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Fancy Frames(HKTDC Optical,2006)


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DJ Frameworks Ltd uses crystals and special laminations to make its latest optical frames collection stand out from the crowd
Smart frames for both prescription lenses and sunglasses have long been identified as fashionable and chic. This is also true for the new ophthalmic glasses made of ultra-light materials that are now high fashion, even supplanting contact lenses with their sexy shapes and translucent colours.

Hong Kong has become one of the top spots in the world for making frames for eyeglasses, with multimillion-dollar investments in the latest hi-tech machinery and teams of creative designers to supply some of the world's top fashion names.

"We have an in-house design team that produces a new collection every month, or if customers have their own ideas, we may work on the design with them," says DJ Frameworks Ltd director Jane Tang.

"This year," she adds, "very big frames with a lot of ornamentation, including crystals on the sides, are popular. Some of the frames are especially laminated and some incorporate nylon."

The 1994-established DJ Frameworks has already become a household word for quality frames. "All-round, I would say our styles are very innovative, and we often stand out among others in the trade by creating new collections. We are known for our non-stop production of the novel," claims Tang.

"More than 80% of our frames are handmade," she adds, "and we also make the lenses for sunglasses, while the customer usually supplies prescription lenses." FOB Hong Kong unit prices range from US$5-10 including non-prescription lenses.

DJ Frameworks has an annual turnover of about US$2.5m, and produces 100,000 frames a month. These are prepared by 500 workers in the firm's factory in Dongguan on the Chinese mainland. The minimum order is 300 frames per model for delivery within 90 days of order confirmation, and major markets are the US, the UK and Germany.

Another company that has invested heavily in state-of-the-art machinery is Mech-Tronic Precision Mfg Ltd. "We are today a design and technically-orientated powerhouse," claims managing director Raymond Leung.

"Founded 16 years ago by a Hong Kong University graduate, we have grown into a leading manufacturer of precision parts and every frame we make is handled by us 100% of the time," he adds.

‘We produce 70,000-80,000 frames a month, including metal, acetate and titanium models, and our sunglasses are sold under some famous names," he adds.

Styles for sunglasses this year are very big, to conceal the face and in bold contrasting colours like green, yellow and red. "For women, these large frames are not being worn to hide her identity but actually to draw attention to her," Leung smiles, "while sunglasses for men tend to be a little more conservative."

FOB Hong Kong unit prices range from US$12 for titanium to US$9-17 for other metals and US$4-8 for acetate.

The company's 6,000-square-metre factory in Huizhou on the mainland is ISO 9001-certified and employs 460 workers. A minimum order is 300 pairs per model for delivery 75-120 days after order confirmation. Major markets are Europe, the US, South Africa, Brazil and Asia.

Meanwhile, shimmering Swarovski crystals are a feature of the glamorous frames made by Wah Ming Optical Mfy Ltd. "We continually work to advance ourselves through new techniques, expertise and technology," says director Douglas Cheung.

"We also constantly develop new technology and research new materials and processes to adapt to the ever-changing marketplace," he adds. "Each month, we produce innovative styles such as our black-and-white frames decorated with Swarovski crystals that communicate both passion and action."

Wah Ming operates a 150,000-square-metre, 3,000-worker, ISO 9000- and Q-Mark-accredited factory in Shenzhen on the mainland. Apart from the production plant there is an office building, seven residential blocks, a clubhouse and recreational facilities.

"The atmosphere is congenial and relaxing and we produce 6-7 million frames annually, including high quality titanium models. The minimum order size is 300 frames and delivery is 60-120 days after order confirmation." FOB prices are available on request.

Another company laying claims to being a leading manufacturer of handmade sunglasses, combination frames, metal and acetate frames is Good Quality Optical Mfy Ltd, established in 1989.

"We relocated our factory to Dongguan on the mainland in 2003," says manager Anita Ng. "It covers an area of 12,000 square metres, employs 950 workers and has two production lines that generate 100,000 frames a month."

Minimum order size is 400 frames per model for delivery within 90 days of order confirmation, while FOB Hong Kong unit prices begin at US$8.

Ng says that when customers first provide a design, the company makes a sample for approval before the order is confirmed. "All of our frames are handmade and feature the latest trends," she adds. "We use cellulose acetate from Italy, Hong Kong, the mainland and Japan, while we source metals locally."

Demonstrating once again that Hong Kong eyewear manufacturers are well and truly focused on fashion trends and innovative designs.


Contact Details:

Auto-Winner Ltd
Unit 1008, HITEC
1 Trademart Drive, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2332-1310
Fax: 852-2781-0805
Email: loewe@auto-winner.com
Web: www.auto-winner.com

Concept Eyewear Mfr Ltd
Unit 1, 9/F, Westley Square
48 Hoi Yuen Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2343-1338
Fax: 852-2341-9388
Email: info@cem.com.hk
Web: www.concepteyewear.com

DJ Frameworks Ltd
Unit B, 23/F
Cheung Hing Shing Centre
23 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2416-3865
Fax: 852-2416-3899
Email: djframe@biznetvigator.com
Web: www.djframeworks.com

Good Quality Optical Mfy Ltd
Flats A & B, 21/F, Glee Ind Bldg
77-81 Chai Wan Kok St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2412-5330
Fax: 852-2412-1060
Email: info@good-quality.com
Web: www.good-quality.com

Mech-Tronic Precision Mfg Ltd
Unit W, 7/F, Valiant Ind Centre
2-12 Au Pui Wan St, Fo Tan
New Territories, Hong Kong
Tel: 852-2699-1707
Fax: 852-2602-1248
Email: info@mechtronic.com.hk
Web: www.mechtronic.com.hk

Micron Eyewear Mfy Co Ltd
Unit 20, 5/F, Well Fung Ind Centre
68 Ta Chuen Ping St, Kwai Chung
New Territories, Hong Kong
Tel: 852-2422-3664
Fax: 852-2422-3764
Email: sales@microneyewear.com.hk

Wah Ming Optical Mfy Ltd
3/F, Kapok Ind Bldg
373 Tokwawan Rd, Kowloon
Hong Kong
Tel: 852-2364-8207
Fax: 852-2765-7548
Email: alison_cheng@wahming.com
Web: www.wahming.com

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