stand out from the crowd. Each watch is meticulously crafted," says Ms Chan.

She adds that another competitive advantage of Crystal Jewellery is the frequency and number of its new designs. "Each month we introduce about 80-100 new models, of which about 30% are silver watches."

"Customers are also attracted to our flexibility in design options, strict quality control, on-time delivery and after-sales service," says Ms Chan. The company has a comprehensive mid-range to high-end customer base and counts Japan, Southeast Asia, the Middle East, the US and Europe as major markets.

Design flair also sets EC (Asia) Ltd apart. "Among our core strengths are our strong design skills and our ability to go from an inspiration to a rendered design within a week," claims Marketing Manager Julie Mark. "We can also provide a sample within three weeks."

The company has about 100 silver watches in its current range and introduces new items based on OEM customer enquiries.

Its top sellers include model EJ056-12, which sports a 925 sterling silver case, a bracelet band with Swarovski crystals, and a semiprecious stone dial. Also popular is model EJ085-10, comprising a 925 sterling silver case, a charm-style chain band and a semiprecious stone dial. Both watches have Japanese movements.

"Customers like the look of these two models, which are versatile in style and can therefore easily match any occasion," notes Ms Mark. Silver watches are seen as jewellery instead of just timepieces, she says. "Many of our silver watches find appeal in the marketplace because they are dressy. Examples are those featuring semiprecious stones."

At EC (Asia), buyers have a wide choice of stones, including turquoise, amber, jade, mother-of-pearl and lapiz. About 80% of the firm's customers are based in the US, with Europe and Asia its other main markets.

Wherever they are, dealers in silver watches should lose no time in checking out the lustrous variety on offer in Hong Kong.

TEXT BY VICKI WILLIAMS

FAST FACTS

Artistic Watch Mfy Ltd
Flat 801, Tower 2
Harbour Centre
8 Hok Cheung St
Hung Hom, Kowloon
Hong Kong
Tel: 852-2766-1329
Fax: 852-2363-4155
Email: -
Web: -
Year Established: 1980
Major Product Categories: diamond watches, CZ watches & jewellery, jewellery watches, stainless steel watches and sterling silver watches
Brands & Certificates: Alan & Anthony, Larmes
Minimum Order: 100 pieces
Monthly Production Capacity: 50,000 pieces
Delivery Time: 2.5-4 months
Factory Size & Location: 40,000 square feet; Shenzhen
Workforce: 350
   
Crystal Jewellery & Watches Ltd
Rm 512, Telford House
16 Wang Hoi Rd
Kowloon Bay, Kowloon
Hong Kong
Tel: 852-2756-6575
Fax: 852-2305-0352
Email:
info@jcrystal.com.hk
Web: www.jcrystal.com.hk

Year Established: 1991
Major Product Categories: jewellery watches in brass/ stainless steel/925 sterling silver, set with stones & diamonds
Brands & Certificates: Crystal
Minimum Order: 100 pieces per colour and model
Monthly Production Capacity: -
Delivery Time: 45-60 days
Factory Size & Location: 1,394 square metres; Shenzhen
Workforce: 300

   
EC (Asia) Ltd
19/F
Henry Centre
131 Wo Yi Hop Rd
Kwai Chung, New Territories
Hong Kong
Tel: 852-2421-5511
Fax: 852-2421-8348
Email:
marketing@ecasia.com.hk
Web: www.ecasia.com.hk
Year Established: 1995
Major Product Categories: 925 sterling silver watches, mechanical watches, watches with prong-set stones, watches with Venetian glass or Mexican glass, skeleton watches
Brands & Certificates: Angelo di Venezia, Artdicro, Bruno Landi, Alain Carnet; ISO 9000
Minimum Order: 100 pieces per style per colour
Monthly Production Capacity: 80,000 pieces
Delivery Time: 55 days
Factory Size & Location: 6,000 square metres; Shenzhen
Workforce: 400
   
Empire Watch Mfg Ltd
Rms 505-506
Keader Centre
129-149 On Lok Rd
Yuen Long, New Territories
Hong Kong
Tel: 852-2590-8331
Fax: 852-2590-9168
Email:
info@empirewatch.com
Web: -
Year Established: -
Major Product Categories: watches
Brands & Certificates: -
Minimum Order: -
Monthly Production Capacity: -
Delivery Time: -
Factory Size & Location: -
Workforce: -
   
Legend Silver Jewellery & Watch Mfy Ltd
Unit 1015, Blk A
Focal Ind Centre
21 Man Lok St
Hung Hom, Kowloon
Hong Kong
Tel: 852-2764-3377
Fax: 852-2363-8737
Email:
info@legendsilver.com.hk
Web: www.legendsilver.com.hk
Year Established: 1972
Major Product Categories: silver/stainless steel/brass/alloy watches and jewellery in gemstones
Brands & Certificates: -
Minimum Order: 300 pieces
Monthly Production Capacity: -
Delivery Time: 50 days
Factory Size & Location: 30,000 square feet; Dongguan
Workforce: 200
   
Wah Tai (FE) Development Ltd
3/F, Blks M & N, Phase 4
Kwun Tong Ind Centre
472-484 Kwun Tong Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2950-9018
Fax: 852-2790-3695
Email:
wtsalesl@hkstar.com
Web: www.wah-tai.com.hk
Year Established: 1985
Major Product Categories: imitation jewellery, watches, insoles, gift items
Brands & Certificates: Jinmibo
Minimum Order: US$2,000
Monthly Production Capacity: -
Delivery Time: 35-45 days
Factory Size & Location: 15,000 square feet; Shenzhen
Workforce: 800