1 Oct 2002
Seasonal Favourites(HKTDC Fashion - Leather Goods & Bags, Vol 04,2002)
Fitto (HK) Ltd
Fashionable styles to suit all seasons are the hallmark of the chic range of handbags from Fitto (HK) Ltd.
ATTRACTIVE and voguish bags are a simple way to add a designer touch, so Fitto (HK) Ltd offers numerous stylish bags to attract all followers of shopping fads.
"Bags nowadays are closely associated with chic fashion. They are an essential piece of our daily wear," says marketing director Margaret Siu, who has specialized in bags and wallets since 1985.
"Fashionable styles are important. We try to mix and match with seasonal fashions and to co-ordinate materials to match colours and fabrics that seem popular," she says.
As a handbag producer, Fitto must keep pace with fashion trends to maintain its market edge. The company uses raw materials from Italy, Spain, South Korea and Taiwan.
"Fabrics and leather materials from the Chinese mainland are improving in quality, so we increase our purchases there to reduce costs and increase competitiveness," Siu notes.
Fitto has a well-equipped mainland factory where 400 workers and 250 sewing machines produce innovative products to suit market needs.
"Our bags marry finely treated fabrics with ornamental craftsmanship, like beaded patterns, fringes, tassels and trimmings, all in updated colours, well designed and competitively priced," says Siu.
Fitto offers four modish collections in high-quality cotton canvas with leather trim, casual denim and printed materials, multi-colour wool and cool polar fleece.
The concept of cotton canvas with attractive leather trim appeals strongly to the mid-range market.
"Performance of these collections in the past year was quite encouraging, and there seems to be a potential market for growth. We see especially good signs in EU countries like Germany and Spain," Siu says.
Always conscious of customer-relationship management, Fitto takes a flexible approach to meet clients' needs.
"Instead of just working on OEM orders, we adopt a more proactive attitude to market ourselves," Siu says.
"We work very hard to combine our strengths in sourcing materials and developing products to offer customers more in-house designs, which they are very happy to consider. Our customers are welcome to make any changes in styles and sizes to the designs we offer."
Technical skill is another key issue. "We emphasize excellent workmanship and materials, providing customers with a quality guarantee. To achieve this, we choose raw material suppliers very carefully and ask them to send sample materials so as to conduct lab tests in Hong Kong," Siu explains.
WRITTEN BY VANAPA
Fitto (HK) Ltd
Rm 2012, Regent Centre,
Tower B, 63 Wo Yi Hop Rd,
Kwai Chung, New Territories,
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