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Cosy Steps(HKTDC Fashion - Footwear, Vol 02,2002)

Vol 2, 2002

Product Features

All High Points
Stiletto Shoes

Casual Elegance Afoot
Taizin Co Ltd

Cosy Steps
Plush Slippers



Cosy Steps

Plush Slippers

Weslly Shoes Industrial Co offers men's slippers (top) with fleece uppers and PVC outsoles. Its ladies' mules have uppers of dyed canvas (right) or printed velboa.

HOUSE slippers have travelled far and adopted many forms. Suppliers based in Hong Kong pamper discerning end-users with cosy choices in a profusion of styles and shapes, all designed to bring comfort and pleasure to contemporary living.

Taking the initiative in sourcing new materials and developing innovative prototypes are key strategies for Tri-Wave (HK) Ltd, which was established in 1993.

"In a competitive environment, it is important to offer new ideas before customers tell us what to do. We offer our own designs to buyers to demonstrate our resourcefulness and capabilities," says merchandising manager Wendy Wong.

Tri-Wave creates indoor shoes and cute animal-shaped slippers from an array of fabrics such as suede-like plush and fleece, both popular in the US, Europe and other major markets. Also used are chenille, velour, terry and cotton, all from the Chinese mainland, Taiwan or South Korea.

"We offer mid-price slippers of medium-to-high quality, so our products are good value for money," assures Wong.

She says ladies' slippers made from imitation suede plush usually cost US$1.50-2.00 per pair FOB Hong Kong. Fancier models, like those in the animal-shape series, cost US$2.30-2.80 a pair.

Three hundred workers at Tri-Wave's factory in Jiangsu on the Chinese mainland can produce 200,000 pairs per month. Minimum order is 1,200 pairs per colour. Shipments depart after 4-6 weeks.

Flicker Footwear Ltd, established in 1984, offers a package of distinctive services to win new customers and retain existing clients. "Close tracking of market trends, non-stop research and development and stringent production controls are key elements in our success formula. Customers have no worries after ordering from us," says director Wen Hsu.

North America has surpassed Europe as the company's main market. Flicker is an exclusive manufacturer for US household names like Solely Ours, Tender Tootsies, Lullabies, Lazy Bones and Clinic.

Using raw materials from South Korea and Taiwan, Flicker's 300-worker factory in Guangdong Province on the Chinese mainland makes up to 300,000 pairs per month, mostly at medium to medium-high prices.

Regular slippers cost from US$2-3 a pair FOB Hong Kong, depending on materials and styling. Sheepskin clogs are about US$4.

"To accommodate buyers with smaller budgets, we also work with reliable subcontractors to produce lower-priced slippers at about US$1.60 a pair FOB Hong Kong. We provide complete technical support and closely monitor the whole production process," says Hsu.

Flicker requires a minimum order of 5,000 pairs and ships after 30 days.

Thirteen-year-old Hang Ye Shoes Industrial Co specializes in OEM orders at low-to-medium prices. Appliqu?velour slippers are available starting at US$1.50-2.00 a pair FOB Hong Kong.

Although Hang Ye's slippers are modestly priced, quality is not compromised. "After nearly 12 years in the business, our trustworthiness and prompt delivery have won us long-term working relationships with many buyers. Some have sourced from us for more than six years," enthuses manager Ray Cheng.

Hang Yee offers all sorts of soft footwear for infants and ladies, exporting about 60% to Europe and the rest to Australia.

"We sell directly to importers, and our merchandise appears in well-known hyper-markets. We are also authorized producers of slippers depicting some famous cartoon characters," Cheng says.

Plush, twill, velour and fleece from the Chinese mainland and Taiwan are the most frequently used materials.

Hang Ye's 250-worker factory in Guangdong Province makes 90,000 pairs monthly. Minimum order is 2,000 pairs for shipment after 45 days.

Founded in 1992, China Island Enterprises Ltd has built a substantial global customer base. "We export 75% of our output to South America and the US. Other markets include Germany, Australia and the Middle East," says marketing manager Vicky Wong.

China Island sells to importers or directly to retailers at low-to-medium prices (US$0.80-2.00 a pair FOB Hong Kong).

"Our honesty is a major reason customers return," says Wong. "It is impossible to always avoid all production problems. Our attitude is to immediately discuss matters with buyers to solve any issue, not cover up."

The company sources fabrics from the Chinese mainland. "There are so many choices: velour, plush, terry and suede plus some new ones with glitzy fibres and really fashionable colours," Wong says.

To spoil customers with choice, China Island designs 15-20 new styles of its own each month. It accepts OEM work and can develop any theme.

Ninety workers at its factory in Yangzhou on the Chinese mainland can produce 70,000 pairs of slippers per month. Additional work may go to trustworthy subcontractors. Minimum order is 3,000 pairs for shipment after 30-40 days.

Contact Details

China Island Enterprises Ltd
7/F, Rm 704
Wing Fat Ind'l Bldg
12 Wang Tai Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2416-8698
Fax: 852-2490-6333
E-mail: chisland@chinaisland.com

Flicker Footwear Ltd
Rm 908, Tower B
Hung Hom Commercial Centre
37-39 Ma Tau Wai Rd, Hung Hom
Kowloon, Hong Kong
Tel: 852-2764-2001
Fax: 852-2764-3626
E-mail: flicker@netvigator.com

Hang Ye Shoes Industrial Co
Rm 1104, Yuen Shing Ind Bldg
1033 Yee Kok West St
Kowloon, Hong Kong
Tel: 852-2745-4273
Fax: 852-2743-2071
E-mail: hkhyshoe@hkabc.net

Suneast Industrial Ltd
5/F, Unit 511, Grand City Plaza
1 Sai Lau Kok Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2881-1661
Fax: 852-2576-0909
E-mail: suneast@netvigator.com

Tri-Wave (HK) Ltd
Rm 2007, Technology Plaza
29-35 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2490-0738
Fax: 852-2498-8980
E-mail: triwave@attglobal.net

Weslly Shoes Industrial Co
Rm 1103, Energy Plaza
92 Granville Rd, Tsim Sha Shui East
Kowloon, Hong Kong
Tel: 852-2690-3177
Fax: 852-2690-3178
E-mail: weslly@netvigator.com

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