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Trimmed To Perfection(HKTDC Fashion - Leather Goods & Bags, Vol 04,2002)


Vol. 4, 2002



Product Features

Trimmed To Perfection
Leather-Trim Bags

Mobile Beauty
Cosmetic Bags & Cases

Taking Hold
Coin/Key Holders

Trimmed To Perfection

Leather-Trim Bags

Jade Dragon Group Co Ltd creates trendy handbags, often bearing the Babila brand, to meet the needs of clients in Europe, Asia and beyond.

BAGS adorned with leather trim never fade from style. Whether classic or high fashion, for day use or occasional wear, the addition of leather buckles, bows and stitching adds a certain elegance to handbags in almost any size or shape.

"The market for leather-trim handbags is very competitive. Therefore, we put considerable effort into the design and finishing of our bags," says Best Ray Int'l Ltd shipping and merchandising manager Winnie Liu.

Best Ray has produced and exported ladies' handbags, notably to the US and France, since 1996. Its catalogue has more than 60 designs.

"Our leather-trim bags are not high-fashion items. We have a number of classic styles that we sell from year to year. In addition, we have new designs each season," says Liu.

Best Ray works with in-house designers and customers to create tailor-made designs. The bags are fashioned from PVC at production facilities on the Chinese mainland.

A range of brown suede-look handbags with leather straps and corner details (models BR5362 and BR5104) is popular. A cowboy-style leather-look handbag (BR5383) also sells well.

Minimum order is 1,000 pieces per style for shipment 4-6 weeks after order confirmation.

Chun Mou Industrial Co Ltd is a subsidiary of Hop Heng Handbag Fty, which has produced ladies' handbags since 1985.

"Chun Mou began in 2001 to focus on our overseas business," says sales executive Rachel Liu. The company exports mainly to customers in Spain, the UK, Germany and the US.

"Each season, we design new leather-trim bags, although sometimes our customers only want to add or remove a trimming here or there to meet the needs of their particular markets," says Liu.

The company can produce a sample from sketches or pictures in about a week. Its sophisticated, wet-look PU handbags, using cowhide trim imported from the Chinese mainland and India, come in various designs and colours.

Customers also like Chun Mou's collection of special occasion "mini-bags" with interesting leather, bead and fake-fur trimmings. The materials include PVC, PU and leather imported mainly from Taiwan and the Chinese mainland.

The company has an extensive catalogue. Prices are available on request. Minimum order depends on the style. Shipment is normally after 45 days.

A'Pak Mfg Ltd began producing fashion handbags, evening bags and wallets in the early 1990s and now exports up to 70,000 units per month.

"Our customers are based all over the world, but the European market is particularly strong. We offer a lot of flexibility and are very happy to manufacture to customers' specifications. Once a design is submitted, producing a sample takes about two weeks," says senior merchandiser Ricky Mo.

A'Pak's own comprehensive range has handbags in cotton stripe and suede or canvas and leather. Prices depend on order size.

The company manufactures at its 500-worker factory in Xin Hui City on the Chinese mainland while handling sales and marketing from Hong Kong. Minimum order is 600 pieces per model, for shipment within 45 days.

"Our quality is always very good, as is our service. These factors, together with our competitive prices, are the reasons why our customers keep returning time after time," concludes Mo.

Foriex Industrial Co Ltd has designed and manufactured handbags and backpacks for more than 10 years. Each month, 80,000 pieces emerge from its factory on the Chinese mainland.

"We are a family business specializing in the design and manufacture of leather-trim bags. We have an extensive range of standard, classic designs in many colours and tend to receive a lot of repeat business," says manager Fanny Leung.

The company uses synthetic leather and ballistic nylon from Taiwan and South Korea. Although competition from the Chinese mainland is tough, Leung is sure Foriex's workmanship and services are stronger than ever.

"We know that to compete we must use quality materials while maintaining high standards of finishing," says Leung.

Shipment is usually 45-50 days after order confirmation. Minimum order is for 500 pieces.

WRITTEN BY JUDY SMITH

Contact Details

A'Pak Mfg Ltd
Rm 26, 6/F, Metro Centre 2
21 Lam Hing St, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-3110-0023
Fax: 852-2649-8528
E-mail: artechbags@smartonebiz.com

Best Ray Int'l Ltd
Flats A-B, 11/F
Comet Commercial Bldg
42A Wing Hong St
Kowloon, Hong Kong
Tel: 852-2743-4313
Fax: 852-2370-8058
E-mail: eva@bestray.com.hk

Chun Mou Industrial Co Ltd
4/F, Flat F, Dormind Ind Bldg
13 Yip Fung St
On Lok Tsuen, Fanling
New Territories, Hong Kong
Tel: 852-2675-0633
Fax: 852-2675-0138
E-mail: chunmousales@netvigator.com

Foriex Industrial Co Ltd
Rm 5, 13/F, Cable TV Tower
9 Hoi Shing Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2417-4591
Fax: 852-2498-8154
E-mail: encore@foriex.com.hk

Fortune Handbag Mfg Ltd
Units I & L, 20/F, Phase 2
Superluck Ind Centre
57 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2411-3783
Fax: 852-2416-1372
E-mail: fhbeau@netvigator.com

Jade Dragon Group Co Ltd
M/F & G/F
Far East Consortium Bldg
204-6 Nathan Rd
Kowloon, Hong Kong
Tel: 852-2369-3333
Fax: 852-2666-6022
E-mail: export@jadedragon.com.hk


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