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Branding time(HKTDC Watch & Clock, Vol 04,2003)

Vol 4, 2003




HK Enterprise Internet

Hong Kong Watch & Clock Fair Overview

Branding time

 

Branding time

Hong Kong Watch & Clock Fair 2003

Fair Dates: September 3 - 7, 2003 (Wednesday - Sunday)
Venue: Halls 1, 2, 5 & Grand Hall
Hong Kong Convention & Exhibition Centre
Expo Drive, Wanchai, Hong Kong
Gross Exhibition Space: 30,502 sqm
Opening Hours: September 3 (Wed) 10:30 am - 6:00 pm 10:00 am - 5:30 pm*
September 4 - 6 (Thur - Sat) 9:30 am - 6:00 pm 9:00 am - 5:30 pm*
September 7 (Sun) 9:30 am - 5:00 pm 9:00 am - 4:30 pm*
*Buyer Registration Hours
Admission Fee: Free
Admission :

Trade Only. Visitors under 18 will not be admitted

Organisers: Hong Kong Trade Development Council
Hong Kong Watch Manufacturers' Association Ltd
The Federation of Hong Kong Watch Trades and Industries Ltd
Major Exhibits: Hall 1 Complete Watches & Clocks
Hall 2 Clocks; International Pavilions & Exhibitors
Hall 5 Complete Watches & Clocks; Packaging, Trade Services & Publications
Atrium 2 Brand Name Gallery
Grand Hall Parts & Components; Machinery

Brand names have taken centre stage at this year's Hong Kong Watch & Clock Fair. The Brand Name Gallery brings to the fore the decades of manufacturing, design, engineering and marketing experience that have enabled Hong Kong companies to create a major niche for themselves in the growing market for original and licensed brands.

Long renowned for their excellent production, fast delivery and competitive pricing, Hong Kong watch manufacturers have increasingly moved into the lucrative brand market to boost sales and counter growing competition among OEM manufacturers.

Asia's biggest and best watch and clock industry event dramatically illustrates just how far these companies have come with some 40 of Hong Kong's finest fashion labels, original and licensed brands on display at the ever-popular Brand Name Gallery.

Back by popular demand for the fourth consecutive year, the Brand Name Gallery showcases a 34% increase in top brand exhibitors this year.

"The enthusiastic response we have had to the Brand Name Gallery, both from exhibitors and buyers, shows how important this business has become to the future of the Hong Kong industry," says Anne Chick, Senior Exhibitions Manager at the Hong Kong Trade Development Council.

"Interestingly, all exhibitors and buyers surveyed at the 2002 Hong Kong Watch & Clock Fair felt that the industry's highest growth potential was in fashion labels and mid-range branded watches - ideas that are at the very heart of Hong Kong's industry strategy."

Hong Kong company Sweda Ltd already has an established position in the world market with its o.d.m. brand.

"With more than 20 years' experience in the watch business, we were confident that we had capable designers, engineers, production facilities and marketing to make the brand a success," says senior marketing manager Martin Ko.

"We see brand development as a long-term investment. It reflects not only unique styles and recognised quality, but also the devotion to making continued innovations in advanced design and technological breakthroughs."

Brands are equally important in reflecting a certain lifestyle as well as projecting key attributes such as quality and innovation. Hong Kong company 1 Plus 1 Timepiece Ltd, for example, creates Amundsen brand timepieces for professionals and executives who want aesthetics and functionality combined in timepieces that reflect the sports and leisure lifestyle.

The same determination to meet market demand has also seen Hong Kong become a top choice for overseas licensors. As Asia's leading commercial centre, with the unbeatable advantage of the region's best intellectual property rights, many famous foreign licensors in the entertainment, brands, fashion and sports sectors have already entrusted exclusive rights to Hong Kong licensing agents.

Licence agreements give companies the right to manufacture and distribute popular brand name watches in a specific region and are a logical step for Hong Kong companies, which offer licensors proven track records in quality and reliability. And with Asian licensing activities forecast to grow and grow, this sector looks set to further expand Hong Kong's premier reputation for watches and clocks.

Brand names aside, the 2003 Hong Kong Watch & Clock Fair continues its proud tradition of offering something for everyone. More than 650 exhibitors offer a wide range of products and services including mechanical, LCD, quartz analogue and digital analogue watches, quartz clocks, electronic and electrical clocks, parts and components, production machinery, packaging and industry publications.

The fair also provides an excellent information exchange and networking forum with unrivalled business matching sessions that enable fashion label representatives to meet manufacturers and discuss opportunities to develop branded watch lines.

In addition, industry leaders will share the latest market intelligence with participants at the Asian Watch Industry Conference that provides an exclusive insight into the entire regional industry.

The popular Hong Kong Watch & Clock Design Competition, which runs alongside the fair, presents a unique opportunity to view the creative talents of established local designers and up-and-coming students.

Daily mini watch parades also add glamour and glitz to the industry's top event of the year, accurately reflecting Hong Kong's pre-eminent position as the world's leading watch and clock production centre.

WRITTEN BY SANDRA JENNER

 

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