29 June 2006
Leather Fashion Bags(HKTDC Fashion - Leather Goods & Bags, Vol 03,2006)
Pop Up Co Ltd gives a little twist to its leather fashion bag designs with decorative fringes, draw cords and intricate handles
No woman's wardrobe is complete without a stylish leather fashion bag, which adds a touch of class to every occasion and makes any outfit look elegant.
No one knows this better than Hong Kong's army of bag manufacturers, who have decades of experience in designing and producing quality leather fashion bags for different market sectors.
A typical Hong Kong company that exemplifies this targeted approach is C-Corp Int'l Co Ltd, whose team of in-house designers created Lucky Heart handbags.
"They are based on Japanese and European influences and aimed at ladies over 30, who want something more sophisticated," explains director Matthew Chow. "Yellow is the most popular colour this season, but we are planning to launch a new range of colours."
The eye-catching bags are part of C-Corp's Champagne Pop collection, which Chow says is most popular in Japan, although the collection is also sold in the UK, US and Australian markets. "The heart transcends all markets," claims Chow.
The 16-year-old company, which also has its own Soda Pop and C-Bags brands, sources cow, sheep and pigskin from the US, Italy and the Chinese mainland.
These are processed at C-Corp's 7,000-square-metre, 300-worker mainland factory in Dongguan, and exported to major markets such as the UK, the US, Japan and Australia.
Lucky Heart handbags come in 30 different colours, are available in minimum quantities of 60 pieces per colour per style and unit-priced at around US$32 FOB Hong Kong. Delivery is 60-90 days after order confirmation.
Also focusing on the high-end of the market is Beauty Art Industrial Ltd, which still has a lot of development potential according to general manager Kenneth Ching. "There are not too many manufacturers of high-end products on the mainland," he observes.
Beauty Art sources genuine cowhide from Italy, Korea and the mainland for classically elegant models such as its cow suede bags, which are hand-stitched at its 30,000-square-foot, 200-worker factory in Foshan on the mainland. "The bags are aimed at working women aged 25-40," Ching says, adding that they cost US$30-50 FOB Hong Kong each for a minimum order of 500 pieces delivered 30 days after order confirmation. "Our major markets are Japan and Italy."
Similar prices are quoted by Pop Up Co Ltd, which offers tasselled leather bags for US$30-37 FOB Hong Kong each for minimum orders of 50 pieces per style per colour and at least US$3,000 in value per order.
Pop Up manufactures at a 30,000-square-foot, 150-200-worker factory in Guangzhou, which has a monthly capacity of 18,000-25,000 bags. "Our major markets are the US, Japan, Greece and Venezuela," says sales manager Joe Poon.
Wai Woo (Int'l) Trading Co Ltd, meanwhile, is aiming at a much younger audience with its funky new shoulder bag. "It's a casual design, which we are planning to sell in Asia," product development manager Jackie Wan says.
Made from Italian and Korean leather at a four-floor, 900-worker factory in Dongguan on the mainland, the shoulder bags cost HK$355 each FOB Hong Kong. "We export to Europe, the US, Asia and Japan," Wan adds.
Wai Woo, which has its own WHO brand, requires minimum orders of 1,000 pieces per style and 3,000 pieces per shipment for delivery 60-75 days after order confirmation.
Another company with products aimed at younger women is Granda Industries Ltd, which has just introduced its new lightweight Fleur-de-lis design featuring a special crumpled texture.
"This will appeal to young women," claims junior designer Kerry Chung, adding that older women would probably prefer the Pivoine, which features an adjustable strap that allows it be used as either a hand or shoulder bag.
"The Fleur-de-lis and Pivoine are new products, so their FOB prices have not yet been decided," Granda president Sam Hon explains, "but we will accept minimum orders as low as 10 pieces."
They are manufactured at Granda's 20,000-square-foot facility in Shenzhen, where 300 workers process leather and PU sourced from Korea, the US, south Asia and the mainland. "Our major markets are North America and Europe," Hon says, adding that Granda also has its own Mazinni brand.
Teenagers are the prime market for the cowhide handbags manufactured by Gadar Enterprises Ltd according to manager Rebecca Yeung, who says they are the firm's own design based on an idea from a client in South America. "However, they are sold worldwide, including Europe and North America," she adds.
Unit prices range from HK$90-150 FOB Hong Kong for minimum orders of as few as 50 pieces delivered on average 30 days after order confirmation, though delivery times depend on order size. Stylish women the world over can rest assured that whatever the latest fashion trend, Hong Kong manufacturers will produce a leather bag that adds that final flourish.
WRITTEN BY SHANE ABRAHAMS
Gadar Enterprises Ltd
Wah Yuen Bldg
145-149 Queen's Rd