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Hot Sun, Cool Shades(HKTDC Optical,2002)


Product Feature

Hot Sun, Cool Shades
Fashion Sunglasses

Young And Trendy
Children's Frames

On The Case
Optical Accessories

Hot Sun, Cool Shades

Fashion Sunglasses

Trendy sunglasses from Wing Fung Optical Mfy Ltd for the markets of Europe and the Americas give this summer an energetic feel.

TUCKING your eyes in behind a fine pair of fashion shades has somehow always been a cool thing to do. Sunglasses have always been regarded as a fashion statement, and Hong Kong is the beating heart of the world's fashion design industry for sunglasses. This is because Hong Kong's manufacturers are way in front of the pack when it comes to marrying technology and fine design into one commercial package.

Wing Fung Optical Mfy Ltd exemplifies this paradigm by producing metal, titanium, injection-moulded and hand-worked acetate frames, sunglasses and rimless glasses. In short, all the components of a full pair of sunglasses.

According to marketing director Jenny Cheng, the variety of items the company can produce gives it an edge over other manufacturers.

"Different markets and various customers all have their own requirements. Our organization allows us to be very flexible and able to respond quickly to the special requirements of the market. We always give our customers value for every dollar they spend on our products," says Cheng.

Wing Fung has a workforce of 800 and a monthly production of 250,000 pairs at its production facilities in Shenzhen in nearby Guangdong Province on the Chinese mainland. Minimum order is 200 pairs per model and orders can be shipped 70-90 days after order confirmation. The company's major markets are Europe and the Americas. The Monel, nickel silver, titanium, stainless steel, acetate and finished sunglasses lenses are sourced from France, Germany and Australia. The company is currently re-assessing itself in readiness for ISO 9000 certification.

A clever mixing of hi-tech materials typifies Wing Fung's products, and this includes a range of fashion sunglasses priced from HK$48-58 (US$6.15-7.43) FOB Hong Kong.

Vincent Chan, marketing manager for Eagle Int'l (Industrial) Ltd, says that his company's comprehensive design facility is open to his OEM customers. "We have four Hong Kong-based designers and eight factory-based designers on the Chinese mainland. This gives us a great deal of flexibility with OEM customers. Our prices are also keen; we can produce sunglasses in a price range of US$5-9 FOB Hong Kong. The products can have polarised or mirror lenses. The lenses can also be made from polycarbonate or acrylic materials as an alternative to glass," says Chan.

Eagle Int'l was founded in 1996 and produces frames and lenses at its 600-worker facility on the Chinese mainland. The company's sales and marketing operations are based in Hong Kong. Minimum order is 300 pairs per model and shipment can be made 80-100 days after order confirmation. The company's products find a ready market in South America and Europe. The company has ISO 9001 certification.

Although Raymond Chu Optical Co Ltd aims itself mainly at the OEM market, it does have an advantage, according to marketing manager Anglie Chu. "We have a large design department - both artistic and engineering - and we pay a good deal of attention to quality. This means we can offer our clients much more in the way of innovative products and technical developments. Our prices are also reasonably priced since we can produce these sunglasses at prices that range from US$8-11 FOB Hong Kong."

This 15-year-old company manufactures in acetate, titanium and other metals and produces 200,000 pairs per month at its 800-worker factory on the Chinese mainland. Minimum order is 300-500 pairs per style and shipment can take place three months after order confirmation. Major markets are the US, Japan and the UK.

Tenin Optical Mfg Ltd makes sunglasses for both men and women at its 400-worker manufacturing facility on the Chinese mainland. "I calculate we supply men's and women's sunglasses in roughly equal quantities," says marketing executive Claudia Kong. "Our main market can vary from year to year; one year it's the US and the next it's Australia. Whatever happens, we concentrate on supplying a high-quality OEM service to all our clients."

Tenin's prices range from US$6-20 FOB Hong Kong. "That's quite a spread!" continues Kong. As well as a full range of standard women's sunglasses, the company also makes rimless and sporty styles and a range of children's sunglasses. The company's main markets are the US, Europe, Australia and various East Asian countries. Minimum order is 200 dozen pairs per model and shipment can be made 30-60 days after order confirmation.


