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Small Is Beautiful(HKTDC Fashion - Leather Goods & Bags, Vol 03,2001)


Vol. 3, 2001

PRODUCT FEATURES

Small Is Beautiful
Mini-handbags

Handy Style
Small Leather Goods

New Media, New Bags
Mediaware Bags

Small Is Beautiful

Mini-handbags

THE latest collections of mini-handbags from Hong Kong manufacturers demonstrate that small is beautiful. Thanks to convenient sizes, these products appeal to women from all walks of life and markets. Responding to wide demand, Hong Kong companies supply an extensive variety, ranging from their own designs to OEM items.

Beauty Kind Industrial Ltd has a range in a colourful floral-print fabric treated to create a glittering effect. The flower pattern features assorted tones, including purple, blue, green, yellow, brown and white.

"We use Italian materials. The floral pattern is in vogue," says sales manager Camelia Wong. Pieces in the collection cost US$6-7 FOB Hong Kong.

Mini-handbags account for half the company's output. Each month, Beauty Kind designs about 50 new models, producing 25,000 mini-handbag units. A minimum order is 360 bags. Delivery takes place 40-60 days after order confirmation.

Established in 1994, the company operates a 300-worker factory in Shenzhen on the Chinese mainland. Most of its exports go to the US and Europe.

Miracle Support (HK) Ltd makes a delightful, golden mini-handbag in wrinkle organza. "It looks quite feminine. The material is light and thin, but the bottom is reinforced with other materials, so it is strong enough to hold things," says director Norman Mak. The model costs HK$46 (US$5.90) FOB Hong Kong.

An apricot variation in soft PVC is adorned with a feminine trim. "The softness of the PVC is comparable to genuine leather, the colour is soft and the trimming adds a feminine feel. Inside is a zip pocket and a small compartment for a mobile phone," Mak says.

The handbag, costing HK$52 (US$6.67) FOB Hong Kong, comes with a short, detachable handle and a cross-shoulder strap. "The owner can choose to use the handle or the strap so it is practical."

Miracle Support sources materials from local suppliers who import from many places. Launched in 1993, the company makes 25,000 handbags (including mini versions) per month at its 30,000-square-foot, 300-worker factory in Guangdong Province on the Chinese mainland.

The minimum order is 50 bags per style and colour. Delivery takes 20-30 days. Most sales are to customers in Asia, including Singapore, Japan and Taiwan.

Ace Win (HK) Ltd produces PVC mini-bags in curved shapes and various colours, including red and sand. "Our styles are fashionable," says director Raymond Ho.

The PVC is from the Chinese mainland. Pieces in the collection are priced at US$2.50-3.00 FOB Hong Kong. Minimum order size is 800 bags per style, and lead time is 45-60 days. The main market is the US.

"Our products are inexpensive. We take even small orders," Ho says.

Each month, the company produces 150,000-200,000 fashion bags, mostly for ladies. The PVC mini-handbags account for 20% of production.

Eleven-year-old Ace Win operates a 40,000-square-foot, 700-worker factory in Shenzhen.

Hoi Fat Handbag Fty produces 80,000 mini-handbags per month. Its PVC variations, in a range of colours such as pink and white, cost US$1-1.50 FOB Hong Kong.

If materials are readily available, the minimum order is 500 bags. "If we must place a special order for materials, we may need a larger minimum order," explains manager C.K. Chung. The usual lead time is 30-45 days.

Founded in 1980, Hoi Fat Handbag markets mainly to the US, Europe, South Africa, Japan and Australia. It operates a 35,000-square-foot factory employing 180 workers in Shenzhen.

The latest mini-handbag line from Splendid Handbag Ltd includes a horn croco-PVC model. "The material looks like the back skin of an alligator. It appears very real," says designer Rick Tse.

The company's new catalogue also has a transparent PVC model with cowhide PVC trim. "It is intended for summer," Tse says of the see-through design.

In addition, Splendid Handbag sells a two-colour model in pig-skin/PVC with leather-look PVC trim. "It can come in black and white, camel and beige, light blue and beige, and so on," says Tse. The PVC for all three products comes from Taiwan.

Main markets for the company's mini-handbags, priced at US$2-3.50 FOB Hong Kong, are the US, Germany, Italy, Argentina, South Africa and Mexico. The minimum order is 600 bags per style or colour, for delivery after 60 days.

