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Bold Displays(HKTDC Jewellery, Vol 01,2002)

Vol.1 2002



Product Features

Bold Displays
Ruby Jewellery

Glittering Wrists
Bangles & Bracelets

Bedazzled
Diamond Rings & Earrings


Bold Displays

Ruby Jewellery

Denis Hazell Int'l Ltd creates a floral-motif bracelet in 950 platinum with earrings in 18K white gold, all featuring prong-set Burmese rubies and diamonds.

BY no means are rubies for shy individuals. These blood-red gemstones invariably attract attention, perhaps because the colours are so vital. Jewellery suppliers based in Hong Kong use this precious gem to create stylish items any ruby aficionado can appreciate.

For Hong Kong Universal Jewellery Ltd, versatility is essential. "We can do classic, contemporary, modern, retro and antique styles," says manager Kevin Lee.

Established in 1949, the company offers an equally wide price range, at US$250-200,000 FOB Hong Kong per piece, for ruby and diamond jewellery in 950 platinum or 18K white gold. Another option is 14K gold.

Lee splits the products into two lines: a commercial range with fashion-oriented styles at below US$1,000 FOB Hong Kong per piece and a higher-priced prestige line. The more saleable commercial line is mostly cast jewellery while the prestige pieces are handmade and more elaborate.

All production takes place in Hong Kong, where the company's 80 workers create about 600 pieces monthly for export to the Middle East, Japan and the US.

"We use quality Thai rubies and recently put more emphasis on simpler designs," Lee says. Minimum orders are negotiable. Shipments depart four weeks after order confirmation.

Denis Hazell Int'l Ltd strives for classic good looks. Each month its craftsmen in Hong Kong turn out about 200 pieces of meticulously handmade ruby jewellery, accounting for 10% of the company's production.

Set with Burmese rubies complemented by diamonds, these 950 platinum or 18K white gold items cost US$2,000-120,000 FOB Hong Kong per piece. They are exported to the US, Europe, the Middle East and elsewhere.

Round or oval rubies, from 10 points to two carats in size, typically grace bracelets, earrings, necklaces, brooches and rings. "We concentrate on higher-end jewellery," says director Alain Wong.

Upon request, pieces in 14K gold are available. Earring and necklace sets, priced at US$2,000-25,000 FOB Hong Kong, are the best sellers.

A line of ruby and diamond earrings and rings featuring 6-20 point stones in simpler settings and selling at about US$1,000 per set is popular among young consumers. "The designs are more contemporary and more European," says Wong.

Plans call for a new line of brooches and some experimentation with abstract designs. The 48-year-old company enforces no minimum order and ships two weeks after order confirmation.

Ruby jewellery from Polaris Jewellery Mfr Ltd is mainly for daytime wear. "We focus on the market among consumers aged 15-40 years," says product development manager Don Wong.

Twenty-two-year-old Polaris Jewellery mixes classic designs with innovative styles at US$300-1,000 FOB Hong Kong per piece. Its ruby, pink sapphire and diamond ring-and-earring sets at below US$900 are popular.

Set in 14K or 18K white or yellow gold, the cast jewellery has 5-10 point Thai rubies in round and square cuts, along with 1-3 point diamonds. Five hundred workers at the company's factory in Panyu on the Chinese mainland produce 20,000 pieces of 8-18K gold jewellery monthly for export to main markets like the US and Europe. Ruby jewellery accounts for about 5% of this. Minimum order is usually three pieces per item for shipment 2-3 weeks after order confirmation.

Legend Jewelry Co Ltd aims its US$50-500 FOB Hong Kong ruby creations at a young market. "In the past few years, price points have become a big thing. Previously, our price range was US$200-500. Now we cover prices from US$50 up. For that price, we might make a pendant with a single diamond and an 8-10 point ruby," says marketing manager Kwok Wong.

Ten-year-old Legend Jewelry's fashion-oriented designs often feature channel-set Burmese ruby and diamond combinations in 10K, 14K or 18K white, yellow or two-tone gold mountings. The company's 1,000 workers in Kunming on the Chinese mainland produce 3,500-4,000 pieces of ruby jewellery monthly. That is about 10% of total output.

The company plans a series of ruby-and-diamond pendants, each priced below US$100 FOB Hong Kong, for people aged 18-25 years. "We see a lot of potential in younger-looking designs for this group," Wong remarks.

