23 Sept 2004
Hong Kong Watches & Clocks
This series of ana-digi sports watches featuring contemporary designs are manufactured by o.d.m design & marketing Ltd
Today's image-conscious age demands sports watches that not only tell time accurately, but also look as good as they work. As the world's leading watch manufacturing centre, Hong Kong is well versed in keeping one step ahead of consumer demand.
Take, for example, 16-year-old Acme Watch Industries, which specialises in the production of elegant, personal timepieces and analogue quartz watches in particular. "We focus on producing high-quality watches with additional special features and functions," says marketing manager Michael Lui.
The company employs a total of 50 staff in Hong Kong and at a two-floor factory in Shenzhen on the Chinese mainland, who produce 70,000-80,000 watches per month using Japanese movements and cases and dials from the mainland.
Acme has introduced special design features into its leading export model AG1025BE, which features a 3ATM water-resistant stainless steel case and band.
"The detail and precision of this particular model has been confirmed by its increasing popularity in our main export markets, namely Japan, Germany, Sweden, the US and Portugal," says Lui.
He adds that Acme caters to "a very select market" and will accept minimum orders of 100 watches, with delivery guaranteed 45-60 days after order confirmation.
A host of additional features are also found in the watches available from Bright Aggregation Technology Ltd, which manufactures radio-controlled analogue and digital watches.
Established in 1993, the company employs 150 workers at a 25,000-square-foot, ISO 9000-certified factory in Shenzhen that produces 150,000 watches a month for export to the US, Germany, the UK and Japan.
"Radio-controlled watches are still a very new concept to most people," admits marketing manager Queeny Nam. "We include special features into our analogue watches that allow the timepiece to pick up radio signals and adjust the time automatically, guaranteeing that the watch is always accurate."
She claims Bright Aggregation is "very service-orientated" and places great emphasis on responding to market demands at an affordable price. "Current market trends for watches include a global radio band and solar-powered mechanisms, eliminating the need to either replace batteries or wind the watch," Nam observes.
"We launched the first precision three-hand radio-controlled analogue watch in Asia in 2003 and the first dual-band analogue watches were launched in Japan this year," Nam notes. "We have also secured two registered patents for the technology used in these products."
Bright Aggregation uses materials from Japan, Germany, Taiwan and the mainland in its watches, which are available in minimum quantities of 1,000 units delivered 30-45 days after order confirmation.
Also producing state-of-the-art radio-controlled and global radio-controlled watches is Chung's Electronic Co Ltd, which was established in 1980 and today employs 600 staff in Hong Kong and at its Shenzhen factory.
"Special features of our radio-controlled watches include a synchronised time signal transmitted from Germany, Japan, the US and the UK, which guarantees accurate time by automatically making any necessary adjustments each day," says marketing manager Luisa Kwan.
Chung's uses raw materials from Taiwan and Japan in its watches, which are available in minimum quantities of 1,000 units delivered 60 days after order confirmation.
The company's ISO 9001-certified factory can produce 300,000-400,000 watches a month, most of which are sold to major markets such as Japan, the UK, the US and Western Europe.
"We were awarded the Q-mark Award for our watches and clocks in 1990," Kwan adds. "We also conduct an annual customer satisfaction survey in order to keep abreast of changing needs and make any improvements required."
Another maker of state-of-the-art digital and analogue watches is Dragon Winning Enterprises Ltd, which was founded in 1989 and employs 350 staff at its 5,000-square-metre factory in Shenzhen.
The company is currently producing a series of sports digital watches that are 3ATM water-resistant and reflect the Dragon Winning Enterprises marketing philosophy.
"Our marketing strategy addresses customer expectations such as good quality at a competitive price, prompt delivery, and continuing development of new products and models," insists manager James Wong. "We also emphasise packaging design, which we have found is almost as important as the product itself."
The company uses plastics from Japan, Taiwan and Korea in the 4-5 models it produces each month, which are available in minimum quantities of 2,000-3,000 pieces delivered 4-6 weeks after order confirmation. "While our current primary markets are the US and Asia, we are also looking to South America as a future market because it is untapped at present," Wong adds.
Whatever the market, smart buyers know that they're on the winning side when they choose sports watches from the vast selection that's always available in Hong Kong.
WRITTEN BY SUZANNE DENNIS
Dragon Winning Enterprises Ltd
Flat 7, 3/F
Thriving Ind Centre
26-38 Sha Tsui Rd
Tsuen Wan, New Territories
Time Industrial Mfy Ltd
Rm 1, 22/F
Well Fung Ind Centre
58-76 Ta Chuen Ping St
Kwai Chung, New Territories
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