1 Aug 2003
Sports Shoes(HKTDC Fashion - Footwear, Vol 02,2003)
Vol 2, 2003
Ladies' Leather Shoes
Clogs & Sandals
Stylish jogging shoes from Mega Perfect Development Ltd are sold under the company's Raysys brand
The worldwide demand for sports shoes shows no sign of abating, fuelled by seemingly limitless enthusiasm for games such as basketball, soccer and athletics.
Hong Kong's shoe manufacturers meet this ever-increasing demand with cost-effective and flexible production facilities on the Chinese mainland, backed by enthusiastic sales and marketing departments in Hong Kong.
A classic example of this dual approach is Mega Perfect Development Ltd, which was established in 1992 and has grown its sports shoe business to a current annual turnover of US$1.5m.
"Our success is due to the good reputation we have earned through consistently good quality, efficient service from our modern factory, the fact that we always keep our promises and our aggressive marketing strategy," claims manager Ken Lam.
Mega Perfect is particularly strong in the field of jogging and skateboard shoes and exports approximately 200,000 pairs per month. "We have our own Raysys brand for skateboard shoes but the majority of our business comes from manufacturing our customers' own brands and designs," Lam explains. "Our new business comes from word of mouth and by maintaining a high profile at trade fairs throughout the world."
The company has a minimum order requirement of 2,500 pairs per item and will deliver within 40 days of order confirmation. Mega Perfect's prices for its sports shoes range from US$4-7 FOB Xiamen. Its major export market is Europe, primarily Germany, Spain, the UK and France.
Another producer citing high quality as the main reason for its growth is Meitac Int'l Enterprise Co Ltd, which was established by director Bruce Lee in 2001.
"We specialised in sports shoes from day one and today export more than 60,000 pairs per month right across our range of sports and ladies' fashion shoes," says Lee. "Our quality is always very good, which is the most important thing our customers want to see."
Meitac manufactures under its own Meitac brand and its design department can also deliver any design a customer may want. Its mainland factory employs 400 workers using predominantly leather, cow suede, PU, PU nubuck, canvas, PVC, TPR and EVA. Meitac has a minimum order requirement of one TEU and will deliver within 25-40 days of order confirmation.
"Our major markets are in Europe but South and North America are also growing," Lee adds. "We are very flexible and are delighted to deal with all enquiries. Prices are dependent on individual requirements."
Equally accommodating is Leopard Industrial Ltd, which has been in the shoe business since 1997. The company specialises in sports and casual shoes with particular emphasis on children's shoes and has a current output of 250,000 pairs a month.
"Our most popular models are currently kids' shoes with PU uppers," notes sales manager Anndy Lai. "Our prices for these start at around US$3.20 per pair FOB Hong Kong and for adults at US$4 per pair. Naturally all prices can vary considerably with material requirements and on the size of the order."
Leopard manufactures on the mainland in Fujian using raw materials sourced locally as well as others from Korea and Taiwan. The company's 30-strong in-house design department gives Leopard the flexibility to easily meet its customers' requirements. The company has a minimum order requirement of 2,000 pairs and will deliver within 35-40 days of order confirmation.
"Our customers are based all over the world and we build on our reputation by attending trade fairs in Hong Kong, Europe and South America," concludes Lai.
Another all-round shoe manufacturer which has carved a niche in the sports shoe market is Grander Industrial (HK) Ltd. Established in 1994, the company has built a strong customer base throughout Europe and Australia.
"We manufacture mainly on an OEM basis," says sales manager Kelvin Lam. "Our in-house designers produce a wide variety of our own styles and can help customers who want a particular style designed but do not have the capabilities themselves."
Grander has a factory on the mainland where it uses locally sourced raw materials, including the PU, nubuck, phylon and TPR demanded by the European climate.
The company now produces more than 200,000 pairs of sports shoes each month and has a minimum order requirement of one TEU which it will deliver 35-45 days after confirmation of order.
"Our continued growth has probably been due to our flexibility and marketing through regular attendance at trade fairs wherever possible," says Lam. "This coming year we are going to be focusing increasingly on the US market."
The world capital of professional sport is obviously a major market, but canny buyers will always be big winners when they choose the style, delivery, quality and competitive pricing that have made Hong Kong sports shoe manufacturers worthy champions worldwide.
WRITTEN BY SIMON SAUNDERS
Hau Tai Int'l (Far East) Co
Flat E, 14/F
1 Capevale Drive
Leopard Industrial Ltd
Unit 1, 15/F
New Treasure Centre
10 Ng Fong St, San Po Kong
Mega Perfect Development Ltd
8 Commercial Tower
8 Sun Yip St
Meitac Int'l Enterprise Co Ltd
Flat F, 11/F, Blk 2
Hong Kong Garden
100 Castle Peak Rd
Ching Loong Tau, New Territories
Sancon Investments Ltd
Tung Chun Commercial Centre
438-444 Shanghai St
Mong Kok, Kowloon
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