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Pretty Pounches(HKTDC Fashion - Leather Goods & Bags, Vol 04,2008)

Cosmetics Bags

Photo
Europe and Australia are major markets for Good Idea Products Ltd, which offers these sequined pouches

They may be small, but that hasn't stopped them becoming essential items in ladies' handbags

Cosmetics bags have come a long way since the days when they were merely functional accessories designed to hold lipsticks, powders, perfume and mirrors.

Today's cosmetics bags make bold fashion statements, and none more so than those produced by innovative Hong Kong companies such as Good Idea Products Ltd.

"I would use phrases like 'modern and trendy, yet simple' to describe our creations, of which materials and accessories play a vital role," says Director James Mak. "Materials that glitter and shine are always in vogue while matt plastic with a rich hand feel is the other end of the fashion spectrum."

He cites the company's latest sequined series that has won a "very good response" recently in Good Idea's major markets, the US and Europe.

"The cosmetics bags in this collection are available in various sizes, shapes and colours," Mr Mak advises. "They include a clean-cut clutch style with a tassel that completes an elegant look, while another soft-bag design with a drawstring fastening is very easy to fit in any handbag."

Producing gift-with-purchase cosmetics bags and promotional items for big cosmetics brand names and department stores, Good Idea works on OEM orders but often develops exclusive collections for customers on special projects.

"Our clients usually send us a sample of their newest products, and our creative team will think out of the box on cosmetics bags that match their themes, taking prime consideration of the corporate image of the featured brand," Mr Mak assures.

Good Idea often provides what its OEM customers want at the first attempt. "That is due to our extensive exposure and the market intelligence gained at local and overseas trade shows, which we attend annually," Mr Mak maintains.

Market moves

Yiko Bags Mfg (HK) Ltd Director Dickey Chui also stresses the importance of keeping on track with the latest market trends.

"Though OEM is our major business, we still need to give customers the confidence that we are abreast of what is new in the business and have a good feel for the market," Mr Chui explains. "We design a few hundred new models a year that illustrate our awareness and capabilities."

One of Yiko's latest collections comprises 15 styles, ranging from small cosmetics bags that hold just two lipsticks to bigger designs that can be used as a small handbag.

"Trimmed from light, shiny PU with print-on motifs of stamps and highlighted with silver piping, this series not only looks very fashionable but is also very practical as it has many compartments inside," Mr Chui observes.

Manufacturing fashion and sports bags as well as cosmetics bags gives Yiko an added advantage, he says. "Not only can our bags share styling and manufacturing ideas, our factory is also well-equipped to work on complicated details," Mr Chui explains. "We are also capable of producing a complete collection comprising cosmetics bags and other bags under one roof."

He adds that Yiko's factory in Dongguan is also ISO 9001- and SA8000-certified. "This is very important as we work for many international brands in the US and Europe that require these compliances," Mr Chui notes.

Colourful collections

Also exporting to the US is Yiu Sing Bags Industrial Co, which focuses on younger consumers with designs that revolve around colourful, feminine themes.

"Every 3-4 months our creative team will come out with six collections, each comprising mostly cosmetics bags and sometimes a set with some handbags," says Marketing Manager Danna Mui.

One of Yiu Sing's latest collections, inspired by fun-loving party girls, has drawn enthusiastic enquiries. "This collection is trimmed from white PVC with print-on silver dots and an evening dress motif," Ms Mui explains. "We have enhanced its sophistication with embroidery on the dress, as well as stitching the words 'party girl'."

Among the designs in the collection is an elegant cosmetics bag with a strap handle. "This cosmetics bag can be readily used as an evening bag with the addition of some dangling charms," Ms Mui explains.

"There are different patterns on both sides of the bag, one with an embroidered evening dress and the other with embroidered rose buds."

Yiu Sing's major market is the US, where the company works mostly with importers and wholesalers. "We seldom deal with retailers as our minimum quantity is 3,000 pieces per style," Ms Mui explains.

"That's because we are concentrating on the mass market and our unit price is not high - usually between US$1-2 FOB Hong Kong for a small pouch."

Yiu Sing is currently aspiring to expand its business into Europe. "We found some of our designs also appeal to the French market, so we will create more models that suit Continental tastes," Ms Mui concludes.

Clearly aware of the enduring affection that women have for cosmetics bags, Hong Kong companies are ensuring their pretty pouches always look their best in terms of both design and function.

TEXT BY WINNIE HUI

FAST FACTS

Bridgeport Products Ltd
Unit F, 20/F
Infotech Centre
21 Hung To Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-3568-7260
Fax: 852-3568-0755
Email:
info@bridgeport-products.com
Web: www.bridgeport-products.com
Year Established: 2007
Major Product Categories: CD cases, cosmetics bags, cases for iPhone 3G, iPod touch, iPod nano
Own Brands & Certificates: Universal Voyager, Armour Tek
Minimum Order: 1,000 pieces
Monthly Production:-
Delivery Time: 30-60 days
Factory Size & Location: 40,000 square feet; Dongguan
Workforce: 300
   
Good Idea Products Ltd
Rm 1603
Cheung Tat Centre
18 Cheung Lee St
Chai Wan
Hong Kong
Tel: 852-2976-9689
Fax: 852-2515-3359
Email:
info@goodidea.com.hk
Web: www.goodidea.com.hk

Year Established: 1994
Major Product Categories: cosmetics bags and gifts with purchase bags
Own Brands & Certificates: eel
Minimum Order: 5,000 pieces
Monthly Production: 200,000 pieces
Delivery Time: 35-45 pieces
Factory Size & Location: 2,100 square metres
Workforce: 150-200

   
Luen Yick Production Co Ltd
Flat 6, 7/F
Chinachem Wah Yiu Ind Centre
30-32 Au Pui Wan St
Fo Tan, New Territories
Hong Kong
Tel: 852-2687-0627
Fax: 852-2687-3685
Email:
jenny@luenyicktse.com.hk
Web: www.luenyicktse.com.hk
Year Established: 1994
Major Product Categories: PVC cosmetics bags
Own Brands & Certificates:-
Minimum Order: 500 pieces per style
Monthly Production:-
Delivery Time: 30 days
Factory Size & Location: Guangdong
Workforce:-
   
Yiko Bags Mfg (HK) Ltd
Rms 17-20, 16/F, Blk A
Hi-Tech Ind Centre
5-21 Pak Tin Par St
Tsuen Wan, New Territories
Hong Kong
Tel: 852-2421-4672
Fax: 852-2429-5067
Email:
marketing2@yiko.com
Web: www.yiko.com
Year Established: 1996
Major Product Categories: fashion bags, sports bags, premium items
Own Brands & Certificates: Mia Cara, Ragazza; ISO 9001, SA 8000
Minimum Order: 1,000 pieces
Monthly Production: 150,000 pieces (backpacks), 100,000 pieces (casual bags)
Delivery Time: 55-65 days
Factory Size & Location: 10,000 square metres; Dongguan
Workforce: 500
   
Yiu Sing Bags Industrial Co
Rm A2, 12/F
Cheung Fat Ind Bldg
7-9 Hill Rd
Shek Tong Tsui
Hong Kong
Tel: 852-2547-5370
Fax: 852-2517-8017
Email:
info@ysbags.com
Web: www.ysbags.com
Year Established: 1985
Major Product Categories: cosmetics bags, handbags, backpacks, school bags, shopping bags, travel bags
Own Brands & Certificates:-
Minimum Order: 1,200 pieces
Monthly Production: 150,000 pieces of standard cosmetic bags
Delivery Time: 35-45 days
Factory Size & Location: Shantou
Workforce: 350