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Focused on Success(HKTDC Optical,2006)

2006






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Focused On Success
Hong Kong Optical Fair 2005

Focused On Success

Hong Kong Optical Fair 2005

November 2-4, 2005 (Wednesday - Friday)

Venue
Halls 1&2, Hong Kong Convention and Exhibition Centre
1 Expo Drive (Harbour Rd Entrance)
Wanchai, Hong Kong

The 13th Hong Kong Optical Fair comes to town from November 2-4, again taking advantage of the excellent facilities offered by the Hong Kong Convention and Exhibition Centre.

The early signs are that the popular event will build on the successes of previous years, when, for example, the 2003 and 2004 editions each added new features that quickly became essential for exhibitors, buyers and other players in the global eyewear industry.

"The fair has gone from strength to strength thanks to the attendance of international buyers and quality manufacturers," says Hong Kong Optical Manufacturers Association (HKOMA) president Michael Ng.

"Hong Kong plays a key role in the optical industry," adds Anne Chick, Hong Kong Trade Development Council senior exhibitions manager. "It is the second-largest exporter of spectacles and frames in the world after Italy, and Hong Kong companies specialise in making medium- to high-end frames - many of them produced for renowned international brands on an OEM and/or ODM basis - at modern manufacturing bases on the Chinese mainland."

The Hong Kong Optical Fair, Asia's third-largest eyewear fair, is also an important platform for industry news and innovations, bringing together suppliers and buyers of all manner of products and services in the optical sector.

Exhibitor categories covered at the event include spectacles, sunglasses, goggles, contact lenses, lenses, frames and mountings, parts and accessories, related chemical and materials, optometric instruments, spectacle cases and holders, related machinery and equipment, related packaging materials, retail and shop design, equipment and technology and trade services.

Additionally, a number of specialised zones introduced over the years greatly enhance the visitor's experience.

"Visionaries of Style, for example, debuted last year in a bid to broaden the fair's international appeal," explains Chick. "It was very well-received by the market and we have brought it back again this year."

This elite area is co-organised with the Vision In Life Workshop and features a number of international brands in elegant surroundings.

Also launched in 2004, and making a return this year, is the Retail and Shop Design, Equipment and Technology section. "This zone answers the need for retailers to seek the best solutions to stay competitive," says Chick.

Exhibitors provide a variety of products and services, including display, furniture and fixtures; illuminations, lighting technology and accessories; promotions and packaging; point-of-sale equipment and technology; security equipment and services; communications and IT; and design and construction.

Among the exhibitors is the Retail and Supply Chain Technology Pavilion, organised by the Hong Kong Retail Technology Industry Association (RTIA).

"This is a good opportunity for our members to expand business with retailers, especially with the Chinese mainland," says Ken Fong, RTIA chairman. "A number of our members will participate in the pavilion and together we will be promoting emerging retail and payment technology, including AutoID and RFID technology, customer relationship management, e-commerce, retail information systems, mobile and online payment, supply chain technology, and surveillance and security systems for the retailing industry."

The Hong Kong Optical Fair does more than bring suppliers and customers together. "It is also a platform for the exchange of knowledge and ideas," remarks Chick.

She elaborates how the creative talents of Hong Kong's young designers will again be on show with the Eyewear Design Competition. "This is the seventh staging of the competition, which allows designers to exploit new technologies and materials while keeping an eye on marketability," Chick says.

Agreeing, the HKOMA's Ng says: "In order to nurture future talent for the industry's product design sector, HKOMA has actively joined hands with the Hong Kong Polytechnic University and the Hong Kong Institute of Vocational Education to establish eyewear design courses for youngsters and to encourage them to participate the competition."

Naturally, everyone has come to expect a full house for the important Eyewear Trend seminar, which is in expanded format this year, and is just one of a programme of seminars on issues and topics relevant to the industry taking place during the fair.

After a hugely popular debut in 2003, the Hong Kong Optometric Conference attracted even more delegates in 2004, with close to 600 attending.

The third conference, being held in conjunction with the 2005 Hong Kong Optical Fair, promises to be even more important, covering a broad range of topics such as regulatory matters, primary eye-care issues and specific medical conditions.

The 2004 edition of the Hong Kong Optical Fair attracted 527 exhibitors from 19 countries and regions, representing an impressive 23% increase in participation. It drew 8,108 buyers, more than half of whom came from outside Hong Kong. Some 2,658 were from Hong Kong and the other 5,450 from 86 countries and regions around the world. Among them were 1,632 from the mainland, while there were also significant numbers from Taiwan, Japan, Korea, Singapore, Malaysia, India, Thailand, the Philippines and Indonesia, Germany, France, Italy, Australia, the US and Canada.

There can be no doubts about it -attending the Hong Kong Optical Fair is the best way to stay focused on eyewear trends.

WRITTEN BY ANN WILLIAMS

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