Legend Jewelry accepts OEM and private-label orders, exporting mainly to the US, but also to Asia and Europe. No minimum order applies. Shipment is 2-4 weeks after order confirmation.

WRITTEN BY ANDREA PAWLYNA

Contact Details

Chow Tai Fook Jewellery Co Ltd
31/F, New World Tower
16-18 Queen's Rd Central
Hong Kong
Tel: 852-2526-8649
Fax: 852-2526-9178
E-mail: enquiry@chowtaifook.com

Denis Hazell Int'l Ltd
Rm 304, Fu Hang Ind Bldg
1 Hok Yuen St East, Hung Hom
Kowloon, Hong Kong
Tel: 852-2362-0789
Fax: 852-2362-2766
E-mail: dehazel@netvigator.com

Hong Kong Universal Jewellery Ltd
4/F, Lyndhurst Bldg
25-41 Lyndhurst Terrace
Cental, Hong Kong
Tel: 852-2541-3004
Fax: 852-2541-5026
E-mail: hkujltd@netvigator.com

Legend Jewelry Co Ltd
Unit M, Phase 3, Kaiser Estate
11 Huk Yuen St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2330-2362
Fax: 852-2365-4493
E-mail: legend@legendhk.com

Polaris Jewellery Mfr Ltd
3/F, Units 23-24, Blk B
Focal Ind Centre
21 Man Lok St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2363-8360
Fax: 852-2363-2770
E-mail: info@polarisjew.com

Universal Jewellery Design Center Ltd
G/F, Unit 2, Blk A, Focal Ind Centre
21 Man Lok St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2334-3331
Fax: 852-2764-1581
E-mail: ujdc@ujdc.com


Glittering Wrists

Bangles & Bracelets

Artistic Jewellery Ltd's 18K white gold bracelets are all set with diamonds, while one style (left) features marquise-cut sapphires and diamond flowers.

WHILE some jewellery attracts attention with large, imposing centre stones, bracelets have a different appeal. They swing and sway or hug wrists like added layers of skin. Above all, they accentuate rather than dominate. Invariably, Hong Kong-based jewellery manufacturers strive to cater to the newest trends by supplying the best looks.

Bangles and bracelets in contemporary and antique designs are the styles for which Artistic Jewellery Ltd is best known. "This year, there is more demand for colour. Previously, it was just diamonds," says marketing manager Stanley Chiu.

Established in 1976, Artistic Jewellery manufactures 3,000 pieces of 14K and 18K gold and platinum 950 gemset jewellery each month at its factories in Hong Kong and on the Chinese mainland.

"We have 300 people on the Chinese mainland who make lower-end pieces, and about 30 in Hong Kong concentrating on the high-end," says Chiu.

Sales of bracelets and bangles, which account for nearly one-third of production, have shot up 25% during the past year. They are exported to the US, Europe and Asia.

"People like bracelets because they are easily seen on wrists," Chiu says, noting that medium-sized bracelets for day or evening use are the most popular.

A private-label supplier, Artistic Jewellery specializes in pieces set with diamonds and precious stones. Its bracelets each cost HK$1,500-40,000 (US$200-5,100) FOB Hong Kong. Upon request, semiprecious gemstones such as green garnets or blue topaz can be substituted for precious stones. Minimum order is 10 pieces for shipment 2-4 weeks after order confirmation.

Diamond specialist Noble Jewelry Ltd dazzles with its selection of HK$2,000-100,000 (US$250-13,000) FOB Hong Kong per piece modern bracelets in 18K white gold and platinum 900.

"We are known for diamonds, but customers can ask us to use such precious or semiprecious stones as sapphires, rubies or topaz," says sales and marketing supervisor Annie Law.

"With the economic conditions now, people prefer not to spend too much. They want more delicate bracelets with fewer diamonds."

The company's 500-worker factory in Panyu on the Chinese mainland produces more than 1,500 pieces per month for export to the US, the Middle East, Japan and Europe. Bracelets represent 10% of production.

Also a private-label supplier, Noble Jewelry maintains a team of 20 designers and an inventory of more than 100 bracelet designs. "We are thinking about introducing our own brand in 2002," reveals Law.

Shipments follow order confirmation by 2-3 weeks, and no minimum order applies.

Splendid Jewelry Mfr Ltd's bracelet sales rose during the past year as consumers looked to such jewellery pieces as ideal presents.

"Bracelets make good gifts because the standard length fits most wrists. Even when a bracelet needs to be re-sized, any remaining parts can be converted into a pendant or earrings," says sales representative Emilie Quek.

