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Sandals(HKTDC Fashion - Footwear, Vol 01,2007)

Classy Casuals


Pearl Fashion Mfg Co Ltd's collection of high-heeled sandals decorated with embroidery and beads adds a touch of elegance to any occasion

No self-respecting shoe collection is complete without sandals, which are light, airy and give a sense of freedom to men, women and children of all ages.

A stunning variety of sandals for all tastes is produced by an army of Hong Kong manufacturers such as Pearl Fashion Mfg Co Ltd, whose product portfolio includes a pair of pink women's high-heeled sandals sporting brown hearts on the uppers.

"The hearts are made of embroidery and beads," manager Jimmy Chow says of the shoe, which has PU uppers and insoles and wooden outsoles, and sells for US$6.50 per pair FOB Shenzhen on the Chinese mainland.

Pearl Fashion's ladies' sandals come in different styles, colours and materials. "The outsoles are usually made of PVC, TPR or wood, the insoles are PU, and the uppers PU or leather," Chow elaborates. "We source materials from the mainland."

Ladies' sandals from Pearl Fashion sell for US$4-12 per pair. "We can also make men's sandals if designs are provided," Chow adds.

Pearl Fashion's 600-worker mainland factory in Dongguan can produce 100,000-150,000 pairs of shoes a month, delivered approximately one month after order confirmation in minimum orders of 500-600 pairs per style. "Europe and the US together account for 70% of our sales," Chow reveals, adding that Australia is another major market.

Like Pearl Fashion, Trendency Footwear Co Ltd is a specialist in trendy ladies' high-heeled sandals such as an elegant pair with burnished natural leather uppers and leather stack heels. "The leather is from Brazil," manager Katima Khan explains. "Burnished leather is now in vogue and these sandals are fashionable."

The 25-year-old enterprise produces some 70,000 pairs of women's and children's sandals at its 500-worker Dongguan factory every month using leather, PU, raffia and fabric from Taiwan, Spain and the mainland.

Trendency's ladies' sandals are priced at US$6-12 per pair FOB Hong Kong for a minimum order of 240 pairs per style per colour, delivered 30-45 days after order confirmation.

Switching the focus from fashion to comfort, Forum Footwear Co's casual sandals for men, women and children include a striking pair of ladies' slip-ons that are mainly black with a strip of red across the upper. "They feature hand stitching, which offers the advantages of comfort and durability, while the PU outsoles are also light and durable," says manager Eddie Leung adding that each pair sells for US$8.50 FOB the mainland.

Among the five-year-old firm's other hot items is a pair of dark brown sandals for men that are perfect for those lazy, hazy, crazy days of summer.

"Beachgoers wear them even when they are in the water," Leung notes of the sandals, which cost US$8 a pair. "The uppers are leather, the outsoles are PU and each insole consists of a highly elastic footbed covered with leather."

Forum uses leather and synthetic materials from various sources, including the mainland, Korea, India and Pakistan, to produce an average of 50,000 pairs of sandals per month.

Its two mainland factories in Fujian and Guangdong Provinces together cover 8,000 square metres and employ 400 workers, who produce minimum orders of 1,000 pairs per model delivered 60 days after confirmation.

Forum's sandals, which bear the Koparer brand, are mainly found in Europe, which contributes 60% of its sales, and the Middle East, which makes up 20%-30%.

Buyers seeking feminine fashions should check out the pink ladies' high-heeled sandals recently launched by Vitamin Industries Ltd. "The outsoles are made with high-quality wood, which has also been dehydrated and bleached for a better appearance," general manager Enid Ho says.

The uppers are hand-knit, and the material can be wool or acrylic depending on the customer's requirements. "The hand-knit uppers and the wooden outsoles together give a natural feel," Ho adds.

Equally stylish is a pair of ladies' platform sandals with uppers made of thin straps of synthetic leather. "The outsoles are wrapped in jute as a design feature," Ho explains.

The nine-year-old firm manufactures 30,000-50,000 pairs of sandals a month on average at its factories in Guangzhou and Zhongshan on the mainland, which cover 60,000 square feet and employ 500 workers.

Vitamin's sandals are made of textiles, PU, leather and wood mostly sourced from the mainland. "We have designers in Japan and Hong Kong," Ho adds, noting that his company's sandals sell for about US$5-20 per pair FOB Hong Kong.

A minimum order is 500 pairs, while delivery usually takes 30-45 days. "About 50%-60% of our sales come from Japan," Ho says, adding that Vitamin's other markets include the UK and Australia.

With such a diversified portfolio of quality sandals, Hong Kong manufacturers are certainly putting their foot down and showing competitors a clean pair of heels.


Contact Details:

Big Ben Ltd
Unit A, 15/F, Phase 2
Wah Fung Ind Centre
33-39 Kwai Fung Crescent
New Territories
Hong Kong
Tel: 852-2818-6406
Fax: 852-2806-0489
Web: www.bigben.hk

Forum Footwear Co
Unit 1, 11/F
Siu Wai Ind Centre
29-33 Wing Hong St
Lai Chi Kok, Kowloon
Hong Kong
Tel: 852-2312-7777
Fax: 852-2536-9999

Pearl Fashion Mfg Co Ltd

Unit 509, Blk 1
Tak Fung Ind Centre
168 Texaco Rd
Tsuen Wan, New Territories
Hong Kong
Tel: 852-3576-3098
Fax: 852-2426-9517
Web: www.pearlfashion.com.hk

Shui Cheong Hong Enterprise Ltd
15/F, Blks G-H
Wing Hong Ind Bldg
18-26 Kwai Fung Crescent
Kwai Chung, New Territories
Hong Kong
Tel: 852-2426-0790
Fax: 852-2489-1193
Web: www.shuicheonghong.com.hk

Trendency Footwear Co Ltd
Units 10-11, 23/F
New Trend Centre
704 Prince Edward Rd East
San Po Kong, Kowloon
Hong Kong
Tel: 852-2323-6690
Fax: 852-2352-5024
Web: www.trendency.com.hk

Vitamin Industries Ltd

Units C-E, 11/F
Centre 600
82 King Lam St
Lai Chi Kok, Kowloon
Hong Kong
Tel: 852-2307-6232
Fax: 852-2307-0151
Web: www.vitamin.hk