11 March 2008
Healthy Habit(HKTDC Watch & Clock, Vol 02,2008)
|Watchband manufacturer Source Parfaite Ltd has successfully diversified into health jewellery such as bracelets and necklaces|
Watchband exporter Connie Soon could have been forgiven for being sceptical when an ODM customer related glowing reports about the benefits of health jewellery and placed a modest order in December 2006.
If these bracelets and necklaces were cure-alls for so many ailments, why weren't they already being mass-produced and hadn't a craze for copper bracelets some 20 years ago faded out amid complaints that they worsened allergies and could cause reactions from their nickel content?
Nevertheless, she contacted her most reliable wholesale supplier at his factory in Guangdong Province and arranged for samples to be made to the customer's specifications.
The links of each bracelet touching the wearer's skin were to contain a specific content of pure titanium and germanium, while a small circular magnet would also be embedded in the surface of each link.
The factory took great care to follow Ms Soon's specifications but struck various time-consuming problems, and the first batch, though acceptable, was not really up to her exacting standards.
Two days after she had reluctantly delivered the shipment, Ms Soon sought to get all the items returned to try to have them improved. "They've all sold out," replied the customer. "Now I want a bigger order, and you can fine-tune that lot please."
That's how Ms Soon's five-year-old company Source Parfaite Ltd became a major exporter of health jewellery and she quickly became her own best customer, wearing both a "healthy" wristband and necklace - as did her mother, brother and all six Hong Kong employees.
"My bracelet and necklace make me feel better - no more aches and pains," claims Ms Soon. "I get a good, relaxing sleep and get up every day full of energy and looking forward to a busy and productive day's work."
Untold numbers of people all over the world also have a spring in their step today thanks to the natural therapy from their health jewellery.
"Today the body is affected by electromagnetic waves from computers, mobile phones and electrical devices," she reasons. "This affects the body's bio-electric current, and long-term exposure can cause tiredness, stiff muscles, general soreness and different disorders."
Ms Soon believes that pure titanium possesses excellent electric conductivity that generates ions and thus ionises human bio-electricity. "This helps accelerate metabolism, modulates the central nervous system and relieves muscle spasms."
Titanium is extensively used in sports medicine and replacement surgery for human parts, germanium is a powerful anti-oxidant that strengthens the immune system, and magnets applied to painful areas stimulate the surrounding nerves into releasing the body's natural painkillers. "The combination of the three also improves blood circulation and metabolism," Ms Soon adds.
Source Parfaite is also a significant exporter of conventional leather, metal and plastic watchbands, plus silicone and titanium models. "Silicone watchbands are popular with sportsmen such as golfers since they are waterproof and can be worn during a post-match shower," Ms Soon explains. "Besides being extra smooth on the skin they also have anti-allergic properties."
The recent move into health jewellery has greatly expanded her business, and the Source Parfaite showroom now features 10,000-plus watchbands of all types and colours, together with health jewellery and a wide range of fashion items such as rings, ear-studs, bracelets, necklaces and pendants.
"Our key attributes are strong connections with reliable suppliers, a strict quality control system, highly competitive prices and an efficient shipping schedule," she believes. "We also possess the initiative to meet our customers' requirements and the ability to persevere and better understand our customers' needs."
These core values have built Source Parfaite a steady clientele in North America, France, Spain, Italy, Spain, Portugal and Greece, and the company has also carved out a niche market in India. "India has become much more prosperous, and now rejects cheap products for medium- to good-quality items," Ms Soon says.
She adds that Source Parfaite has a professional design department for products, logos, signage and packaging to help customers promote their products.
"For our customers' convenience, we have a branch office located in Shenzhen on the southern Chinese mainland," Ms Soon notes. "In addition, our customers can choose to ship their goods directly from either China or Hong Kong."
TEXT BY GEOFFREY SOMERS
|Source Parfaite Ltd
63 Mody Rd
Tsim Sha Tsui, Kowloon
|Year Established: 2003
Major Product Categories: leather watchbands, titanium jewellery
Brands & Certificates: SPL
Minimum Order: 100 pieces
Monthly Production: watchbands:100,000 pieces; titanium jewellery: 30,000 pieces
Delivery Time: 45-60 days
Factory Size & Location: Guangdong Province