1 Dec 2006
Diving Watches(HKTDC Watch & Clock, Vol 01,2007)
|Mn'D Ltd's 10ATM stainless steel quartz analogue watches sell particularly well in Europe|
They may have been developed for aquatic activities but diving watches have now evolved into style statements that feature a host of additional functions and features.
This ongoing development is driven by a host of Hong Kong manufacturers who have extensive experience in crafting innovative, flexible diving watches that look as good as they perform.
"We treasure a tradition of excellence," claims Siu Leung Cheung, a director of 12-year-old QPF Ltd. "Complex structures with the very best fabrication are the way to go."
The Impeccable series of diving watches that are water resistant up to 20ATM is typical of QPF's output, featuring stainless steel bodies, Swiss movements, 10-year lithium batteries, shatterproof unbreakable mineral glass and waterproof bezels. "They are tough enough for outdoor activities and extreme environments," Siu asserts.
QPF, which has its own Louis Carmani brand, also manufactures ingot, karat gold and steel watches and undertakes OEM projects at its 100-worker factory in Shenzhen on the Chinese mainland.
FOB Hong Kong prices range from US$25-40 per piece for a minimum order of 500 pieces delivered 75 days after order confirmation. "Our main markets include the US, the UK, Germany, Thailand, Japan, Hong Kong and the mainland," Siu adds.
Equally committed to buyer satisfaction is Oro Time Ltd, which claims flexibility is the key to its success. "From dial to buckle, we can fully incorporate clients' brands in all parts of the watch," claims marketing assistant Jeff So. "We even accept orders as small as 12 pieces!"
A classic example of the 17-year-old company's quality is the alloy-case model 1836-SBE, which features a brushed-silver-colour finish with a three-hand Japanese movement and a rotating bezel.
The 3ATM analogue quartz watch's white dial with raised index is manufactured at Oro's mainland factory in Shenzhen, which employs some 200 workers.
So says model 1836-SBE costs US$8 FOB Hong Kong per piece for minimum orders of 500 units delivered 30 days after order confirmation.
"It has generated a lot of buyer interest," So says. "Our customers are mainly from Europe and the US, and include leading brands such as Volkswagen, Lexus, Disney and McDonald's."
Buyers looking for dashing designs should check out the MSM 2055C (CH1) model offered by Mn'D Ltd, which has been manufacturing quartz analogue, mechanical and automatic watches for the past five years.
The 10ATM analogue quartz watch utilises a Japanese movement and features a circular stainless steel case in silver artistically matched with a square white dial.
"This model will appeal strongly to all ages as the design is quite daring," manager Dick Chan believes, adding that Mn'D's in-house design team is supervised by Major Tze, winner of the Hong Kong Watch & Clock Design Competition in 1989, 1990 and 1991.
Mn'D has its own Mn'D brand and accepts minimum orders of 500 pieces delivered 60 days after order confirmation, mainly to Germany, Sweden, Italy and Spain.
Buyers seeking ultra-fashionable watches would do well to consider the IP black 10ATM analogue quartz model SB-1009-C1B offered by Matime Mfrs Ltd.
The striking three-dial chronograph is manufactured at a 2,000-square-metre, 200-worker factory in Dongguan on the mainland that produces more than 50,000 watches per month. "It's a very fashionable item," explains marketing manager Esther Chan.
Model SB-1009-C1B is "selling well" at US$34 FOB Hong Kong per piece for minimum orders of 300 units delivered 60 days after order confirmation, mainly to Europe.
Chan says the two-year-old company impresses clients with its high-quality products. "We impose very stringent quality control on the entire production process," Chan claims. "Equally important, we are flexible and accept ODM, OEM and private label orders."
Fellow OEM and ODM manufacturer Star Union Watch Industrial Co Ltd is gearing up for new business, buoyed by its success as a licensee and manufacturer of well-known characters such as Snoopy and Astro Boy. "Just tell me your ideas and we will have the design done," insists managing director Man Chi Lai.
One of the two-year-old company's best-selling items is the 5ATM 0078 chronograph series, which utilises stainless steel, brass and ceramics from the mainland.
Crafted at Star Union's 80-worker mainland plant, they are available at prices ranging from US$17-28 FOB Hong Kong per piece for 500-unit minimum orders delivered 45-60 days after order confirmation. "We export worldwide," Man adds.
Preferring to concentrate on the European market, Trade Mix Co Ltd manufactures diving and world-time watches that are water resistant to10ATM.
Some 500 pieces of the 25-year-old company's eye-catching stainless steel diver's watch, model TMG 2249, are produced at Trade Mix's 1,500-square-metre, 160-worker factory in Shenzhen.
"We require minimum orders of 300 watches, delivered 60-75 days after order confirmation," explains senior marketing executive Chammy Yue.
Clearly, Hong Kong manufacturers are committed to flying high with strong, stylish diving watches that look as good above the water as they function beneath the waves.
WRITTEN BY RAYMOND LAI
Matime Mfrs Ltd
Crown Ind Bldg
106 How Ming St
Kwun Tung, Kowloon
Units 5-6, 9/F
Hung Tat Ind Bldg
43 Hung To Rd
Kwun Tong, Kowloon
Star Union Watch Industrial Co Ltd
Rms 308-9, 3/F
International Trade Centre
11-19 Sha Tsui Rd
Tsuen Wan, New Territories