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Creativity Counts(HKTDC Enterprise, Vol 04,2007)




Large, coloured stones may have set the trend at Vicenzaoro Winter 2007, but it was an elegant Hong Kong-designed choker that reminded visitors of the everlasting importance of creativity.

The choker featuring pink cabochon stones and flowers as decorative elements produced by Goldiaq Creation turned countless heads at one of Europe's top winter jewellery exhibitions in Vicenza, Italy.

Goldiaq marketing executive Cherie Chow explained that the company's new pieces combine sapphires, coloured gems and diamonds. "The newest rings are big, the earrings are long and the recurring motifs are flowers and butterflies," she noted. "The collections are for wholesalers while manufacturers are provided with stones, and prices range from US$500-2,000."

Hong Kong-based Classic Jewelry Co also presented several precious stones, diamonds and small details in precious metals and different colours.

The top-of-the-range item was a necklace made of floral patterns in white gold that cost US$8,000 wholesale, while prices generally ranged from US$300-5,000, with the average ring costing US$500.

Fellow Hong Kong firm Dew Carat focuses on the US market and saw great demand for 14K and 18K white and yellow gold jewellery in the US$12-3,000 price range.

All three companies displayed the classic blend of creative design, fine stones and classic craftsmanship that has long characterised the Hong Kong industry.

This successful tradition will undoubtedly continue in future following the 8th Hong Kong Jewellery Design Competition, which yet again reaffirmed that the local industry is in safe hands when it comes to creative talent.

The tremendous creativity of local designers came to the fore in the contest, which was organised by the Hong Kong Trade Development Council in association with the Hong Kong Jewellers' & Goldsmiths' Association, the Hong Kong Jewellery & Jade Manufacturers Association, the Hong Kong Jewelry Manufacturers' Association and the Diamond Federation of Hong Kong, China.

Some 91 contestants participated in the Open Group competition, which had a "Sparklers in Vogue" theme, while the Student Group attracted 171 high-quality entries in four categories.

The winning creations showcased at the Hong Kong International Jewellery Show in March confirm that Hong Kong will continue to flourish and undoubtedly improve upon on its acknowledged position as the world's fourth-largest exporter of precious jewellery.


Showy, glamorous style in every conceivable form was on display at Vicenzaoro, which featured 1,606 exhibitors and attracted 23,000 buyers from 110 countries. Many pieces popular with buyers were set on brooches, earrings and vintage rings reminiscent of those of the 1960s, often with "tremblant" elements.

Gold brightened by gems or coloured enamels and lit by set brilliants was very much in demand, while forms and decorative patterns for the coming summer season featured elaborate flowers.

Polished silver and gold will be very fashionable, together with long chains with red links, many with different patterns, which hang around the neck and wrists in many twists.

Precious metal in different colours ranging all the way from bronze and dark grey to "ancient" gold was used frequently by local and international designers.

New products saw elements appear in coloured resin inserted in polished chains, while one new trend will see consumers compose and transport jewels to settings according to personal taste and clothes.

"Do it yourself" appeared to be the key phrase of the new collections, reminiscent of the fashion of the 1970s and 1980s with silicon, coloured lace, leather, organza and rubber for the neck and wrists.