4 April 2005
Leather Executive Products(HKTDC Fashion - Leather Goods & Bags, Vol 02,2005)
High quality leather goods such as executive products have traditionally been a speciality of Hong Kong manufacturers, who produce under their own brand names as well as for famous international companies.
Wise Luck Int'l Ltd is one of the top five leather companies in Hong Kong, according to marketing manager Steven Hui. "We make briefcases, handbags, luggage and small leather accessories in the finest Italian leather," he explains. "With an annual turnover in excess of US$10m the company produces 300,000 items a month which we sell to 13 countries all over the world, including Australia where we are marketed under the brand name Auchamo."
Founded by Hui's father in 1978, the company is "constantly" introducing new ideas. "Our bags now all have holders for mobile phones and we make a special case to hold a laptop computer," Hui says. "One of our best-selling innovations, which we have patented, is a very small credit card wallet that will hold 20-30 credit cards - even though it is only a few inches wide."
Wise Luck sources its leather from Italy and manufactures wallets, handbags, luggage and small leather accessories at an 800-worker, ISO 9001-certified factory in Dongguan on the Chinese mainland.
Minimum order values of US$5,000 can be delivered to major markets such as the US, Europe, Japan and Australia 45-60 days after order confirmation.
"Our prices are competitive when compared to European manufacturers," Hui claims, "and range from US$25-60 FOB Hong Kong for leather briefcases."
The US, Europe and Japan are also key markets for Glory Industrial (HK) Co, which has been manufacturing leather goods, bags and luggage since 1974.
"We make laptop computer cases for men and women, and also produce a backpack laptop carrier that is selling very well," says assistant general manager Pauline Zhang.
Zhang says Glory Industrial uses leather from Korea and the mainland, plus PVC, nylon and other man-made fibres. "We have more than 30 years' experience in making durable and attractive goods and are one of the oldest leather companies in Hong Kong," she claims.
Glory Industrial's 5,000-square-metre factory in Dongguan produces minimum orders of 500 pieces in any one style or colour delivered 45 days after order confirmation. "FOB prices are available on request," Zhang adds.
Cowhide or fine nappa leather from Korea, Italy and Argentina is also used by Triple Star Leatherware Fty Ltd to manufacture briefcases, handbags, wallets, writing cases and trolley cases.
"We use cowhide for strength and nappa leather for beauty," explains manager Shirley Kwok, adding, "some of our customers prefer nappa for cases."
She says Triple Star has an in-house design team that is constantly creating new collections. "For example, some of our cases are mounted on wheels to make them easier to transport," Kwok adds, maintaining that the company has built a reputation for "durability and good design" during its 33 years in business.
Kwok says Triple Star's products are "selling well" in the US, the UK, Germany, Japan, Norway and Sweden. "Our sales have more than doubled over the past two years," she claims. "We are always seeking to expand our markets and exhibit regularly at trade fairs."
OEM customers take the bulk of Triple Star's monthly production of 50,000 bags and 50,000 pieces of small leather goods, which are available in minimum orders of 500 pieces delivered 40-60 days after order confirmation.
"Our factory in Dongguan covers more than 70,000 square feet and employs 500 workers," Kwok observes. "FOB Hong Kong prices range from US$20-50 per item."
Korea, together with Thailand, the mainland and Italy, is a major source of leather for the wide range of leather bags, wallets, stationery, keyholders and purses made by Fung Shing Leatherware Co Ltd.
"We use the leather in different ways to maximise durability," asserts marketing executive Ivy Wong, adding that PVC and nylon also features in many designs. "Nappa is mainly used for the briefcases because it is softer and more beautiful than cowhide."
Established in 1990, Fung Shing employs some 220 workers at a 6,000-square-metre mainland factory in Guangzhou that produces up to 50,000 items a month.
Minimum orders of 1,000 units are delivered to major markets such as Australia, Spain, Denmark, the UK, the US and Germany 35-50 days after order confirmation.
"Our main products are small leather accessories, including key cases and luggage tags, passport holders and cases for mobile phones," says Wong, noting that FOB Hong Kong prices for briefcases range from US$35-40 each. "We sell under our Roba brand name, as well as customers' own brand names."
Illustrating yet again that when it comes to successfully showing status at highly competitive prices, no one can match the numerous leatherware manufacturers in Hong Kong.
WRITTEN BY WINSOME LANE
Fortune Handbag Mfg Ltd
Fung Shing Leatherware Co Ltd
Horsepower Enterprises & Co
Triple Star Leatherware Fty Ltd