1 Jan 2003
Environmentally Friendly Fashion(HKTDC Fashion - Leather Goods & Bags, Vol 01,2003)
Designs and Prices are Trumps
Pacific Way (HK) Ltd
These PURE hemp bags are part of Pacific Way (HK) Ltd's ever-expanding range of environmentally friendly designs using hemp, jute, recycled metal, cotton and vegetable-tanned leathers
Hemp is back in fashion with exciting, environmentally friendly designs for caring consumers. Pacific Way (HK) Ltd is showing the way by using the ecologically responsible raw material for the production of stylish and functional hemp bags.
The company's PURE hemp bag collection is primarily made by naturally growing materials that are almost 100% biodegradable, says manager Diana Lee. "The PURE concept is based on the combination of a responsible treatment of nature, modern design, high functionality and excellent user-friendliness of all items," she explains.
This unique collection offers more than 80 chic designs using hemp, jute, recycled metal, cotton and vegetable-tanned leathers, which are free of environmentally harmful chemicals. "New designs are introduced every half year to tempt our buyers," Lee adds.
All PURE bags come in four basic colours - beige, black, grey and khaki - to keep the natural tone. "A special environmentally friendly lamination, developed by our technicians, makes for an extremely durable and waterproof fabric," she notes, adding, "the PURE collection fabric was invented by a group of German fabric technicians and Pacific Way is the worldwide licensee."
Pacific Way's innovative hemp bags have attracted considerable interest in various major markets, including Australia, Germany, Japan, Spain and the UK, since their launch in 1997. The company is now actively looking for US distributors to further extend its reach to the American market.
"Our hemp bags have also received a lot of attention from leading environmental organisations such as the World Wildlife Fund For Nature and Greenpeace," she adds.
Hemp, which does not require treatment with pesticides and fertilisers, can be used for all manner of products. "Not just seven times stronger than cotton, this biodegradable substance is more durable and provides UV protection," Lee explains. "Cotton is added to give a softer touch."
Founded in Hong Kong in 1996, Pacific Way offers two different product lines targeting separate market sectors. In addition to its in-house brand, PURE collection, the company supplies various leading consumer brands with high quality OEM leather cases and accessories.
"OEM accounts for about three-quarters of our business," Lee reveals. "Our customers are world-class manufacturers of cameras, electronics, PDAs, mobile phones and writing instruments. We work on OEM terms or we supply our own designs for them."
All Pacific Way products are manufactured in the company's 200,000-square-foot factory in Dongguan on the Chinese mainland, which employs 1,200 staff. Monthly capacity is 200,000 leather cases for electronic products and 20,000 PURE hemp bags. (FOB prices available on request.)
Lee believes Pacific Way's success in keeping a long-term relationship with famous brand name customers for more than six years is testimony to the company's service.
Supplying customers with quick samples, competitive pricing and excellent quality products is the first step in new business development, she says. "This is a very important issue for us - if we cannot provide quick service, we could easily miss the market opportunities," Lee concludes.
WRITTEN BY VANAPA ONGVISES
Pacific Way (HK) Ltd
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