Contact Details

Eagle Int'l (Industrial) Ltd
Rm 3309, New Trend Centre
104 King Fuk St, San Po Kong
Kowloon, Hong Kong
Tel: 852-2352-1633
Fax: 852-2327-1623
E-mail: marketing@eagle-int.com.hk

Raymond Chu Optical Co Ltd
21/F, Rm 2, Wing Fung Ind Bldg
40-50 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2492-4920
Fax: 852-2411-0565
E-mail: raymchu@att.net.hk

Swank Int'l Optical Co Ltd
Level 33, Tower I, Metroplaza
223 Hing Fong Rd, Kwai Fong
New Territories, Hong Kong
Tel: 852-2615-6668
Fax: 852-2614-3000
E-mail: general@swankoptical.com

Tenin Optical Mfg Ltd
12/F, Rm 10, Goldfield Ind Centre
1 Sui Wo Rd, Fo Tan
New Territories, Hong Kong
Tel: 852-2690-4563
Fax: 852-2688-5530
E-mail: sales@a888.com.hk

Wing Cheong Optical Fty

9/F, Blk 10, Wah Wai Centre
38 Au Pui Wan St, Fo Tan
New Territories, Hong Kong
Tel: 852-2607-0522
Fax: 852-2607-0557
E-mail: wingcheong@asia.com

Wing Fung Optical Mfy Ltd
Unit 1002A, Sunbeam Centre
29 Shing Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2345-5086
Fax: 852-2343-6433
E-mail: info@wingfung.com

Winntics Optical Industry Co Ltd
Rms 902-4, Heng Ngai Jewelry Centre
4 Hok Yuen St East, Hung Hom
Kowloon, Hong Kong
Tel: 852-2364-0221
Fax: 852-2363-2839
E-mail: woiwbc@netvigator.com

Young And Trendy

Children's Frames

Optical frames for youngsters in translucent colours from Tronform Industries Ltd. The production materials are imported from the US and Switzerland.

SINCE today's eyeglasses come in such a variety of frames, it is not only adults who have a wide choice of styles available to them. Children also have such options. Hong Kong manufacturers make everything for children - from plastic frames to lightweight titanium frames.

Cop Mark Holdings Ltd's stainless steel frames in tortoiseshell patterns are given a fun twist with round and pointed shapes at the ends of each post. "The quality and colour range of our frames is very good and they are well designed and fashionable," says managing director Lip Yam-na.

Founded in 1987, Cop Mark sells under its own "Cop" label. "We have a 100-worker factory and three in-house designers in Shenzhen (on the Chinese mainland). Our quality control is high and we can control the uniformity of colour since we do our own colour coating," adds Lip. Main markets include France, Italy, the US and the Middle East. Minimum order is 500 pairs per model and shipment is 60-70 days after order confirmation.

Almost 40 years in the business has given Chu Kong Optical Mfy Ltd the advantage of experience and expertise. "Chu Kong was founded in 1963 and the company is already handing over to the second generation. We have a long history and a lot of experience," says general manager Connie Siu. "Our 1,000-worker factory in Dongguan (on the Chinese mainland) has a monthly output of about 200,000 pairs," adds Siu. Chu Kong makes injection frames, metal frames, handmade frames, sunglasses and combination frames. According to Siu, Chu Kong exports worldwide but Europe is their largest market.

"Our products are middle to high end and customers get value for money. Our designs and colour selection are very attractive; we come out with about 30 designs a month," says Siu. FOB Hong Kong prices range from US$4-9. Minimum order is 200 pairs per model and shipment is 65-75 days after order confirmation. "We maintain good relationships with our clients, some of whom have been our clients for more than 30 years," Siu adds.

Another old timer in the business is V.I.P. Optical Int'l Ltd. Founded in 1965 by Harvey W. Fung, the company specializes in a full range of metal and cellulose acetate frames and sunglasses.

V.I.P.'s 1,000-worker factory in Shenzhen produces about 100,000 pairs monthly. The company's stated strategy is to set up long term relationships with international buyers and provide new designs and quality products at moderate prices.

V.I.P.'s Monel frames come in a variety of colours and are priced at US$7 a pair. Minimum order is 300 pairs and shipment is 60 days after order confirmation. Main markets include the US, Canada, Germany, France, Italy and Spain.

Fortuna Optical Fty Ltd has been making children's frames since 1984. "We produce handmade acetate frames, metal frames and injection frames," says sales and marketing manager Bradley Ng. The company produces about 30,000 pairs a month at its 100-worker factory in Shenzhen.

Although Fortuna has two designers working on its original designs, the company can design to a client's specifications, according to Ng. He stresses that customer service is very important to Fortuna.

"Our competitive edge is in our customer service and quality. We make it a point to follow up with our clients immediately and we always try to fulfil their needs, especially with regard to designs and packaging," says Ng.

