13 April 2007
Casual Classics(HKTDC Fashion - Leather Goods & Bags, Vol 02,2007)
Beauty Kind Industrial Ltd makes this tone-on-tone embroidery jute bag that meets the 2007 trend for big bags
They make a wonderful blank "canvas" for designers to come up with creative ways of adding interest and value with embroidery, beading, punching, appliques charms, metallic chains and buckles.
Decorative bags have long been big sellers for Hong Kong companies that have tapped the skills of manufacturing centres on the nearby Chinese mainland that are famous for their beading and embroidery.
However, established firms such as Beauty Kind Industrial Ltd also have their fingers on the pulse of fashion trends, ensuring that the embellishments meet the prevailing vogue.
The 14-year-old company has had considerable success by taking advantage of traditional embroidery techniques in Huizhou on the mainland, where its factory is located.
"Many of our customers, who include many big brand names, choose our embroidered items," claims sales manager Camelia Wong. "They also appreciate our commitment to quality."
One of Beauty Kind's latest offerings features punched decoration as well as tone-on-tone embroidery and fits the 2007 trend for big bags, measuring 31x32x8cm.
"The bag is made of jute, which we source in Hong Kong, while the embroidery work is outsourced to specialist factories," Wong notes, adding that it is available in "virtually any colour" the buyer desires.
It costs US$12.50 FOB Hong Kong each for a minimum order of 120 bags delivered 40-60 days after order confirmation from the company's three-floor, 300-worker factory.
Beauty Kind also uses PVC, PU, fabric and genuine leather, sourced from Hong Kong, the mainland, Taiwan, Korea and Japan, to produce around 7,000 bags per month.
Wong adds that Beauty Kind carries "thousands" of different styles at any one time in order to meet the fussiest buyer's requirements. "Our biggest markets are Europe, Australia and Japan, but we sell to other areas including North America and Southeast Asia," Wong says.
Taking a similarly environmentally-friendly approach, Kammy Industrial Ltd specialises in producing bags made of natural straw materials, including paper straw, cornhusk, wheat straw, rush straw and seagrass.
The 39-year-old company also creates bags fashioned from nylon, rayon and canvas, manager Alfred Kee explains. "Among our highlights is a seagrass straw bag decorated with small wooden animals, hanging from the rim like little charms," he says. "The weave of the seagrass is done by hand, the handle is PVC and it has a cotton lining."
Measuring 33x10cm at the base, 28cm high and 37cm wide at the top with a 21cm handle drop, the bag is priced at US$4.60 per piece FOB Qingdao for a minimum order of 100 dozen pieces.
A second style features popular rosettes, arranged in two horizontal rows that encircle the bag in the same colour and material as the rest of the container.
Made from 100% nylon that has been crocheted, it features a cotton lining and PVC handle attached to the bag with butterfly shapes and is priced at US$4.30 per piece FOB Qingdao.
The bags are produced at Kammy Industrial's three factories on the Chinese mainland. "Two are in Qingdao, which produce the straw products, while the third in Shanghai handles crocheted bags," Kee explains. "Materials, including natural straw, are all sourced on the mainland."
Kammy Industrial produces 5,000 dozen bags a month and delivers within 45-60 days of order confirmation. "Our markets are in the US, Europe - particularly the UK - and Australia," Kee adds.
Taking a different tack, Tinni Handbags Co Ltd specialises in PVC and PU fashion bags that are exported to Europe - especially the UK, Spain and France - and Brazil and other South American markets.
"The South American markets follow European fashion trends - we used to find that they were one or two years behind the trends, but now they are just one season behind," explains merchandising manager Neil Chow.
Typical of Tinni's output are bags are made from semi-PU with polyester lining in deconstructed, "slouchy" styles that accurately reflect current fashions.
Various embellishments such as studs and buckles made from iron, strass and acrylic, which reflect the metallic sheen finish of the bags, are also added at Tinni's 300-worker mainland factory in Dongguan, Guangdong Province.
FOB Shenzhen unit prices range from US$4.40 (flat packing) and US$4.90 (stuff packing) for zip-top shoulder bags to US$5.30 for flap bags (stuff packing) or US$4.90 (flat packing). "We require a minimum order of 1,000 pieces per style," adds Chow, noting that delivery is 60 days after receipt of deposit or L/C.
Embroidery or rosettes, beading or punched holes, metallic buckles and chains - they all help add interest to the classically casual decorative bags that are steady sellers for Hong Kong manufacturers worldwide.
Beauty Kind Industrial Ltd
Unit 4, 8/F, Thriving Ind Centre
26-38 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Kammy Industrial Ltd
Unit 2, 9/F, Hing Wah Centre
82-84 Tokwawan Rd
Kowloon, Hong Kong
ROC Enterprise Co Ltd
Flat O, 12/F, Yue Cheung Centre
1-3 Wong Chuk Yeung St
Fo Tan, New Territories
Super Art Industries (HK) Ltd
Flat 1215, New Commerce Centre
On Lai St, Sha Tin
New Territories, Hong Kong
Tinni Handbags Co Ltd
Rm 2115, 1 Hung To Rd
Kwun Tong, Kowloon
Transpacific (FE) Ltd
18/F, Winbase Centre
208-220 Queen's Rd Central
Sheung Wan, Hong Kong