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A Girl's Best Friend(HKTDC Jewellery, Vol 02,2001)

Vol.2 2001





Product Features

A Girl's Best Friend
Precious Stone Jewellery

Pure Magic
Gold Jewellery

A Classic Statement
Men's Jewellery

A Girl's Best Friend

Precious Stone Jewellery

Classic elegance is Ritone Jewelry Ltd's trademark, evident in this necklace, earring and ring set of platinum and 18K white gold, oval blue sapphires and round and baguette diamonds.

SPARKLING jewellery remains in demand despite a slowdown in the world economy. Consumers still want the most precious gemstones of all - diamonds - and yellow gold is returning to fashion, especially in Europe. Hong Kong manufacturers are responding with competitively priced new designs.

As part of the 23-year-old Heng Ngai Group, HN Jewelry (Asia) Ltd is well positioned to cater for customers' needs, according to director Eric Lo. The company manufactures all kinds of fine jewellery products priced at US$50-1,200 FOB Hong Kong.

Rings selling for US$200 are best sellers. Lo says that 80% of the recent orders are for items in yellow gold, showing its resurgence after years of dominance by white gold and platinum. Most of HN's business is with the US, which prompted the company to establish a sales office in Dallas, Texas, in 1995.

Despite a difficult economic situation, Lo stresses HN's ability to survive. "We have a new and totally vertically integrated low-cost factory in Panyu, Guangdong Province, on the Chinese mainland, which opened in November 2000. This, combined with good salesmen with strong connections and very experienced staff, means we are ready to serve our customers well," says Lo.

HN has no minimum order and shipment is within six weeks.

With a history of jewellery manufacturing dating back to 1977, Myer Jewelry Mfr Ltd is well established. Its core price range is US$20-5,000, but Myer makes more expensive items upon request, according to general sales manager Phoenix Chan.

Ring, pendant and earring sets in white gold with diamonds and priced at US$75-250 per set are the most popular items from Myer's collections. Chan notes a 20% increase in orders in yellow gold for the past two years, but white gold still accounts for 70% of orders.

"We are trying to provide more custom-made items now since we see our customers wanting more individual pieces. Nobody wants to stock the same products as their competitors so we see this as a trend," says Chan. Myer has developed a team of designers in its factory on the Chinese mainland to work closely with clients.

The factory in Shenzhen (just across the border from Hong Kong) employs more than 1,000 workers. Exports are equally split between the US, Europe and Asia, and Chan is confident that Myer can deal with a slowdown in demand.

"We are lucky to be very established and have loyal customers who return to us. Business will be tough for the next year, but we will attempt to consolidate our position and service our customers," she says.

There is no minimum order and shipment is within 45 days after order confirmation.

Established in 1997, Ritone Jewelry Ltd is another manufacturer that sees a rising demand for yellow-gold jewellery. Company spokesperson Nicole Yeung estimates that orders for yellow gold have increased by 10% in the past six months, especially from customers in Europe.

Ritone is expanding its customer base in Europe and Asia, targeting these markets with its new designs, especially models featuring coloured gemstones for the Japanese market. The US remains the company's major export market, absorbing more than half of its production.

Rings in platinum and 18K gold set with diamonds and priced at US$1,000 each FOB Hong Kong still dominate sales for Ritone, according to Yeung.

From its 600-worker factory in Panyu, Ritone manufactures 2,000 pieces per month, each priced at US$70-20,000 FOB Hong Kong. Shipment is within four weeks after order confirmation.

Deckwell Gold Ltd was founded in 1989. Each month, the company manufactures up to 3,000 pieces, each priced at US$200-8,000 FOB Hong Kong.

According to sales manager Glady Lau, Deckwell specializes in pieces featuring baguette and tapered baguette-cut diamonds. This accounts for up to 70% of production. Lau says baguette diamond items are especially popular with US customers who find it more economical to buy from Deckwell than to manufacture the items themselves.

Sales to the US have increased by 30% so far this year compared to 2000, according to Lau. She anticipates this trend continuing due to Deckwell's competitive prices. Best sellers are diamond-set platinum products such as necklaces with semi-mounts and pearl clasps priced at US$1,000-5,000 FOB Hong Kong.

Deckwell offers a highly competitive shipment time of 10 days after order confirmation and requires no minimum order.

Invisible setting is a complicated method of jewellery manufacturing often neglected by Hong Kong companies. But B K Jewellery has perfected the technique, which involves setting the gemstones directly next to each other with no visible supporting metal, according to marketing manager Celia Ho.

Established in 1992, B K manufactures jewellery priced from US$50-10,000 FOB Hong Kong, with the most popular items selling for US$300-1,000.

