6 July 2004
Fashion Jewellery(HKTDC Enterprise, Vol 07,2004)
Cameras & Photographic
Mix "n" Match
From Century Sky Co comes this collection of metal epoxy fashion jewellery in refreshing hues, perfect for spring and summer fashions
Throughout the past 50 years, costume jewellery has played a growing role in the fashion industry. With the wide range of flexible materials, metals, stones and finishes available, Hong Kong manufacturers provide a huge variety of costume jewellery in everything from rhinestones to resin.
From its 925 silver jewellery list of more than 10,000 items, Kam Shek Jewellery Co Ltd offers rings, earrings, bracelets, bangles, pendants and parts.
"Our team of skilled craftsmen continually update and develop high quality new lines. We also offer rhodium plating and cubic zirconia (CZ) and other coloured stone settings," says director Ma Kwan Yee. "Our latest products are simple designs suitable for all ages."
Kam Shek sources its silver, CZ, and semiprecious stones from Australia, Brazil, Thailand and the Chinese mainland. FOB Hong Kong unit prices range from US$1-100 for a minimum order of 1,000 pieces per style, delivered in 6-8 weeks.
With a monthly production of more than 500,000 pieces per style, the US and Asia each account for 30% of business and Europe for 25%. Goods are produced at a 400-worker, 3,500-square-metre factory in Guangzhou on the Chinese mainland.
Also exporting designs worldwide is Best Direction Ltd, with the US its biggest market (50%) followed by Europe, Australasia and Southeast Asia. The company also exports to Eastern Europe.
With sales of US$6m last year, the company produces more than 600,000 pieces of costume jewellery a month at its 600-worker, 9,000-square-metre factory in Shenzhen. It uses mainly brass metal and clear and coloured Swarovski crystals from Austria for its necklaces, bracelets, rings, chokers and tiaras.
"We focus on crystals, but we also use mock pearls and CZ and offer silver, gold and rhodium plating," explains assistant trade manager Sara Chan. "Customers particularly like our quality plating, which is very long-lasting."
Best Direction's most popular items at present are its bridal sets of crystal necklaces and matching earrings. "We also introduced crystal tiaras to our bridal wear range last year, and they are proving very popular with customers."
FOB Hong Kong unit prices range from US$0.50-250.00, the most expensive item being a luxury woven crystal scarf. Rhinestones and metal findings are sourced from Austria, the US and the mainland, and the company exports minimum order values of US$3,000, delivered 4-8 weeks after order confirmation.
Also noted for its fast and efficient delivery is silver jewellery specialist Ma Kui Jewellery Ltd, which works to OEM and ODM terms and exports minimum orders of 200 pieces 30-45 days after confirmation.
About 150 workers at the company's factory in Guangdong Province use approximately 350kg of silver a month to manufacture more than 1,000 different quality designs.
"We specialise in mid-to-upper end, affordable items of contemporary silver jewellery, using mostly 925 but also 950 and 875 silver if requested," explains director Candy Ma.
"We produce plain silver designs with highly polished or textured surfaces as well as combining silver with semiprecious stones, coloured stones, Swarovski crystals, plastic, leather and other innovative materials to meet the varied demands of the fashion market."
Ma Kui sources its silver from Australia and the US, and stones from the US and the mainland. "Currently, there is an ongoing demand for chunky silver pieces in irregular shapes using different materials such as leather, plastic and cotton," Ma notes.
"Precious stones are popular, as is mother-of-pearl sometimes dyed pink or soft peach," says Ma. "In our new collections, we are also combining silver with shell pearl droplets to create a young, funky look. Colourful and shiny pieces are also in demand, using pink, lavender and light green plastic to match the current fashion colours."
The company's major markets are the UK, followed by Japan, and it plans to further expand its business in the upper-end of the US market. FOB Hong Kong unit prices range from US$1-10, with bracelets and earrings the company's most sought-after items.
Veteran jewellery manufacturer Hang Fung Jewellery Co Ltd also believes that chunky, bigger fashion jewellery designs are currently in vogue. "Jewellery sets of matching earrings and rings are also very popular," says senior sales and marketing manager Scara Tsang.
"Popular colours are pink, green and yellow, to blend with the fashion industry, but we can also use resin to recreate the look of such stones as blue topaz, amethyst and emerald."
Hang Fung includes silver jewellery in its wide range of fine gold, karat gold and platinum jewellery, producing three new collections each month. "Our Twinkle Star brand of 925 silver jewellery is particularly popular," says Tsang. "We use CZ, coloured stones, resin and semiprecious stones."
Established in 1979, Hang Fung has some 4,000 workers at four factories on the mainland and in Hong Kong, two of which are ISO 9001-certified. The company was awarded the Hong Kong Q-Mark Service Scheme Certificate in 2003 and has won awards for both design and export achievements.
Hang Fung sources silver from Canada for its major export markets in Europe and the US. Minimum orders are 100 pieces per style or US$5,000 in value, delivered 6-8 weeks after order confirmation.
Be it brass or silver, semiprecious stones or innovative resins, Hong Kong has the designs, quality and competitive prices to achieve sparkling fashion jewellery sales worldwide.
WRITTEN BY SANDRA JENNER
Best Direction Ltd
538 Castle Peak Rd
Lai Chi Kok, Kowloon
Century Sky Co
Rm 17, 6/F, Blk A
Hi-Tech Ind Centre
5-21 Pak Tin Par St
Tsuen Wan, New Territories
Kam Shek Jewellery Co Ltd
Unit 1, 10/F
Fu Hang Ind Bldg
1 Hok Yuen St East
Hung Hom, Kowloon
Kwan Hing Metal Products
5/F, Blk G, Stage 2
Wah Fung Ind Bldg
33-39 Kwai Fung Crescent
Kwai Chung, New Territories
Ma Kui Jewellery Ltd
Hang Shing Bldg
363 Nathan Rd
Yin Shing Industrial Ltd
Unit 1, 13/F, Blk A
Veristrong Ind Centre
34-36 Au Pui Wan St
Fo Tan, New Territories