Bracelets account for 20-25% of the 14K and 18K gold gemset jewellery produced each month at the five-year-old company's factory in Guangdong Province on the Chinese mainland. The usual price range is US$100-300 FOB Hong Kong per piece.

For cost reasons, consumers in the US, the company's major market, want thinner bracelets with smaller stones. "We can adjust the grade of diamonds or gemstones to suit a customer's desired price," Quek adds.

Besides diamonds, the bracelets can be set with any of the following: rubies, sapphires, emeralds, red garnets, amethyst, blue topaz, peridot or citrine.

As an OEM and private-label manufacturer, Splendid Jewellery produces both casual and dressy styles from its inventory of several hundred designs. "We do carry modern designs, but we really have a mixed bag of styles," Quek says.

No minimum order is necessary. Shipment is after 4-6 weeks.

Bangles studded with diamonds and coloured gemstones are the fashion at Elegance Jewellery Int'l Ltd. "We aim for a simple, rich look. We can use rubies, sapphires, emeralds or blue topaz, depending on a customer's request," says designer Jackson Fung.

Elegance Jewellery creates 10K, 14K and 18K gold jewellery and platinum 900 jewellery set with diamonds and precious or semiprecious gemstones. The main markets are Japan, Europe and the US.

Channel- or bezel-set gemstones are popular, especially when contrasted against a glittering background of pav?diamonds. This private-label manufacturer has more than 100 bracelet/bangle designs for products priced at HK$6,000-15,000 (US$770-2,000) FOB Hong Kong.

The company's 300 workers in Shunde on the Chinese mainland produce more than 1,000 pieces of cast jewellery each month. Bangles and bracelets account for about 20%.

Supervisor Denise Chan says the minimum order is three pieces for shipment 3-4 weeks after order confirmation.

WRITTEN BY ANDREA PAWLYNA

Contact Details

Artistic Jewellery Ltd
8/F, Flat B-1, Summit Bldg
30 Man Yue St
Kowloon, Hong Kong
Tel: 852-2363-4338
Fax: 852-2764-1109
E-mail: artisticjew@aol.com

Elegance Jewellery Int'l Ltd
Rm 12A1, China Insurance Bldg
48 Cameron Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2311-0511
Fax: 852-2311-0078
E-mail: ejdmi@hongkong.com

Good Way Jewellery Mfy Ltd
11/F, Unit 23, Blk B
Focal Ind Centre
21 Man Lok St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2365-7107
Fax: 852-2764-2214
E-mail: goodway@goodwayjm1.com.hk

Noble Jewelry Ltd
4/F, Grand Centre
8 Humphreys Ave, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2722-1132
Fax: 852-2369-1023
E-mail: amychan@noble.com.hk

Splendid Jewelry Mfr Ltd
Unit 1406, Hang Seng TST Bldg
18 Carnarvon Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2721-2108
Fax: 852-2722-6556
E-mail: slampand@netvigator.com

Trump Gold Korn Jewelry Co Ltd
Unit 605, Tower 1, Harbour Centre
1 Hok Cheung St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2334-6869
Fax: 852-2356-8178
E-mail: tgk@netvigator.com



Bedazzled

Diamond Rings & Earrings

These rings and earrings with multiple small round diamonds set in streams of yellow 18K gold, from Jace Group Ltd, create a big look.

THE fact remains that diamonds are a girl's best friend. With competitive market conditions ensuring reasonable prices, factors like service, quality and design figure prominently in the business plans of Hong Kong-based diamond-jewellery manufacturers.

Front Top Jewelry Mfr Ltd managing director Danny Chau admits that competition is tough, but he sees this as an opportunity to show customers how hard his company can work for them.

"In this difficult economic period, we need to improve our customer service. We need to show customers that we work with them and build relationships to help both sides increase sales," he says.

Established in 1993, Front Top produces up to 6,000 items of 14K and 18K gold jewellery each month. The unit prices are US$50-20,000 FOB Hong Kong.

Ring and earring sets priced at US$200-500 FOB Hong Kong are best sellers, Chau says. White gold accounts for 80% of this production, although yellow gold is slowly rebounding in the US market. More than 70% of Front Top's exports go to the US.

Fancy-coloured "champagne" and black diamond jewellery is especially popular using multiple diamonds, each sized from 1-5 points. Design inspiration comes from market trends and Front Top's team of designers.