Founded in 1986, Splendid Handbag produces 15,000 dozen products per month at its 1,000-worker factory in Guangzhou on the Chinese mainland. That includes fashion handbags, travel bags, briefcases and rucksacks.

WRITTEN BY LIZA LEE

Contact Details

Ace Win (HK) Ltd
Rm 21, 11/F, Blk A
Hi-Tech Industrial Centre
21 Pak Tin Par St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2498-1678
Fax: 852-2490-1322
E-mail: acewin@netvigator.com

Adco (HK) Ltd
Units 1001-3, Fullerton Centre
19 Hung To Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2950-4388
Fax: 852-2950-4113
E-mail: michael@adcohk.com.hk

Beauty Kind Industrial Ltd
Flat C13, 9/F, Blk C
Hong Kong Industrial Centre
489-491 Castle Peak Rd
Kowloon, Hong Kong
Tel: 852-2411-1196
Fax: 852-2415-2779
E-mail: handbag@beautykind.com.hk

Hoi Fat Handbag Fty
Rms B & C, 23/F
Luk Hop Industrial Bldg
8 Luk Hop St, San Po Kong
Kowloon, Hong Kong
Tel: 852-2343-5379
Fax: 852-2343-8118
E-mail: hoifat@hoifat.com

Miracle Support (HK) Ltd
Rm B, 1/F, Mo Kwan Bldg
438 Portland St, Mongkok
Kowloon, Hong Kong
Tel: 852-2393-8992
Fax: 852-2393-8930
E-mail: bagman@netvigator.com

Splendid Handbag Ltd
Units 1616-8, Tower A
Regent Centre
63 Wo Yi Hop Rd, Kwai Chung
Kowloon, Hong Kong
Tel: 852-2416-3068
Fax: 852-2417-1876
E-mail: splendid@splendid.com.hk


Handy Style

Small Leather Goods

MODEST sizes and generous doses of practicality are the norm for small leather goods produced by Hong Kong-based companies. Wallets, phone holders, belts and jewellery boxes succeed in combining quality materials and stylish looks with functionality.

Glory Industrial (HK) Co produces a range of small leather goods, as well as handbags and travel bags, under OEM terms. Among the brands involved are Atlantic in the US, Stanley in France and Piguadro in Italy.

"We offer sample designs for customers who tell us what they want changed," says manager Paul Yang.

The company's products are aimed at the mid-range market. "If the order quantity is large enough, we can offer a special discount," Yang says.

The Glory Industrial range includes: key-holders (model GW0109 at US$2.30 FOB Hong Kong), coin holders (GW0108, US$1.80), cosmetic cases (GG351, US$3.75), name-card holders in PVC (GW0111, US$1.50), purses (GW2051, US$3.80) and wallets (GW0015, US$4.50).

Goods for orders of at least 500 pieces per style and colour leave the company's 12,000-square-metre factory in Dongguan on the Chinese mainland within 60 days.

Wonder Best Leather Co Ltd understands how quality often means better performance. "Many manufacturers only use synthetic leathers, which are not very durable, but we use precious leather, which is more durable and gives much better protection. We target the high-end user," says assistant director Polly Chan.

The company uses various leathers from Brazil, Argentina, Italy and elsewhere. Its snakeskin phone holder, in 10 colours at a unit price of US$5 FOB Hong Kong, comes from the company's ISO 9002-certified, 100,000-square-foot factory in Dongguan.

For larger orders, clients can choose additional colours. A distinctive stingray leather phone holder comes in natural black (at US$7.30 FOB Hong Kong). The company's phone holders carry the GFADO brand.

Wonder Best also produces organisers, folders, book covers and wallets. Among the most popular items are cow-nappa wallets and organisers.

"Clients like our products because of the quality and prompt delivery," Chan says.

Wonder Best's expertise arises from its establishment by a leather craftsman in 1993. "We value quality concepts."

The minimum order is 500 pieces. Delivery time is 30-60 days, depending on order size.

Under the TOSCA brand, Fung Tat Leather Fty provides a range for discerning golfers. It features a key-holder (model K-2311 at US$3.20 FOB Hong Kong), a name-card holder (C-2269, US$3.40) and two wallets (W-2286 at US$5.65 and W-2281 at US$6.20). All have a distinctive golf motif.