Fortuna's main markets include the US, Spain, the UK and Greece. Minimum order is 300 pairs per model and shipment takes about 75 days after order confirmation.

The lightweight titanium frames made by L.B.I. Lunette Mfy Ltd have classic-shaped frames and rubber-lined wraparounds for more comfort on the ear. "Our product design and customer service is very good, and our production time is only 75 to 90 days," says senior sales and administration manager Mable Chan.

Founded in 1987, L.B.I. has ISO 9002 certification and produces about 10,000 pairs a month at its factory in Shenzhen. Raw materials like Monel are sourced from Germany and Japan. According to Chan, the company's main markets include the UK, Europe, Australia and South Africa. The company's frames appear under the Playtime brand name. "Our FOB Hong Kong prices range from US$4-50 and the minimum order is 300 pairs per model," says Chan.

Hip-looking cat's-eye frames in light colours are on offer from Tronform Industries Ltd. Trendy youngsters can have fun with the thick pastel frames made of cellulose propionate and grilamid nylon imported from the US and Switzerland. Founded in 1987, Tronform produces 400,000 frames a month at its Dongguan factory. These cool-looking frames cost US$12 FOB Hong Kong. Minimum order is 3,000 pairs and shipment is 30-45 days after order confirmation. Main markets are the US, Europe and Japan.


Contact Details:

Cop Mark Holdings Ltd
Unit 801, Inter-Continental Plaza
94 Granville Rd, Tsim Sha Tsui East
Kowloon, Hong Kong
Tel: 852-2301-3168
Fax: 852-2301-4977
E-mail: copoptic@netvigator.com

Chu Kong Optical Mfy Ltd
Rm 1106, Tower A
Regent Centre
63 Wo Yi Hop Rd, Kwai Chung
New Territories, Hong Kong
Tel: 852-2427-0329
Fax: 852-2480-4492
E-mail: sales@chukongoptical.com

Fortuna Optical Fty Ltd
Rm 2305
HK Worsted Mills Ind Bldg
31-39 Wo Tong Tsui St, Kwai Chung
New Territories, Hong Kong
Tel: 852-2423-0872
Fax: 852-2480-5166
E-mail: sales@fortunaopti.com

Genuine Int'l Investment Ltd
11/F, Units 7-9, Fook Hong Ind Bldg
19 Sheung Yuet Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2799-9310
Fax: 852-2799-9381
E-mail: florence@genuine.com.hk

L.B.I. Lunette Mfy Ltd
3/F, Blk B, Flats 5 & 7
Tonic Ind Centre
19 Lam Hing St, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2796-8622
Fax: 852-2796-8615
E-mail: mgnt@lbihk.com.hk

Tronform Industries Ltd
9/F, Flat K, Houston Ind Bldg
32-40 Wang Lung St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2408-7830
Fax: 852-2408-7723
E-mail: tronform@hkstar.com

V.I.P. Optical Int'l Ltd
21/F, Blk A
40 Wong Chuk Hang Rd
Wong Chuk Hang, Hong Kong
Tel: 852-2524-6484
Fax: 852-2810-5769
E-mail: vip_opti@vip.com.hk


On The Case

Optical Accessories

Cases with different surface finishes come from Tai Shing Mfy Ltd: one in aluminium (left) and the others in soft fabrics with sequins as decoration (centre and right).

ATTRACTIVE and protective optical cases complete a glasses purchase with style. Since glasses cases must complement both the glasses and the customer's sense of fashion, Hong Kong manufacturers produce a range of cases to enhance all kinds of spectacles and sunglasses from the contemporary to the conservative.

At Tai Shing Mfy Ltd, in-house designers work with customers to ensure that their styles complement current fashions. "Optical cases tend to follow trends in accessories, such as shoes and handbags," explains marketing division supervisor Andy Lam.

Sequin design soft cases, such as models SOO-1559 and SOO-3112, sell from US$1-2 FOB Hong Kong. "It's the complexity of the sequin pattern and quality of satin used that determines the final price," explains Lam. In contrast, model 1167OHC is a shiny, hard case constructed from aluminium or plastic that sells for about US$1.30 FOB Hong Kong. "We make many types of case, such as spring-top, draw-string, clamshell, wallet-style - at least 20 distinct categories," says Lam.

Established in 1966, Tai Shing's main markets are Australia, the US and Europe. At its 150,000-square- foot factory in Shenzhen on the Chinese mainland, Tai Shing has a monthly production of approximately 1.5 million optical cases, lens cleaning cloths and spectacle-salesman trays and bags. Minimum order is 3,000 optical cases and shipment usually takes 35 days after order confirmation.

