7 Feb 2007
Sports Shoes(HKTDC Fashion - Footwear, Vol 01,2007)
|Brightly-coloured shoes from Taizin Co Ltd can cross over from the sports field to fashionable city streets|
Showing a clean pair of heels in the highly competitive sports shoes industry demands the ability to be practical, fashionable and appeal to a wide range of consumers in an equally large number of global markets.
Given their years of experience in the design and production of sports shoes for people of all ages, Hong Kong footwear manufacturers are universally acknowledged leaders in the field.
Take, for example, 19-year-old Taizin Co Ltd, which manufactures a wide range of sporting and outdoor shoes and credits its staying power to its commitment to providing end-to-end services.
"From design to manufacture, exporting and after-sales service, we provide all the services customers need," claims general manager Benjamin Chan.
"We also have good communications with our customers and these elements are all key to our long-term success."
Equally important are popular products such as model 610320, a metallic-blue and yellow trainer with advanced cushioning, and model 51020, a black and metallic-red basketball shoe with an air-cushioning system. "These new shoes are lightweight, very durable and boast a special mesh system that ensures the shoes are well-ventilated," says Chan.
Priced at approximately US$7-8 per pair FOB Xiamen on the Chinese mainland, they are available in minimum order quantities of 1,000 pairs delivered 45-60 days after order confirmation.
The company's 11,000-square-metre mainland factory in Fujian Province can produce 150,000 pairs of shoes a month, both for OEM clients and its own Raker brand.
Taizin's range also includes sports shoes designed to cater to the special needs of diabetics, and footwear approved by the American Podiatric Medical Association that features advanced memory moulds that adapt to the wearer's foot.
"We have ISO 9000 certification and hold an SA8000 award, which is a social accountability award ensuring certain working and safety standards," Chan notes, adding that Taizin's main markets are Europe and the US.
Also focusing on Europe is Nisun Int'l (Group) Co Ltd, which also exports its extensive selection of casual and sports shoes to South America, South Africa and Japan.
The 10-year-old company's sports shoe range includes basketball, running, hiking, soccer and skateboarding models. "Our shoes are designed with each sport in mind - for example basketball shoes need good grip to enable fast turning in a limited space, while running shoes should provide good traction and flexibility," explains manager Albert Ng.
Nisun introduces new models every month, which Ng says is necessary for survival in such a "saturated" market, and also produces leading OEM brands such as Head, Hi-Mountain and Lee Cooper.
The company's 15,000-square-metre factory in Fujian Province employs 800 workers, who process 350,000 pairs of sports shoes, sandals, slippers and casual shoes a month. "There is a minimum order of 1,200 pairs with delivery in 30-45 days," Ng adds.
Bofa Footwear (HK) Industrial Co requires a month to deliver its range of casual, dress and sports shoes, which includes running, basketball and general sports footwear.
Hot sellers include eye-catching model B7158 basketball shoes, model 06129 laceless running/sports shoes, 06287 classic sports shoes and the B05113 running shoe with mesh detailing.
"These middle-end products sold well last year due to their simple and clean design as well as competitive prices," manager C P Ting claims, adding that "fresh and clean" designs are still the current trend in sport shoes.
Established in 1990, Bofa boasts ISO 9001 certification and a monthly production capacity of approximately 30,000 pairs at its 100,000-square-foot, 1,000-worker factory in Fujian Province.
"We have our own design team and introduce new models each month," Ting says, adding that Bofa requires a minimum order of one TEU and 1,200 pairs of shoes per style for its main markets in the US, Europe, South Africa, Poland and Japan.
Mega Perfect Development Ltd also has its own design team and introduces new models twice a year in line with seasonal buying patterns in its main markets - the US, Europe and Japan.
The 12-year-old company, which manufactures general sports, skateboarding, golf and casual shoes and has its own Raysys brand, produces 350,000 pairs of shoes per month at a 2,000-worker factory in Jinjiang Province.
Currently in demand is its new range of golf shoes, says sales director Alex Tsoi. "These shoes reflect the current trend for golf shoes that have a sporty look," he says, noting that the shoes cost approximately US$14 per pair FOB Hong Kong for minimum orders of 2,000 pairs of shoes per style delivered 60 days after order confirmation.
There's little doubt that Hong Kong's reputable footwear manufacturers ensure that buyers from all over the world are peak performers when it comes to sports shoe sales.
WRITTEN BY VICKI WILLIAMS
Meitac Int'l Enterprise Co Ltd
Flat H, 11/F, Blk 2
Hong Kong Garden
100 Castle Peak Rd
Tsing Lung Tau, New Territories
Nisun Int'l (Group) Co Ltd
30 Shing Yip St
Kwun Tong, Kowloon
Taizin Co Ltd
250 King's Rd