The company recently developed some new "two-in-one" designs, including a chunky cross pendant and earring combination in white gold set with more than five carats of diamonds and priced at US$3,675. Though these designs are not unique, Ho says they have been popular because customers find them interesting.

Canada and the US each account for 50% of B K's exports and the company has a sales office in Canada. The factory in Shunde, Guangdong Province, on the Chinese mainland, employs 250 workers.

There is no minimum order and shipment is within three weeks.

WRITTEN BY JOHNNY EDISON

Contact Details

B K Jewellery
Rm 1007A, Tung Ying Bldg
100 Nathan Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2529-0878
Fax: 852-2529-1495
E-mail: bkj@netvigator.com

Deckwell Gold Ltd
Units 730-732, Blk B
Focal Industrial Centre
21 Man Lok St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2334-1880
Fax: 852-2765-7545
E-mail: sales@deckwell.com

Goldiaq Creation Ltd
Rm 603, Grandmark
8A-10 Granville Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2356-7638
Fax: 852-2356-1738
E-mail: goldiaq@netvigator.com

HN Jewelry (Asia) Ltd
1/F, Heng Ngai Jewelry Centre
4 Hok Yuen St East, Hung Hom
Kowloon, Hong Kong
Tel: 852-2364-6221
Fax: 852-2764-2268
E-mail: hnj@hnjhk.com

Myer Jewelry Mfr Ltd
Flat C, G/F, Kaiser Estate
41 Man Yue St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2773-0773
Fax: 852-2773-1773
E-mail: info@myer.com.hk

Ritone Jewelry Ltd
Units 31-32, 1/F, Blk B
Focal Industrial Centre
21 Man Lok St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2363-3733
Fax: 852-2362-2226
E-mail: ritone@netvigator.com


Pure Magic

Gold Jewellery

Wing Fung Gold & Jewellery Wholesale Ltd's 24K four-piece jewellery set features clean, modern styling.

FADS may come and go but the allure of gold always seems to remain. Gold's almost magical grip on our psyche is well represented by the skilful renderings of master craftsmen at Hong Kong's jewellery manufacturers.

Nature provides much of the inspiration for Gold Classic Jewelry Ltd's pure 24K gold necklaces, bracelets, pendants and rings. "We use objects like flowers, fish, stars and the moon in our pieces," says marketing manager Elaine Chung.

Gold Classic sells its pure gold handmade jewellery primarily on the Chinese mainland. "We are targeting urban markets in places like Beijing and Shanghai, where tastes are more like Hong Kong. Our designs are modern-looking rather than traditional because we want to attract a younger market," Chung adds.

The company produces 50kg of 24K gold jewellery per month at its factory in Guilin, on the Chinese mainland, representing about 5-10% of its total jewellery output. It also makes gem-set karat gold, silver and platinum jewellery. Its pure gold jewellery prices are calculated on the basis of labour charge plus the price of the raw metal. "Our labour charges range from US$2 to US$10 per gram," says Chung. Prices for finished items start at US$50 per piece FOB Hong Kong for a pendant and go up to US$1,000 for a necklace.

The eight-year-old firm maintains an inventory of more than 5,000 designs of its own but will also make pieces to customer specifications. Minimum order is 100 pieces per style, with delivery 4-5 weeks after order confirmation.

Wing Fung Gold & Jewellery Wholesale Ltd exports 18K, 22K and 24K gold jewellery to markets on the Chinese mainland, the Middle East and Southeast Asia. "In addition to traditional yellow gold jewellery, we can plate the gold to look white or pink," says Man Lui, marketing manager at the company, which also produces gem-set karat gold and platinum jewellery.

Established in 1989, the company turns out 500kg of gold necklaces, bracelets, rings, bangles, pendants and earrings per month at its 1,000-worker factory in Shenzhen, on the Chinese mainland. "About 30% of our sales [bracelets and rings] are for men," Lui says.

Labour charges range from US$2 to US$10 per gram, with prices for finished goods from US$18 per piece FOB Hong Kong for a pendant to US$700 for a four-piece set of bracelet, ring, necklace and earrings.

"Our designs tend to be traditional, but we are also trying to introduce more modern designs," Lui adds. He expects the market for 24K gold jewellery to grow once China joins the World Trade Organization.

Wing Fung's minimum order value takes into account US$400 in labour charges. Shipment is 10 days after order confirmation.

At Joanda Coin Jewelry Mfr Ltd, the speciality is coin jewellery. The 14-year-old company makes pendants, rings and earrings using 22K to 24K gold coins such as Chinese Pandas, Canadian Maple Leafs and American Eagles, and framing them in mountings of 14K or 18K white or yellow gold, or platinum.