Lepi China Ltd comes up with about 80 different shapes of hard glasses cases per year and more than 50 different designs of soft cases for almost every category of spectacle wearer, according to the company's sales and marketing manager Pat Mo. Soft-wallet cases range in price from US$0.60 to US$1.50 FOB Hong Kong and hard cases cost from US$0.60 to US$1.20. "We source our materials from all over Europe, the US and Asia, so it's the quality of material that our customers choose that determines the final price," explains Mo. "We attend optical shows in New York and Paris to keep in touch with design trends, but we mainly work on an OEM basis to develop our customers' new styles," says Mo.

Monthly production at Lepi's 2,500-worker factory in Zhongshan on the Chinese mainland is between 1.5 million and 2 million spectacle cases a month. Minimum order is 1,000 cases for orders over US$3,000 and shipment can take place about 35 days after order confirmation. "Our current main markets are France, Italy, Germany and the UK, places in which we have a very well-developed customer base and solid distribution network," says Mo. "In future we will boost our marketing efforts in the US and Asian markets."

With more than 30 design registrations and patents to its name, Victoria Enterprises Ltd manufactures a range of high-fashion optical cases. "Our top-range cases are design-registered styles such as Windsor, Marrakesh and Marlow, which are made from aluminium and steel," says company director Rosemary Tsui.

Glasses cases at Victoria Enterprises are available in a variety of metallic colours, including silver, gunmetal, gold and copper, and are made from materials sourced in East Asia. "The Flipper model features a single-button open-and-close mechanism that is our own patent," says Tsui. "We have an in-house design team and our attention to design detail and innovation gives us a competitive edge."

Every month, Victoria exports more than 800,000 optical cases to markets worldwide from its two factories in Guangdong Province on the Chinese mainland. Shipment takes 45-60 days after order confirmation. Prices range between US$0.60 and US$3 FOB Hong Kong and minimum order size is 1,000 pieces per colour.

Astucci Int'l Ltd produces more than two million hard and soft optical cases per month for all levels of the market at its factory in Dongguan on the Chinese mainland. "Our clients are a mix of brand-name spectacle producers and retail, so our products are a mix of in-house designs and OEM products," says general manager Calvin Chong. Two popular styles that Astucci have developed in-house are a feminine handbag-style case (model AS12TG) that can be covered in either Italian fabric or woven straw and a shiny, black case decorated with "Swarovski-style" crystals (model AS2OH).

Astucci also undertakes more complex structures, such as a bullet-style case (model S601). "It's unusual because it's perfectly curved with no straight edges. It's a challenge to produce but worth it for the effect," says Chong. "We have an office in New York, so this makes communications easier for our North American clients and keeps us in touch with new designs."

Astucci has also established a good market in Europe, particularly Italy. Chong also hopes to further increase the company's share of the Japanese market. Average prices range between US$0.60 and US$1 FOB Hong Kong depending on design, material quality and order size. Minimum order is 3,000 cases and Astucci aims to deliver to customers within 30 days of receiving an order. "Nowadays, lead times are getting shorter, so we make samples quickly. With our state-of-the-art machinery we have dramatically reduced the time it takes to make a mould," says Chong.


Contact Details:

Astucci Int'l Ltd
Unit 1402, Star House
3 Salisbury Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2366-2667
Fax: 852-2367-6123
E-mail: sales@astucci.com.hk

Kong Lung Mfy Ltd
1/F, Flats 1 & 13, Kai Fuk Ind Centre
1 Wang Tung St, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2305-2829
Fax: 852-2795-8870
E-mail: konglung@konglung.com.hk

Lepi China Ltd
13/F, Hang Seng Tsuen Wan Bldg
289 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2408-3238
Fax: 852-2408-2661
E-mail: lepichina@lepichina.com

Ocean (Int'l) Trading Co
Rm 2619, Blk B, Regent Centre
63 Wo Yi Hop Rd, Kwai Chung
New Territories, Hong Kong
Tel: 852-2428-0701
Fax: 852-2401-1135
E-mail: ocean@ocean-itc.com

Tai Shing Mfy Ltd
5/F, Fook Cheong Bldg
63 Hoi Yuen Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2341-0261
Fax: 852-2343-7497
E-mail: sales@tsml.com.hk

Victoria Enterprises Ltd
Rm 1718, Star House
3 Salisbury Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2735-6243
Fax: 852-2730-7416
E-mail: victoria@victoria-ent.com

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