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Sandy Shores(HKTDC Fashion - Leather Goods & Bags, Vol 04,2007)

Beach Bags


Floral rush straw bags with round handles and wheat straw handbags with matching shoulder straps are big sellers for Lap Sun Straw Products Mfy Ltd

A day at the seaside isn't complete without a tough and trendy tote designed to carry everything from sunglasses to sandwiches

A beach bag has to be both stylish and practical if it is to be popular with consumers such as families, who have to carry lots of gear but still want to look good.

Increasingly, therefore, buyers are turning to Hong Kong manufacturers who have the experience and creative abilities to produce a wide selection of bag styles and fabrics sure to delight the choosiest customer.

Take Fine Products Industries Co Ltd, which has been in the bag business for 13 years and carries a range of fashionable beach bags such as model 50739, a printed canvas and clear PVC beach tote that is popular because of its water-resistant qualities.

Priced at US$7.50 per bag FOB Hong Kong for minimum orders of 1,000 items, model 50739 is delivered 75 days after confirmation, says Manager Andy Chan.

"We expect that we will have increased business in Europe over the coming year as we will be focusing on balancing our business between Europe and the US," he says.

Specialising in towelling products made from cotton is Hawin Co Ltd, whose range doubles as towels.

One new and in-demand colourful beach bag style is the beach towel with bag, made from 100% cotton with velour finish and reactive printing. Sales Manager Andy Wong says that up to 12 colours are possible for the bag and towel, with the former measuring 30x37cm and the latter 76x152cm when unfolded.

"We are very accomplished in towel printing and as we have five printing lines at our factory we can guarantee high quality and the production lead time," Mr Wong claims.

Hawin, which was established in 2002 to provide "good quality, competitive pricing, and professional and reliable service", sells mainly to wholesalers, importers and department and home interior stores in the US, Europe, the UK, the Middle East and Japan.

Mr Wong says that upcoming trends in beach bags include large prints and the addition of fringing. "We expect to have big growth in the next 12 months as beach bags become more popular in the market," he predicts. "Moreover, more designers have started to design the beach bag as fashion accessories."

Hawin's 28,000-square-metre factory in Guangzhou on the Chinese mainland is ISO 9001-certified and uses advanced machinery from Italy, Switzerland and Taiwan.

"We have a monthly production capacity of approximately 60,000 pieces," notes Mr Wong, adding that delivery time is 25-70 days after confirmation of a minimum order of 3,000 pieces.

Oriental Element Industrial Ltd is a specialist in handmade fashion accessories that makes beach bags from various materials such as natural straw and woven synthetic leathers, as well as a combination of both.

"We offer a set of beach collections including beach bags, mats and hats, all made of natural materials," says Manager Paul Lau. "If clients want their bags to be both special and functional, we suggest applying water-resistant lining fabrics such as PVC-coated canvas or Teflon-coated cotton."

He says that Hong Kong's unique role as a world-renowned sourcing and marketing platform allows the company to obtain the newest materials and latest trend information.

"This enables us to diversify our designs and make our products both creative and individual, which helps our clients stand out from their competitors," Mr Lau claims.

Oriental Element's quality has attracted such world-famous brands as Lulu Guinness and Brooks Brothers. "Many of our new clients come from old clients' referrals," Mr Lau says.

The company's monthly capacity of up to 200,000 pieces, combined with unit prices as low as less than US$1, has attracted promotional items buyers. "Whether it is a high-volume request or an order for a designer label, we have the flexibility to meet our customers' needs," Mr Lau insists.

Oriental Element currently has more than 1,000 beach bags in its range, and has developed its own KECL brand for the Japanese market.

"Our minimum order quantity is 200 pieces per colour and 1,200 pieces per style delivered 25-70 days after order confirmation," Mr Lau adds.

Big names such as Polo and Tommy Hilfiger are clients of Lap Sun Straw Products Mfy Ltd, which produces a range of straw hats, belts and bags as well as crochet items.

Popular choices include the floral rush straw bag (model RS013453) with round handles and the wheat straw bag (model WS024907). "The straw series is a top choice for beach bags, but we also make bags from cornhusk, rattan, cotton cord and linen," says Merchandising Manager Taft Lum.

Lap Sun was established some 14 years ago and has ISO 9001-certified factories in Guangdong and Shandong Provinces on the mainland. Monthly production capacity is 150,000 pieces and the minimum order is 1,200 pieces per style for three colours, delivered 30-60 days after order confirmation.

Big business is as much fun as a day at the beach for clever buyers who partner with Hong Kong manufacturers and bag lots of orders for beautiful beach bags.

Text by Vicki Williams


Everwise Ltd
Unit 1, Tower 1
Enterprise Square
9 Sheung Yuet Rd
Kowloon Bay, Kowloon
Hong Kong
Tel: 852-3510-9774
Fax: 852-2799-8505
Web: www.everwise.com.hk

Fine Products Industries Co Ltd
Unit 3403
Cable TV Tower
9 Hoi Shing Rd
Tsuen Wan, New Territories
Hong Kong
Tel: 852-2412-1198
Fax: 852-8147-3285

Hawin Co Ltd
Unit 2105
Star Centre
443-451 Castle Peak Rd
Kwai Chung, New Territories
Hong Kong
Tel: 852-2116-8012
Fax: 852-2116-1001
Web: www.hawin.com

Kit Man Industrial Co Ltd
Unit 302
Nanyang Plaza
57 Hung To Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2412-3869
Fax: 852-2412-7809
Web: www.kitman.com.hk

Lap Sun Straw Products Mfy Ltd
Flats D-E, 13/F, Phase 1
Kwun Tong Ind Centre
472-484 Kwun Tong Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2341-5319
Fax: 852-2343-7308
Web: www.lapsun-straw.com.hk

Oriental Element Industrial Ltd
Unit 1, 3/F, Blk A
Hi-Tech Ind Centre
5-21 Pak Tin Par St
Tsuen Wan, New Territories
Hong Kong
Tel: 852-2121-0975
Fax: 852-2121-0976
Web: www.tdctrade.com/orientalelement