21 April 2004
Olympic Standard(HKTDC Fashion - Leather Goods & Bags, Vol 02,2004)
Super Art Industries (HK) Ltd
Hon Shing Hats and Bags Mfy Ltd
Hon Shing Hats and Bags Mfy Ltd offers a wide variety of travel bags made with twill nylon, including trolley cases, backpacks and beauty cases
An ability to adapt and move with the times has served Hon Shing Hats and Bags Mfy Ltd well since the company was first established in Hong Kong in 1970.
"We used to manufacture hats but we haven't made them for more than 20 years and we only produce bags now," explains marketing manager Xavier Ng. "Back in the 1970s we also made a lot of sports bags, but now we make a lot of travel and back-to-school bags."
Originally, the company handled both design and manufacturing in Hong Kong, and made bags for major sporting goods labels such as Adidas, Nike and Puma.
However, when Adidas and Puma decided to cut costs by moving production to Vietnam, the company changed direction and established its own factory in Shenzen on the Chinese mainland.
There 350-400 workers produce high quality bags of various kinds for well-known European brands. "All of our items are for private labels and we manufacture medium to high-end goods," says Ng. "For example, we produce back-to-school-bags for Benetton."
This year Hon Shing has the singular distinction of being one of the official manufacturers for the 2004 Olympics in Athens and is developing a range of items such as bags, pouches, purses and keyholders for the quadrennial sporting extravaganza.
"Our major market is Europe - France, Italy, Portugal, Spain and Germany - and we also sell a small percentage of our bags to the US and Asia, mostly Singapore and Japan," Ng notes. "Because we have worked with European clients for more than 20 years we understand customers' needs and it is easy to communicate."
This customer affinity is evident in the bright colours and durable materials that are the hallmark of Hon Shing's back-to-school products, which include backpacks, shoulder bags, mono-strap bags, mini backpacks for younger children, drawstring bags, lunch bags, waist bags, pouches, security ticket holders, wallets and pen and paintbrush cases.
These are generally made of polyester with strong zips and hook-and-loop fastenings and often printed with eye-catching designs, although Ng says customers are demanding more sophisticated decoration with plastic overlays depicting animals or other graphic devices.
"We can do any kind of printing but now printing is not enough," she maintains. "It is very complicated and the price is very competitive, so you must have a full service and a very competitive price otherwise you cannot work."
The same willingness to meet increasingly exacting customer demands has served the company well with its ever-growing range of travel bags, where customers find the originality and ingenuity of Hon Shing's designers particularly helpful.
For example, many brands require the designs of travel bags and cases to be changed several times per year, and Hon Shing is used to coming up with stylish modifications and innovative new features.
One creative example is a trolley case made to airline carry-on size specifications, with a well-cushioned pocket that allows a laptop computer to slide in and out without opening any other compartment.
The company's range of travel bags includes trolley cases, duffle bags, tote bags, beauty cases, travel pouches, shower kits, wallets and organisers, all designed for extended life and ease of use.
"Most people prefer lighter weight luggage, although Germans tend to be strong and tall and don't mind heavier cases," Ng observes, adding that Hon Shing uses "some leather" but normally utilises polyester, nylon, PVC, PU and canvas.
"We don't make cheap products, but we do offer high quality at reasonable prices and people seem to accept that," Ng states. "We understand what customers need and we can handle everything so they don't have to worry about quality or delivery, and we can help them change designs or create new products."
BY ROBERT PIERCE
Hon Shing Hats and Bags Mfy Ltd
Units 7 &
Thriving Industrial Centre,
26-38 Sha Tsui Rd, Tsuen Wan,
New Territories, Hong Kong
|Hong Kong Buyers Request Form||Overseas Buyers Request Form||More Publications|