HKTDC Hong Kong Watch & Clock Fair 2011 Fair Review
The HKTDC Hong Kong Watch & Clock Fair 2011 played host to more than 700 exhibitors from 12 countries and regions displaying trendy and innovative designs.
Showcasing some of the brightest and best of the fair was the Brand Name Gallery, which featured 110 brands from around the world — a 20% increase over last year. The zone included the exclusive World Brand Piazza that displayed luxury pieces from horological heavyweights such as Jaeger-LeCoultre, Chopard and Piaget.
“It’s no longer just about telling time, customers are demanding something more,” said Jacques Farel Director of Sales and Marketing Joanne Nixon. “Watches are seen as fashion items while clocks are home decoration pieces and everyone is looking for a brand.”
The company’s brightly coloured 3D PVC clocks feature dinosaurs, pirates, princesses and flowers — designs that would brighten any child’s bedroom — as well as a silent tick so no little angel will be kept awake at night.
Also exhibiting at the Brand Name Gallery was Japanese firm Alive Tribe Inc, trading as Alive Athletics, with its on-trend Big City Metal series of watches for men and women featuring bold Japanese characters on a large dial under coloured glass. The watches have found fans in Japan as well as Korea, Australia and Europe.
“We are looking for a new distributor in Asia,” said Alive Tribe Sales and Marketing Director Keiichiro Yoshikawa. “Our designs appeal to the younger crowd and we collaborate with artists and other brands in order to produce unique timepieces.”
“Our customers tell us they want functional but trendy items they can display on their desks or to add style at home,” said Windix Marketing Manager Jowie Kwan. “We have seen strong sales in Europe and Japan with almost 50,000 pieces sold last year.”
The Pageant of Eternity, one of the fair’s highlight zones, was home to exhibitors specialising in high-end complete watches such as S. Weisz Uurwerken B.V., a Dutch manufacturer and distributor of branded watches.
Genco Industrial Co (HK) also enticed buyers to the zone with an extensive range of fashion watches. Working with OEM and ODM, the company claims to have produced timepieces for big names such as Avon, Walmart and Hallmark and gift premiums for Coca-Cola, Jaguar and Tang.
To complement the timepieces, a section of the fair was given over to packaging, which also saw new and innovative designs.
“These designs are eye-catching at retail level and also space-saving for display and can be colour-coordinated as desired,” explained Wai Shing Project Manager Benny Lau. The company has a firm presence in Europe and is finding new markets in Brazil and Mexico.
As such, it’s no wonder the world looks to Hong Kong time after time.