19 Feb 2004
Hong Kong Watches & Clocks
Brand Name Watches
His And Hers Watches
Branding the World
Creative Time (HK) Enterprise Co manufactures and exports watches under its registered CTNY brand name to the US
Nothing attracts consumers like a brand name and no one knows this better than Hong Kong's army of watch manufacturers, who have years of experience in making high quality watches for export worldwide.
Many local companies such as Creative Time (HK) Enterprise Co not only produce timepieces for famous international brands, but have also begun marketing watches under their own brand names in order to boost sales.
Creative Time manufactures and exports watches under its registered CTNY brand name, which director Christy Pei claims is proving popular in the US.
"Some 100,000 watches are sold every month through our dedicated sales organisation in New York," Pei notes. "Our watches are designed for the fashion conscious and mirror the latest trends, although CTNY also has a steady clientele of buyers of promotional articles and corporate gifts."
The company, which was founded in 1995, boasts a range of 300 models, which are manufactured at a 70-worker factory in Shenzhen on the Chinese mainland.
Available in minimum orders of 500 pieces delivered 45 days after order confirmation, they range in price from US$2.50-3.00 FOB Hong Kong. "The cases are made of zinc alloy with Japanese quartz movements," adds Pei.
Quality watches bearing the Angelo di Venezia brand name are made by EC (Asia) Ltd. "Our watches are stylish and elegant, thanks to our factory-based R&D department which is constantly creating new features," claims assistant marketing manager Julie Mark.
"We have an in-house designer, plus we use freelance designers to ensure we are always in line with the fashion trends."
Established in 1995, EC now exports to the US, Europe and throughout Asia. Monthly production is 50,000 pieces, with a minimum order of 300 units per style and colour delivered 45 days after order confirmation.
"The quartz movements come from Japan, glass from Italy and the leather for the straps from the mainland," Mark notes. "Our sales showed an increase last year, and we are looking forward to a very good year in 2004, with promising advance orders."
Similarly optimistic is Fila Watches & Accessories Ltd, a Hong Kong-based joint venture with the Italian fashion company that promotes and distributes Fila watches globally.
"Fila Watches sponsors international marathons, motorcycle grands prix and Formula One motor races, as part of the global promotion organised by the parent company," explains sales and marketing director Paxson Chow. "The watches have Japanese or Swiss quartz analogue movements and are exported worldwide, with Europe the major market."
Some 200,000 Fila watches are manufactured each month at a 200-worker factory in Shenzhen and are available at FOB Hong Kong prices ranging from US$15-30 for minimum orders worth US$50,000, delivered within 45 days.
Equally global in outlook is Ka Da Watch Co Ltd, which manufactures under private labels for international companies and also manufactures its own Calinda brand.
"The Calinda brand is recognised both domestically and internationally and is sold in over 70 countries worldwide," claims sales manager Nicky Cheung, adding "our prices are as competitive as they can be without compromising the quality of the product."
The ISO 9001-certified company was founded in 1976 and produces some 30,000 watches a month at its 3,000-square-metre factory in Hong Kong. Ka Da emphasises quality with quartz movements from Japan or Switzerland, while the case is made of brass or stainless steel from Japan or the mainland.
Similarly, the leather straps are sourced in Italy, the dials in Taiwan and the glass and hands in Japan." "We do not insist on a minimum order requirement and orders will be fulfilled according to stock availability," adds Cheung. "Our major markets are South America, Europe, the Middle East, Iceland and the US."
Proving yet again that there is no time like the present to visit Hong Kong to source the successful brands that are the first choice for quality-conscious consumers all over the world.
WRITTEN BY WINSOME LANE
Creative Time (HK) Enterprise Co
Flat 11M, Blk 3
60 Hoi Yuen Rd
Kwun Tong, Kowloon
Ka Da Watch Co Ltd
Unit B9, 4/F
HK Ind Centre
489-491 Castle Peak Rd
Wah Tai (Far East) Development Ltd
3/F, Blks M & N, Phase 4
Kwun Tong Ind Centre
472-484 Kwun Tong Rd
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