"We like European clothing designs so we check what is in fashion and which colours are popular. Then we sit down and design jewellery that will complement the clothes," says Chau.

Front Top has two factories employing 300 workers in Guangdong Province on the Chinese mainland. Minimum orders are often negotiable, with shipments after about two weeks.

Wing Fung Jewellery Mfg Ltd is celebrating 20 years in the jewellery business, experience that sets it apart from competitors, says executive manager Amy Lo.

"We have substantial experience as a jewellery manufacturer and our designs and quality are excellent. Our workmanship, especially polishing, is superior. You see all this immediately when comparing our products to others," says Lo.

Wing Fung specializes in medium-to-high-range jewellery, making quality important. Rings and necklaces in 18K white gold set with diamonds and priced at US$200-600 FOB Hong Kong are best sellers, although the company does produce items costing up to US$12,000.

With up to 70% of Wing Fung's exports bound for the US, Lo and her colleagues carefully assess how best to maintain business volume.

"We are working hard on designs to maintain our existing customers," says Lo. Diversification is also important, and Wing Fung increasingly explores European markets.

"In April we will attend the Basel Fair for the third time. We hope to meet new customers and gain market information on what they need," says Lo. She anticipates European demand for simpler designs and more use of coloured stones.

Wing Fung creates all its jewellery in Hong Kong. There is no minimum order and shipment is within four weeks.

When Jace Group Ltd began in 1998, general manager Andrew Lau had an ambitious goal - to become a leading mass manufacturer in the jewellery industry.

"We wanted to send a message that inexpensive can be good, that lower-end jewellery can be high-quality," Lau says.

Jace makes gold, silver and gold-plated jewellery priced at US$20-500 FOB Hong Kong, but specializes in pieces priced at up to US$50. Diamond jewellery in this range uses small 1-2 point stones of lower clarity and very slightly yellow colours. The company has more than 400 models and produces 50,000 pieces monthly at its factory in Panyu on the Chinese mainland.

Customers from Europe buy 90% of Jace's exports, and Lau sees a marked return of demand for yellow gold there.

"We look for long-term relationships with customers so we can concentrate on their needs. We view each customer as an individual. While other companies try to sell what they have in stock, we try to sell customers what they need," he says.

Usually Jace asks customers to order 12 pieces per model, but can be flexible. Shipment is within four weeks.

Gold Field Co began in 1992 and makes a wide range of jewellery costing US$70-3,500 FOB Hong Kong. Best-selling diamond rings reach up to US$700, says assistant manager Gordon Li, who anticipates more demand for higher-end products this year.

"We will try to supply more expensive jewellery, priced at up to US$30,000," he says.

Gold Field sells many diamond watches priced up to US$16,000, Li says. Various other products, including cuff-links, are also popular.

Recognizing the importance of quality, Gold Field strives to work with better-quality diamonds while holding costs down.

"We are happy to use better quality and make less profit if the customer comes back to us to reorder," says Li.

The company's factory in Shenzhen on the Chinese mainland has 150 workers producing 5,000 pieces monthly. There is no minimum order and shipments depart within 10 working days.

WRITTEN BY JOHNNY EDISON

Contact Details

Front Top Jewelry Mfr Ltd
5/F, Units 1-2, Guardforce Centre
3 Hok Yuen St East, Hung Hom
Kowloon, Hong Kong
Tel: 852-2367-9001
Fax: 852-2367-9048
E-mail: fronttop@netvigator.com

Gold Field Co
7/F, Unit 716, Blk A
Focal Ind Centre
21 Man Lok St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2356-9808
Fax: 852-2773-1326
E-mail: gfc@goldfieldco.com.hk

Jace Group Ltd
10/F, Suites 1004-5, Tower 2
China Hong Kong City
33 Canton Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2736-2288
Fax: 852-2736-1111
E-mail: jamesching@ctimail.com

Waddy Jewellery Co Ltd
Rm 2004, Tower 2, Harbour Centre
8 Hok Cheung St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2766-0183
Fax: 852-2334-4954
E-mail: waddyjew@pacific.net.hk

Wing Fung Jewellery Mfg Ltd
3/F, Unit 13, Tower A
Focal Ind Centre
21 Man Lok St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2311-7823
Fax: 852-2366-9697
E-mail: wflo@netvigator.com

Zola Image Int'l Ltd
9/F, Unit 9, Pacific Trade Centre
2 Kai Hing Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2331-9229
Fax: 852-2331-3196
E-mail: emile@zolaimage.com

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