Much of Fung Tat's business is under OEM terms. "Being customer oriented, we can tailor-make goods to customers' needs," says president Philip Lau.

Fung Tat emphasizes quality control. "We offer high quality. If you discover a quality problem, we will totally compensate you," Lau promises.

Since beginning with Lau's own designs 15 years ago, the company has expanded vastly. Its 4,000-square-metre factory in Dongguan employs 400 workers and produces more than 70,000 pieces per month. The minimum order is 300 pieces, with 35-55 days for delivery.

A-Leader Luggage Mfg Co Ltd makes two distinct jewellery boxes. Model AB8009 has a shell-opening design while AB8077 features a leather magnetic strap in front.

"There are separate sections for earrings, bracelets and other ornaments, making these boxes even more useful," says company representative Dennis Yuen.

The minimum order is 300 pieces and delivery takes 45-60 days, depending on quantity.

Both boxes come in various colours, since the company can produce under OEM terms. Its customers, mostly in Europe and Japan, receive goods made in leather or PVC from the US, the Chinese mainland, South Korea or Japan.

"We have made leather goods for many years. We deliver on time. All our customers are satisfied with prices, delivery, quality and service. We communicate with customers about once a week to stay in touch with the market."

A-Leader employs 300 workers and produces 30,000 units per month at its 20,000-square-foot factory in Dongguan.

WRITTEN BY ANDREW DOIG

Contact Details

A-Leader Luggage Mfg Co Ltd
Unit 7, 13/F, Blk B
Hi-tech Industrial Centre
491-501 Castle Peak Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2499-8809
Fax: 852-2412-0795
E-mail: aleader@netvigator.com

Fung Tat Leather Fty Ltd
5/F, Blk N, Wah Lik Industrial Centre
459 Castle Peak Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2499-8836
Fax: 852-2415-2187
E-mail: fungtat@fungtat.com.hk

Glory Industrial (HK) Co
17/F, Sunbean Comm Bldg
469 Nathan Rd
Kowloon, Hong Kong
Tel: 852-2385-1875
Fax: 852-2770-0561
E-mail: info@gloryhk.com

Ka Shing Leatherware Co Ltd
Unit 11, 9/F, Hewlett Centre
54 Hoi Yuen Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2344-0460
Fax: 852-2342-2725
E-mail: kashing8@netvigator.com

Sunex (Hong Kong) Ltd
Rm A8, 5/F, Phase 6
Hong Kong Spinners Industrial Bldg
481-483 Castle Peak Rd
Kowloon, Hong Kong
Tel: 852-2301-2368
Fax: 852-2301-2390
E-mail: sunex@netvigator.com

Wonder Best Leather Products Co Ltd
Units 13-14, 10/F, Blk B
Hi-tech Industrial Centre
491-501 Castle Peak Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2493-8613
Fax: 852-2493-7668
E-mail: sales@wonderbest.com.hk


New Media, New Bags

Mediaware Bags

THE all-important ability to identify niche markets and devise strategies to fulfill demand is the hallmark of Hong Kong-based producers of mediaware bags. These manufacturers earn solid reputations in domestic and overseas markets through innovative products featuring a significant variety of eye-catching designs.

Recognizing the rising popularity of portable music-playback systems using CDs, VCDs and mini-discs (MDs), Crafts Industrial Co quickly identified emerging opportunities, says proprietor Kevin Leung.

Targeting members of the young generation, the company designed a full range of CD and VCD wallets using a fusion of materials like nylon, polyurethane (PU), polyvinyl chloride (PVC), polyester, neoprene and vinyl.

Crafts Industrial offers handy wallets, with single CD/VCD models in imitation animal fabric, laser-cut wallets with three-dimensional effects, offset-printed wallets and laser-cut double CD wallets with 3D effects.

"Designed to fit every pocket, these wallets cost HK$11.50 (US$1.47) for an imitation-animal-fabric design to HK$22.80 (US$2.92) for a double wallet with 3D effect," Leung says. All prices are FOB Hong Kong.

From modest beginnings in 1984, Crafts Industrial emerged as a major OEM producer of mediaware bags for Hong Kong and Europe. At its Hong Kong head office, the company sources raw materials in Taiwan and the Chinese mainland for a factory in Shenzhen on the mainland.

