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Focus On Quality(HKTDC Optical,2006)


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New Henry Optical Mfy Ltd

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New Henry Optical Mfy Ltd

New Henry Optical Mfy Ltd owns a four-floor, 6,000-square-metre, ISO 9001-certified factory in Shenzhen
Rather like wristwatches, humble spectacles have now made the change from mere functional (though often essential) items to the world of high fashion. There is even a market for luxury models and collectibles.

While forever paying attention to this trend, and fully cognisant of the need for style, New Henry Optical Mfy Ltd concentrates on ensuring its products are of the very highest quality.

Established in 1995, New Henry's three founders also formed the only technicians in their tiny company. The partners worked together to produce optical accessories for manufacturers on the Chinese mainland.

Now, almost a decade on, New Henry owns a four-floor, 6,000-square-metre, ISO 9001-certified factory in Shenzhen on the mainland, and its founders are busy managing the plant's 500 workers and its impressive output.

"New Henry's success story is one that teaches the importance of quality," says general manager Magoer Deng. "The market changes monthly and, in such a fast-changing environment, the only thing we can count on is the consistency of our quality."

Deng says 1998 was a watershed year. "Within three years of being established, we had grown from a minimal-sized factory to a 200-worker manufacturer that exported glasses and sunglasses to various markets in Europe and Asia," he recalls. "Since then, its scale has more than doubled."

New Henry's spectacles are purpose-manufactured for high-end markets in France, Italy, Japan and South Asia, using materials and components sourced from Italy and Hong Kong.

While most frames are made of either acetate or metal, Deng - who is also vice president of the Optical Association, the Federation of Industry & Commerce, Guangdong Province - sees potential growth in frames that combine these two materials, especially in the Japanese and European markets.

"Such frames still have much room for new design elements," he states, "and should be leading the trend in the coming years." He also claims that New Henry is one of the few manufacturers in Hong Kong possessing the technology and skills to tap into this blooming market.

When asked about New Henry's ingredients for success, Deng elaborates on the quality assurance that tops his list. "To turn our beliefs into policy, we invested RMB8.6m in building a large-scale factory on our 15,000-square-metre plot in 2002," he says.

"Not only have production facilities improved since, but also our infrastructure. We are now an organisation of more than 10 departments, including R&D, whose team is among the most experienced in the industry. In addition, an in-house design team works on our own brands as well as those of clients."

Despite the advent of new technology, Deng feels the making of optical frames is still too labour-intensive. Consequently, staff training is an important item on New Henry's quality assurance agenda.

"We invest heavily in training," he says. "It takes at least six months to train an apprentice and 2-3 years to turn a beginner into a technician."

Looking ahead, New Henry hopes to attract 500 more craftsmen to its workforce by offering competitive staff benefits. It will also build an additional production plant on its site, thereby increasing monthly production from 80,000-90,000 pairs to 200,000 pairs.

A minimum order is 500 pieces per style, for delivery 90-120 days after order confirmation depending on the quantity and the complexity.

"We are delighted to offer our own styles or work with OEMs," says Deng, "as the quality is exactly the same."

With such vision, and its sights set clearly on quality, New Henry is all set to fly high.


New Henry Optical Mfy Ltd

Suite 913, Blk 2,
Golden Ind Bldg,
16-26 Kwai Tak St,
Kwai Chung,
New Territories, Hong Kong
Tel: 852-3124-1138
Fax: 852-3124-1291
Email: sales@newhenry.com
Web: www.newhenry.com

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