"We can add sapphires, rubies or diamonds if a customer wants. They are popular. We use 2-3 point diamonds and coloured stones up to 10 points. Before, we used more coloured stones but now the trend is back to diamonds," says director David Mak.

Coins used include 1/20th, 1/10th, one-half and one-quarter of an ounce, and one-ounce pieces. Prices for pendants start at US$100 per piece FOB Hong Kong for 1/10th of an ounce sizes and rise to US$2,500 for one-ounce gem-set pieces. Pendants account for 95% of the company's coin jewellery sales.

The US and Asia are Joanda Coin Jewelry's strongest markets for exports, with the 1/20th and 1/10th of an ounce pieces the best sellers. "They look daintier and they're more affordable," Mak says.

The coin jewellery is manufactured at the company's factories in Hong Kong and on the Chinese mainland. No minimum order applies; shipment is four weeks after order confirmation.

Stylish wedding rings from Goldengoods Arts Co Ltd in 14K and 18K tri-colour gold (white, yellow and rose) have a distinctive look that sets them apart from the usual gold bands. "The rings are cut very precisely by machine and the layers are melted together. The technique comes from Europe, but we believe we are the first in Asia doing it," says Philip Kwan, marketing manager at the company, which is best known for its full range of 18K gold jewellery set with CZ.

For more contemporary, fashion-oriented appeal, Goldengoods offers wedding rings that feature brightly coloured acrylics in innovative patterns. "We use liquid acrylic, which then hardens to look like a gemstone," Kwan says.

The company's wedding rings sell for US$60-150 per piece FOB Hong Kong, with Europe its biggest export market. Goldengoods' CZ models are popular in the Middle East, selling for US$5-6 per gram for the labour, plus the price of the gold.

Production is centred in Guangzhou, on the Chinese mainland, where 250 workers turn out 80-100kg of 14K and 18K jewellery per month. Minimum order value is US$10,000, with shipment 3-5 weeks after order confirmation.

WRITTEN BY ANDREA PAWLYNA

Contact Details

Gold Classic Jewelry Ltd
Unit 10K , Phase II
Kaiser Estate
51 Man Yue St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2364-8338
Fax: 852-2334-3374
E-mail: marketing@goldclassic.com.hk

Goldengoods Arts Co Ltd
Unit C, 12/F, Eldex Ind Bldg
21 Ma Tau Wai Rd, Hung Hom
Kowloon, Hong Kong
Tel: 852-2334-7328
Fax: 852-2334-1273
E-mail: goldengoods@goldengoods.com.hk

Joanda Coin Jewelry Mfr Ltd
6/F, Kin On Commercial Bldg
49-51 Jervois St
Hong Kong
Tel: 852-2815-3136
Fax: 852-2854-1548
E-mail: joanda44@netvigator.com

Lucky Good Jewellery Ltd
Unit B2, 1/F, Phase 1
Kaiser Estate
41 Man Yue St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2362-6341
Fax: 852-2765-8084
E-mail: luckgem@netvigator.com

Wing Fung Gold & Jewellery Wholesale Ltd
Rms 601-4, Hilder Centre
2 Sung Ping St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2320-1788
Fax: 852-2350-6586
E-mail: admin@wfgold.com


A Classic Statement

Men's Jewellery

These style-conscious 14K and 18K gold rings, cuff-links and tie-tacks set with opal doublets from Opal House Ltd are just right for the man about town.

MEN tend to prefer jewellery that's understated - the kind of accessory that makes a statement about the wearer's status and style without being too fussy or showy. And it goes without saying that the designs themselves must be manly. Hong Kong manufacturers keep this in mind when designing for this special market.

The colourful gemstone inlays of Designlink Jewellery (Mfg) Ltd's 14K and 18K gold rings and cuff-links are a perfect example. Gemstones such as opal, onyx, lapis lazuli, turquoise and diamonds are featured in strongly masculine geometric patterns.

"We prefer using yellow gold because it matches better with the stones," says Designlink manager Simon Auyeung. The 11-year-old firm began manufacturing men's jewellery several years ago.

With blue and purple becoming more fashionable colours in its main US market, Auyeung says the company plans to use more lapis and turquoise in the future. Exports also go to Japan, Australia and Europe.

Designlink's 60 workers at its 5,000-square-foot factory in Guangzhou, on the Chinese mainland, manufacture about 1,000 men's jewellery items per month. Ninety to 95% of the jewellery that the company makes overall is for women. "We find that the 5-10% in men's jewellery that we do has been stable," Auyeung says.

Men's rings are priced at US$100-300 per piece FOB Hong Kong, with cuff-links selling for US$200-500 per pair. Of the two, rings constitute 60% of sales and cuff-links 40%.

Minimum order is six pieces per style, and shipment is one month after order confirmation.

