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Dress Watches(HKTDC Watch & Clock, Vol 02,2007)

Essential Extras


Slim-line watches with rhodium-plated brass cases and bands from International Timers Ltd are statements of elegance
They have been an indispensable part of both men's and women's wardrobes for many years, and there's little doubt that they will remain so for the foreseeable future.

Dress watches are therefore an essential element in the catalogues of virtually all Hong Kong timepiece manufacturers, who have long prided themselves on offering high-quality products at extremely competitive prices.

One long-established and highly-experienced producer of quartz analogue dress watches is International Timers Ltd, which was established in 1970.

New models include WKC07-1C, which features a Japanese movement, brass case and band with rhodium and 23K gold, two-tone plating to a depth of two microns. "Two-tone plating is popular in the market," observes assistant general manager Jimmy Wan.

International Timers' dress watches reflect the trend for simple designs and new models are introduced every 3-6 months in order to satisfy clients in Europe, the US and the Chinese mainland.

The company, which also makes analogue quartz sports, business and leisure watches, produces up to 30,000 items a month at its Hong Kong factory. "We are making high-quality watches and by locating our factory in Hong Kong we can keep a close watch on the production and quality," Wan explains. "Also, the Closer Economic Partnership Arrangement between Hong Kong and the mainland means we can also easily enter the mainland market."

International Timers, which requires minimum orders of 200-300 items per model delivered eight weeks after confirmation, has its own Intima brand and also welcomes ODM clients.

"Our success is mainly due to the combination of good quality products, on-time delivery and constantly providing new designs according to customer needs," says Wan.

Almost as well-established is 27-year-old Crystal Electronic Enterprises Co Ltd, which produces analogue quartz and automatic/mechanical watches divided into automatic, ceramic, high fashion, pairs, sports and titanium categories.

A recent Crystal release is model 8P28GKKGK10, an analogue watch that features full ceramic case and band, mother-of-pearl dial and a bezel adorned with Swarovski crystals. "This high-end watch features a ceramic finish, which is seeing a revival in popularity," says marketing executive Doris Lee.

She says the most sought-after colours are white, black and pink. "This model has been in high demand in all our markets, which include Asia, North America and Europe," Lee adds.

Crystal, which has OEM and ODM clients and holds licences for a number of brand names, requires a minimum order of 300-500 pieces delivered 90 days after confirmation.

"We introduce new items four times a year in line with fashion seasons," Lee explains. "Watches today are not just timekeepers, they are also a fashion accessory and we need to stay abreast of the coming trends."

Simple, elegant designs are the forte of Nicole Electronics Ltd, which produces a range of quartz analogue watches that are popular in the EU. "Watches that are classic in design have a timeless quality and therefore a wide appeal," claims director Jerome Kwok.

Typical of Nicole's output is model N1097, which features a stainless steel case, leather strap and Japanese movement and is water resistant up to 3ATMs. "Our dress watch prices range from US$8 per item, FOB Hong Kong, for a minimum order of 500 pieces delivered 45 days after confirmation."

The 24-year-old company introduces new items up to four times per year, which it produces at a Shenzhen factory that has a monthly production capacity of up to 80,000 pieces. "We provide the winning combination of quality, delivery, service and good customer relations," Kwok claims.

Stainless steel is also the preferred material for Comtech Watches Co Ltd, a 14-year-old company that offers buyers a vast selection of more than 4,000 designs.

Comtech's dress watches such as model V102GBBRB reflect the trend for clean designs that lend an air of confidence to the wearer, thanks to its stainless steel case and leather strap.

"The design reflects the night and radiates both simplicity and the mystique that only the night can bring," general manager Joe Leung explains, adding that it is "for those who appreciate discretion and luxury."

Comtech designers work in both the firm's Hong Kong and Denmark offices, developing timepieces that bear the Barbie, Lacoste and Action Man brands as well as the firm's own Obaku and Harmony labels.

Comtech's ISO 9001-certified mainland factory produces 200,000-300,000 items per month that cost US$15-30 FOB Hong Kong and are delivered in minimum order quantities of 100 pieces per model 55-90 days after confirmation.

"New items are introduced monthly and currently we have some new models in production that will be launched at this year's Basel Fair in Switzerland," Leung notes. "Europe and the US are our main markets, as our watches feature a strong European design sense."

There's little doubt that dress watches will remain the first choice of discerning buyers seeking essential extras for consumers in markets all over the world.


Contact Details:

Cometch Watches Co Ltd
15/F, Blk 1
Wah Fung Ind Centre
33-39 Kwai Fung Crescent
Kwai Chung, New Territories
Hong Kong
Tel: 852-2419-2829
Fax: 852-2419-1516
Web: www.comtech-watches.com

Crystal Electronic Enterprises Co Ltd
Chung Shun Knitting Centre
1-3 Wing Yip St
Kwai Chung, New Territories
Hong Kong
Tel: 852-2428-4681
Fax: 852-2480-4588
Web: www.crystalhk.com

International Timers Ltd
Units A-D, 16/F
Sun Ying Ind Centre
9 Tin Wan Close
Hong Kong
Tel: 852-2554-0225
Fax: 852-2873-5946
Web: www.intima.com

Nicole Electronics Ltd
Rm 1625
Well Fung Ind Centre
68 Ta Chuen Ping St
Kwai Chung, New Territories
Hong Kong
Tel: 852-2423-2000
Fax: 852-2489-8428
Web: www.nicolehk.com

Smartplan Industrial Co Ltd
Rm 14B
Mangan Commercial Bldg
18-20 Cameron Rd
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852-2723-4775
Fax: 852-2312-0209
Web: www.smartplan.com.hk

Sunrise Time Piece Co
Unit 1038, Blk A
Mai Shun Ind Bldg
18-24 Kwai Cheong Rd
Kwai Chung, New Territories
Hong Kong
Tel: 852-2155-9332
Fax: 852-2155-9335
Web: www.sunrisetimepiece.com.hk

TeamWise Int'l Ltd
Unit B, 15/F
Hoover Ind Bldg
26-38 Kwai Cheong Rd
Kwai Chung, New Territories
Hong Kong
Tel: 852-2422-1120
Fax: 852-2422-1192
Web: www.teamwiseintl.com