8 Sept 2004
Detail Oriented(HKTDC Optical,2005)
BM Optical Parts Co Ltd
A leading player in the optical parts trade for more than 14 years, BM Optical Parts Co Ltd, has evolved from a basic metal parts supplier into a professional trading house providing optical accessories and manufacturing amenities.
"We started making very standard hinges, and then exclusive items. For the moment, we are doing a lot of tailor-made products for many of our customers," says director of sales Dicky Ma. "Our research and development team not only takes into account our customers' drawings, but goes further to design a wide array of appealing models to satisfy market needs."
To enhance value, in 1997 BM Optical extended its business reach to become the Hong Kong and Chinese mainland representative for a chain of overseas and Italian optical parts suppliers. "As the sole distributing agent for those faithful suppliers, we are able to provide eyewear manufacturers here with better quality services and technical support, saving them extra costs like overseas taxes," Ma explains.
Meanwhile, Hong Kong and the Chinese mainland account for nearly 80% of the company's sales. At the same time, business in overseas markets like Australia and Italy is starting to take off. "In the future, we will focus on two directions: on the one hand, we intend to expand our share in overseas markets. On the other hand, we will concentrate on the high-end spectacles market on the mainland," Ma says.
With high hopes for Europe, the US and Australia, the optical parts manufacturer took part in the MIDO fair in May to increase its exposure in overseas markets. "The event was an ideal opportunity to boost sales and for optical companies to view top-quality products presently being produced," notes Ma.
For the mainland market, the company has set up a distribution centre in Guangdong Province to further enhance its customer services there. Meanwhile, a new 3,000-square-metre production plant, also in Guangdong Province, has an improved layout and is equipped with the industrial engineering necessary to boost production efficiency. New machines have been installed, for example, to meet increasing demand for nose pads.
The company is dedicated to supplying the best quality products. "In addition to high-grade nickel silver profile bars sourced from Japan and Switzerland, the springs we use for our spring hinges come from a renowned Swiss manufacturer that also serves other well recognised European spring hinges makers," Ma says.
"We are now operating under the US-FDA's Good Manufacturing Practice standards and will continue to improve our quality to match our European suppliers," he adds.
To give its customers greater flexibility, BM Optical strategically maintains a reasonable inventory level in most models, ensuring that orders can generally be delivered immediately, making customers feel as if it is their own parts manufactory.
WRITTEN BY VANAPA ONGVISES
BM Optical Parts Co Ltd