"Using the most striking designs, we make products to meet clients' specifications. Our success is underpinned by emphasizing quality at all stages," Leung says.

The company's monthly output of CD and VCD wallets accounts for about 5,000 dozen in its total capacity of 7,000 dozen. The minimum order is about 3,000 items, with delivery 30-40 days after contract confirmation.

Twenty-one-year-old Fortune Handbag Mfg Ltd is an established OEM producer of mediaware bags offering pouches and cases for everything from CDs to MDs.

Following clients' specifications, the company produces from a blend of PU, PVC, nylon, microfibre, leather and other materials at its two factories in Shenzhen, says assistant manager Lau Suet Ling.

Fortune Handbag is dedicated to innovative, quality designs that command a presence in overseas markets. The company sells under the Leed's, Harley, Elle and Speedo brands in the US, Western Europe, Japan and Australia.

It has the dexterity to fill orders as small as 1,000 pieces per style 35-45 days after confirmation. The product portfolio ranges from high-end CD pouches at US$1.68 per piece to MD cases costing US$0.90 (prices are FOB Hong Kong).

Promedia Int'l Ltd is an OEM maker of diverse mediaware bags, including CD wallets, MD or PDA bags and cases for notebook PCs and games accessories.

An OEM producer for various famous brands, Promedia also sells under its SKY label. The major market is the US, where it maintains an office. The company enjoys sizeable market shares in South Korea, Singapore, Thailand, the Middle East and Europe.

"Our growth is based on ability to meet clients' special needs without specifying minimum orders and with an extremely competitive delivery period of 21-30 days," says general manager Sharon Mark.

Like many Hong Kong enterprises, Promedia has its factory (employing 450 workers) in Shenzhen. "Our professional management structure ensures strict control on every aspect of production," Mark says.

In-house designers constantly work on a product range that gains immediate appeal by cutting across all age groups. Promedia products are priced at US$1-2 FOB Hong Kong.

Sunhing Millennium Ltd is always alert for new trends in the multimedia sector. Hence, the company soon will offer DVD storage cases. Already, it produces cases for CDs, Discmans, MDs, MD players, MP3 players, Walkmans, laptop PCs and various computer diskettes.

"Our strength in mediaware bags is based on good styling by in-house designers, consistently high quality, unique packaging and competitive pricing," says sales manager Debby Chow.

The company's AVEC brand is marketed in Japan, the US and Europe. "We are honing our strategy to expand to the premiums and office-automation sectors, in addition to our traditional audio and video markets," Chow says.

The company's aggregate capacity of 100,000 pieces per month can expand to meet rises in market demand. Chow says Sunhing is dedicated to quality control and aims to win ISO 9001 approval next year.

"Our philosophy is to design innovative, stylish and high-quality mediaware storage, organizing and display products to satisfy customers' needs at affordable prices and at a profit," she adds.

WRITTEN BY ARAVIND VIDYADHARAN

Contact Details

Crafts Industrial Co
Rm 12A, 2/F
Kam Hon Industrial Bldg
8 Wang Kwun Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2332-3738
Fax: 852-2388-3617
E-mail: craftsin@netvigator.com

Fortune Handbag Mfg Ltd
Units I & L, 20/F, Phase 2
Superluck Industrial Centre
57 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2411-3783
Fax: 852-2416-1372
E-mail: fhbeau@netvigator.com

Microtri Ltd
Units 1102-03, 11/F, Lu Plaza
2 Wing Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2799-3733
Fax: 852-2798-6254
E-mail: microtri@netvigator.com

Promedia Int'l Ltd
Unit C, 12/F, Easy Tower
609 Tai Nan West St
Cheung Sha Wan
Kowloon, Hong Kong
Tel: 852-2456-1383
Fax: 852-2456-2099
E-mail: promedia@netvigator.com

Shun Yee Mfg Ltd
Rm 2, 10/F, Blk 4
Tai Ping Industrial Centre, Tai Po
New Territories, Hong Kong
Tel: 852-2665-6861
Fax: 852-2661-3248
E-mail: rej3226@hotmail.com

Sunhing Millennium Ltd
9/F, Kowloon Plaza
485 Castle Peak Rd
Kowloon, Hong Kong
Tel: 852-2375-0263
Fax: 852-2375-1205
E-mail: info@sunhing.com

 

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