Decorative touches abound in Nelson Jewellery Arts Co Ltd's diamond-set, 18K white gold or 950 platinum rings and bracelets for men.

"Our company has specialized in diamonds for more than 20 years, while coloured stones make up a small portion of our men's jewellery business," says sales manager Stiff Chan.

"From our experience, customers find that coloured stone jewellery is a bit fancy for men. We still produce ruby and sapphire jewellery to meet the needs of certain customers who would like to have coloured stone pieces for special occasions."

Centre stones are typically 0.5-1.5 carat and framed with diamond trimmings. Prices for men's jewellery items run from US$800 to US$10,000 per piece FOB Hong Kong.

Men's jewellery accounts for 5% of the 10,000-30,000 jewellery items that Nelson Jewellery manufactures monthly at its factories in Hong Kong and Guangdong Province, on the Chinese mainland, but Chan says the market is growing. Europe and the US are the biggest markets for men's jewellery.

"Among younger buyers, the trend is toward less bulky pieces. We are in the process of designing lighter-looking items for this segment," Chan says.

No minimum order applies. Shipment after order confirmation takes one week to one month, depending on the order size and style.

The sophisticated elegance of Kwong's Art Jewellery Trading Co Ltd's men's jewellery is apparent from its 18K white gold rings, cuff-links and tie-clips set with pav diamonds. "We specialise in pav styles," says marketing assistant Christy Li.

This 18-year-old OEM/private label supplier turns out 750 pieces of men's jewellery per month from its factory in Panyu, on the Chinese mainland. This represents 5-10% of its total jewellery production.

"We have about 40 men's styles of our own, mostly business-wear models. We prefer a simple, classic style that's not too decorative," Li says.

Along with diamonds, the company sometimes incorporates sapphires into its men's items. "But we can use any stone that the customer requests," Li adds.

Prices range from US$200 to US$500 per piece FOB Hong Kong for rings, US$200-300 for cuff-links and US$300-500 for tie-clips.

Minimum order of six pieces per style applies, with shipment four weeks after order confirmation. The US and Singapore are the company's primary markets.

Classic, dressy designs are the hallmark of the men's rings, tie-tacks and pins from Concord Jumbo Enterprises Ltd. The four-year-old company produces about 2,000-3,000 men's jewellery items per month at its factory in Panyu, on the Chinese mainland. Men's jewellery accounts for one-third of the company's total sales. Ninety per cent of its men's items are rings.

A variety of designs in 14K and 18K white and yellow gold, or 900 platinum, are available. Known for its diamond rings, Concord Jumbo occasionally uses rubies and sapphires. Stone sizes range from 10 to 60 points.

Rings with a number of small diamonds arranged in squares to give the illusion of a single, larger stone are a new trend. "We use four 5 to 20-point princess-cut diamonds to achieve this effect," says Fung Kim-mei, administrative executive at the firm.

Priced at HK$2,000-4,000 (US$256-513) per piece FOB Hong Kong, Concord Jumbo's models for men are sold in the US, Asia and South Africa on an OEM or private-label basis. The company is proud of the workmanship and finish of its products, Fung says.

Concord Jumbo has no minimum order and ships 7-10 days after order confirmation.

WRITTEN BY ANDREA PAWLYNA

Contact Details

Champagne Jewelry Mfr Ltd
Unit 1015, Peninsula Square
18 Sung On St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2333-7803
Fax: 852-2368-9661
E-mail: cjml@champagnejew.com

Concord Jumbo Enterprises Ltd
Rms 1401-2, Chow Sang Sang Bldg
229 Nathan Rd
Kowloon, Hong Kong
Tel: 852-2383-9721
Fax: 852-2382-4867
E-mail: cj@concordjumbo.com.hk

Designlink Jewellery (Mfg) Ltd
9/F, Blk Q, Kaiser Estate Stage 3
11 Hok Yuen St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2364-9227
Fax: 852-2765-0798
E-mail: dslltd@netvigator.com

Kwong's Art Jewellery Trading Co Ltd
Units 14-16, 2/F, Blk A
Focal Industrial Centre
21 Man Lok St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2721-6271
Fax: 852-2721-1520
E-mail: marketing@kwongsartjew.com

Nelson Jewellery Arts Co Ltd
2/F, Guardforce Centre
3 Hok Yuen St East, Hung Hom
Kowloon, Hong Kong
Tel: 852-2362-2888
Fax: 852-2764-4028
E-mail: marketing@nelson-jewellery.com

Opal House Ltd
Units 807-808A, 8/F
Conic Investment Bldg
13 Hok Yuen St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2334-1366
Fax: 852-2764-1208
E-mail: opal@opalhouseltd.com

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