28 April 2017
A Shining Outlook for 2017: The HKTDC Hong Kong International Jewellery Show Survey
- Chart: Overall Sales Expectations for the Year
- Chart: Buyers Sourcing Plans in 2017
- Chart: Expected Change in Price and Costs for the Year
- Chart: Buyers Views of the Market Prospects in the Next Two Years
- Chart: Major Business Challenges in 2017
- Table: Respondents Evaluation of the Potential of Major Market Segments in 2017
- Table: Buyers Evaluation of the Potential of Retail Price Range in 2017
- Chart: Currently Engage in E-tailing Business
- Chart: Intention to Start E-tailing in the Near Future
- Chart: Product Types Sold or Expected to be Sold Through E-tailing
- Table: Buyers Evaluation of Hong Kong Jewellery Suppliers
A poll of 1,342 buyers and exhibitors at the Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem and Pearl Show indicates a more positive outlook for 2017. Buyers’ sourcing plans this year indicate an expansion in terms of budget, unit price and quantity.
Compared with last year, international buyers have gained confidence across all major markets. They see India and the Chinese mainland as the most promising markets for 2017 while developed markets are likely to underperform. In general, respondents regard the fluctuations of the global economy as their biggest challenge this year.
As far as market segment is concerned, trendy fashion jewellery has the biggest potential this year, followed by jewellery for weddings and special occasions, and precious jewellery. As for the retail-price range, buyers indicate that the mid-market (US$100-500 for a piece) is going to offer the biggest potential.
The trend of jewellers selling online continues. While diamond jewellery is the most popular category online, more lower-value items such as silver jewellery, karat-gold jewellery and pearl jewellery are being sold, or expected to be sold, online compared with last year.
Overall, buyers remain highly satisfied with jewellery suppliers in Hong Kong, and are especially satisfied with the quality, design and technology found in the city.
Better Outlook for 2017
Jewellery traders report a positive outlook for 2017. This year, 90% of buyers and 75% of exhibitors expect their overall sales to increase or maintain the same level as last year, compared with 68% and 51%, respectively, in the 2016 survey.
In line with this positive sentiment, buyers’ sourcing plans this year indicate an expansion in general – a net 23% (29% minus 6%) of surveyed buyers are prepared for a bigger budget this year; a net 20% (24% minus 4%) expect an increase in the unit price of each piece; and a net 11% (18% minus 7%) plan to source more in terms of quantity.
The upward pressure on exhibitors’ production or sourcing costs persists, with a net of 33% (39% minus 6%) of respondents expecting an increase for 2017, albeit down from 44% (50% minus 6%) in the 2016 survey. While exhibitors’ FOB (free on board) prices should freeze, buyers’ sourcing costs are likely to be higher, with 36% expecting an increase and 4% anticipating a decrease – the margin of 32% is quite a big leap from last year’s 6% (22% minus 16%). On the other hand, the retail price of jewellery should reverse the downward trend in 2017, with a net of 22% (28% minus 6%) predicting a rise versus a net of 9% (23% minus 14%) anticipating a fall in the 2016 survey.
As part of the survey, buyers were asked to give their views on the prospects for the market on a scale of one to five, with one indicating that the market will be “very unpromising” for the next two years, and five indicating “very promising”. This year, the emerging markets – India (3.81), Chinese mainland (3.75), and Central and Eastern Europe (excluding Russia) (3.73) are rated as the most promising. Developed markets – North America, Japan, Western Europe, and Australia and Pacific, however, are all ranked at the bottom among major markets. Yet, compared with last year, buyers have gained confidence across all major markets, with the respective ratings increased from 3.03-3.35 in the 2016 survey to 3.61-3.81 in the 2017 survey.
As to business challenges, about half of respondents (49%) report that fluctuations of the global economy is their biggest challenge in 2017, followed by the uncertainties related to prices and costs – price fluctuations of raw materials (41%) and fluctuating exchange rates (29%).
Trendy Fashion Jewellery to Offer the Biggest Potential in 2017
Respondents were asked to evaluate the potential of major market segments on a scale of one to five, with one indicating that the segment has the “least potential” and five indicating the “greatest potential”. With a rating of 3.89, respondents believe trendy fashion jewellery is going to offer the biggest potential, followed by jewellery for weddings and special occasions (3.64) and precious jewellery (3.62).
Similarly, buyers were asked to evaluate the potential regarding the retail price range of the jewellery items on a scale of one to five, with one indicating the “least potential” and five indicating the “greatest potential”. Overall, buyers indicate that the mid-market is going to offer the biggest potential – buyers gave the highest rating of 3.54 for US$101-500, followed by 3.51 for US$501-1,000.
Diamond Jewellery: Popular Category Online
Selling through e-tailing is a growing trend, although it appears to be less common for jewellery items than in other sectors. In the 2017 survey, 22% of respondents are reported to be e-tailers, up from 18% last year. For those who have not engaged in e-tailing business, 9% say they will offer e-tailing in the near future, the same percentage as last year.
Among those who either engage in, or are going to engage in, e-tailing, the majority say they sell, or will sell, diamond jewellery (40%) through this platform, up from 35% last year. This is followed by gemset jewellery (30%) and silver jewellery (17%). Compared with last year, categories of lower-value items seem to be more popular online, as observed by an apparent increase in their percentage shares – silver jewellery (up from 12% to 17%); karat-gold jewellery (up from 9% to 16%) and pearl jewellery (up from 7% to 13%).
Quality, Design and Technology Highly Rated
Buyers are generally satisfied with jewellery suppliers from Hong Kong. On a scale of one to five, buyers gave ratings of 3.67 to 3.95 across seven performance indicators in the 2017 survey, well above the neutral point of 3, but slightly down from the range of 3.77-4.02 in the 2016 survey. They are more satisfied with Hong Kong jewellery suppliers’ quality (3.95), and design and technology (3.86).
Profile of Respondents
- 490 exhibitors – 39% from Hong Kong, 34% based in Asia (excluding Hong Kong), and 27% from the rest of the world
- 852 buyers – major markets in Asia (78%), Western Europe (13%), and North America (12%)
The Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem and Pearl Show took place from 28 February-6 March 2017 at the Hong Kong Convention and Exhibition Centre and the AsiaWorld-Expo, respectively.