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Ladies' Leather Accessories(HKTDC Fashion - Leather Goods & Bags, Vol 03,2004)



Vol. 3, 2004



Product Features

Computer Bags
Hi-Tech Luggage

Fashion Shoulder Bags
Quality Counts

Ladies' Leather Accessories
Excellence Sells

Ladies' Leather Accessories

Excellence Sells

Wise Luck Int'l Ltd uses stitching and weaving to add delicate details to its latest collection of ladies' wallets

Quality always wins out, especially in the extremely competitive ladies' leather accessories sector where savvy Hong Kong manufacturers specialise in offering excellent workmanship and high-end products.

Glove maker Austins Marmon Ltd is an industry veteran that proves quality pays dividends, having grown over the past 40 years to operate 18 production facilities on the Chinese mainland, and in Sri Lanka and Bangladesh.

One of the earliest glove makers to be rated ISO 9002 and recently certified ISO 9001, the firm is also the only OEM firm in Asia licensed to produce W. L. Gore and Associate's seam-taped gloves.

According to marketing manager Edmund Jung, Austins Marmon worked closely with Gore to develop the seam-taped glove, which is used in extreme sports like snowboarding and ice climbing.

"The actual seam taping process is an arduous job, making it one of the most expensive pairs of gloves on the market, retailing for about US$150-200 a pair," claims Jung.

Another high quality Austins Marmon line is dress gloves made of hairsheep leather, a luxurious material coveted for its softness, strength and thinness. "It is one of the strongest leathers in relation to its thickness, and customers like it because it makes a tight-fitting glove," adds Jung.

Prices for gloves depend on quality, according to sales director Susan Cheng. "For example, leather dress gloves range from US$2.80-16.00 a pair, with the cheapest being pig suede and the most expensive hairsheep leather," she says.

Cheng maintains the trend is for extra long dress gloves up to or above the elbows. "They are US$16-20 a pair depending on the quality," she says. Jung adds that colours are bright: pastel, fluorescent or metallic shades. "People are looking for exciting colours, from sports gloves through to dress gloves," he says.

Austins Marmon employs some 10,000 workers to produce 600,000 pairs of industrial, safety, sports and dress gloves a month, as well as handbags, scarves, earmuffs and hats.

Minimum order for gloves is 1,800 pairs per colour per size, delivered within 90 days of a confirmed order. Major markets include the US, Europe, the UK, Canada and Japan.

Quality over volume is a proven business strategy at Beauty Art Industrial Ltd, according to general manager Kenneth Ching. "Most of our products are trendy and change each season," he says. "Our niche is high-end, where the competition is not so keen."

The firm began making small leather goods and handbags in 1983 and now specialises in OEM production for major Italian brands, while also holding the licence for major European brands in Japan. "Ladies' leather handbags are one of our strengths," claims Ching. "We learned about quality from our clients, mainly those from Italy."

Beauty Art follows the Total Quality Management system, where every procedure has quality checks. "Our Japanese clients require this, and we think it is a good system so we apply it to our other customers," adds Ching.

Materials including Italian cowhide, Spanish saddle leather and Korean cow nappa are processed in a 30,000-square-foot factory in Foshan on the Chinese mainland.

FOB Hong Kong unit prices range from US$1-10 for small leather goods like luggage tags, US$5-40 for stationery items such as organisers, portfolios and briefcases and US$10-100 for handbags.

Minimum orders are 500 pieces per style with a lead time of about 30 days. Japan and Europe rank equally in terms of turnover, each accounting for 40%, while the remainder is split evenly between the US and the rest of the world.

A new line is pony hair accessories such as wallets, which sell on average for US$6-10 FOB Hong Kong each. "We expect the coming winter trend will be pony hair items in animal prints, flower patterns and geometric patterns," Ching believes.

Handmade items give Faithwise Leatherwares Ltd its edge in ladies' leather accessories, maintains marketing executive Bruce Tang. "All our products are handmade," he notes, adding that some things, such as detailing, can't be done by machine.

Leather accessories including wallets, handbags, key rings and organisers are the firm's speciality and minimum orders are generally 500 pieces ("we can do lower but the price is slightly more expensive").

Total production at its mainland factory in Guangdong Province is 30,000 accessories and bags per month, and delivery time is 45-60 days depending on the product.

The company produces its own Icom and Per Gibo brands, and about 70% of production is ODM, mainly key rings, phone cases and organisers, while the remaining 30% is OEM. "We welcome customers' design ideas and will help develop them for production," adds Tang.

Faithwise's most popular products are handbags, followed by wallets and accessories. Average FOB Hong Kong unit prices range from US$3-4 for wallets, US$4-5 for handbags and US$1-2 for key rings.

Two in-house designers are responsible for creating 3-4 new handbag and wallet collections each month using leather sourced from Korea, the mainland, Italy and Argentina and PVC imported from Taiwan, Korea and the mainland. Main markets are Europe, the UK, Japan and the Philippines.

That's why buyers around the world know that they need look no further than Hong Kong to fill their order books with high quality ladies' leather accessories.

WRITTEN BY HELEN WONG

Contact Details

Austins Marmon Ltd
29/F
Nanyang Plaza
57 Hung To Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2950-3554
Fax: 852-2251-5254
Email: phoebe.leung@austinsmarmon.com.hk
Web: www.glove-world.com

Beauty Art Industrial Ltd
Flat B, 24/F
On Dak Ind Bldg
2-6 Wah Sing St
Kwai Chung, New Territories
Hong Kong
Tel: 852-2425-1707
Fax: 852-2481-3603
Email: beaart@netvigator.com
Web: www.beautyart.com.hk

Colliloy Industrial Ltd
Unit 903, Blk B
Hong Kong Worsted Mills Ind Bldg
31-39 Wo Tong Tsui St
Kwai Chung, Kowloon
Hong Kong
Tel: 852-2410-0038
Fax: 852-2410-0017
Email: info@colliloy.com.hk
Web: www.colliloy.com.hk

Faithwise Leatherwares Ltd
Units 6 & 8, 9/F, Blk A
Fuk Keung Ind Bldg
66-68 Tong Mi Rd
Tai Kok Tsui, Kowloon
Hong Kong
Tel: 852-2397-1522
Fax: 852-2789-8900
Email: tang3606@netvigator.com
Web: www.faithwise.com.hk

Glove Centre Ltd
Flat B, 19/F
Man On Commercial Bldg
12-13 Jubilee St
Central
Hong Kong
Tel: 852-2541-2069
Fax: 852-2541-5226
Email: queentas@hkabc.net

Wise Luck Int'l Ltd T/A Dat Sun Trading Co
Rm 1505
South China Ind Bldg
1 Chun Pin St
Kwai Chung, New Territories
Hong Kong
Tel: 852-2480-0681
Fax: 852-2480-1216
Email: mail@datsun.com.hk
Web: www.leathergoods.com.cn

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