hi - tech marketing approach enables advertisers to reap
the benefits of additional cost - effective, 24 - hour
promotion that can be accessed by existing and prospective
buyers before, during and after key trade shows.
head of publications and e - commerce Clare Wong explains
that the Online Exhibitions programme evolved from the
highly successful Sourcing Guide at hkenterprise.com.
are continually reviewing SME needs and introduced a Greater
China version of Sourcing Guide covering Hong Kong, Taiwan,
Macau and the Chinese mainland," she says.
has proved a runaway success, so we developed the Online
Exhibitions package to further deepen and strengthen our
Guide currently hosts 566,769 registered buyers, has retrieved
34,929,179 company records according to leading accounting
firm Deloitte Touche Tohmatsu and receives more than two
million hits a day.
important, 57% of Sourcing Guide visitors originated from
the major markets of the US and Europe, while overseas
visitors in general spent an average 18 minutes a day
browsing the website.
translates into serious exposure for local companies that
take advantage of the Online Exhibitions offer before,
during and after local trade fairs," Wong adds.
TDC alone runs 20 major trade fairs a year and offers
preferentially priced packages to exhibitors at these
shows who also promote their goods and services via Online
combination of exhibiting physically at a trade show and
in cyberspace at Online Exhibitions gives local SMEs the
best of both worlds at an extremely competitive cost,"
Exhibitions packages range from US$1,264-3,237, which
Wong believes is "exceptional value" for the sheer range
and promotional scope they provide.
think it is fair to say that this is one of the most attractive
promotional packages in the market today, and one that
maximises the enormous advantages of the TDC's huge database
of international buyers," Wong says.
adds that astute SMEs will combine Online Exhibitions,
Sourcing Guide and advertising in the TDC flagship publication
Hong Kong Enterprise to create a one - stop promotional
Guide is convenient, can be accessed whenever and wherever
the buyer is online and is also efficient, as just one
click provides access to banks of information," Wong explains.
"It is also very cost - effective as buyers enjoy free
access once they have registered online."
Guide, which is a key component of tdctrade.com, also
features popular specialties like enquiry baskets, a message
centre, new product alerts and recommended categories.
was rated as the "Best of its Kind" among 12 trade promotion
websites in Asia by ACNeilsen in 2003, was recognised
by the Web Marketing Association of the US with the Standard
of Excellence WebAward in 2002, 2003 and 2004 and received
CMP Asia's fourth Annual Intelligent20 Award in October
Kong Enterprise, meanwhile, offers the advantage of high
visibility, in that the magazine can be accessed by anyone
in an office without the necessity of going online," Wong
Online Exhibitions and you have a seamless promotional
package before, during and after trade fairs - in fact
it is the complete year - round campaign!"