8 Oct 2007
Working Wonders(HKTDC Gifts, Premium & Stationery, Vol 04,2007)
|Elegant desk sets available from Create World (HK) Ltd include a pen holder with crystal golf ball ornament and a crystal block with memo clip|
Stylish desktop stationery and accessories work wonders in the office and study by jazzing up an otherwise dull ambience
Dazzling the market with a delightful array of desk sets in all materials, sizes and shapes, Hong Kong companies are leaving international buyers spoilt for choice.
For example, Create World (HK) Ltd has been exporting an extensive range of crystal desk sets since its inception four years ago. "Our desk sets are most popular in Southeast Asia," enthuses Manager Kevin Chan.
He notes that golf themes have been well received in recent years, highlighting the company's crystal golf ball with pen holder (model 6381) which can be crafted in various sizes.
"It is especially hot in Hong Kong and the Middle East," Mr Chan adds, nothing that another big-selling classic style features a memo clip mounted on a multifaceted crystal block (model 6330).
Engaging in both OEM and ODM, Create World keeps tabs on the tastes of different regions in order to create marketable items. "Western countries opt for understated designs, while the Asian market prefers more complicated details, and Middle Eastern customers love creations in large sizes," Mr Chan reveals.
He claims Create World's products are renowned for their colour, clarity and cut. "We are really pleased that in just a few years we have built up an image of quality and won the confidence of buyers worldwide," Mr Chan says.
Customer trust is equally treasured by Bronte Mfg Co Ltd, a 23-year-old rhinestone evening bag manufacturer which diversified into the production of diamante-studded desk sets in 2001. "We expanded into desk sets because of the growing demand for more expensive yet functional gift items," explains Manager Ricky Soong.
He stresses that years of stone-setting experience ensure Bronte is capable of handling different design patterns with meticulous craftsmanship.
"Producing a rhinestone pattern on a flat surface - such as an evening bag - is quite different from doing it on a three-dimensional surface like stationery," Mr Soong elaborates. "Even more effort is required to make the same pattern on items of different sizes and shapes in a desk set."
Bronte presently creates "about 12" new items each year, including staplers, hole punchers, tape dispensers, pens and mice, which are priced at US$20-50 FOB Hong Kong a piece. "Items can be ordered as a set," Mr Soong explains.
Bronte uses Swarovski rhinestones, with three sizes and more than 30 colours for buyers to choose from. "Topaz, crystal and light rose colours are most popular among our American and European buyers," Mr Soong adds.
Hong Kong Yee Ya Crystal Arts Ltd also shines with its myriad of crystal desk sets, many of which incorporate a blessing of good luck and happiness that is popular in Asia.
Among the latest designs is a name-card holder (model DK356) frosted with the Chinese character for 'luck' and sand-blasted with pig motifs that convey a similar meaning.
The crystal clock (model 2B098) and crystal pen holder (WT170-1) are both embellished with a metallic bat, another traditional Chinese emblem of fortune.
The UAE and Japan are the major markets for Hong Kong Yee Ya, which sells to importers as well as serving design houses that order crystal gifts for special events and marketing purposes.
The firm works mostly on OEM orders, explains Account Manager Charles Chan. "But designs in the market are becoming more complicated, so many customers require us to produce crystal designs according to their sketches or samples in another material," he says. "The credit goes to our factory, which has the expertise to interpret various designs and the capability to combine different techniques on one product."
Sabio Int'l Ltd is also supported by a mainland production facility, which enables it to offer fine desk sets made of leather and metal. "Not many factories specialise in both materials, and our quality is reflected in our stitching, handwork and metal polishing," claims Senior Sales Manager Rebecca Li.
Despite being a relative newcomer, one-year-old Sabio has already established a broad customer base covering Europe, the US, Asia and the Middle East.
"In fact, our owners have been in the industry for two decades," Ms Li discloses. "Therefore, when the company started it already had many loyal customers, including a number of brands."
Last year, Sabio offered more than 70 new designs targeting office executives. Its latest collection includes a desk set made of PU, textile and metal, which is available in black, beige, brown, or orange.
"The whole set comprises more than 20 items, including a document tray, stationery tray, desk mat, envelope and card holder, desk quartz clock, memo-pad holder and ball pen," Ms Li says. "Combinations of different items are also welcome."
With their functional yet catchy creations gracing desktops across the world, Hong Kong's desk set suppliers look set to stay on top for many more years to come.
TEXT BY WINNIE HUI
Bronte Mfg Co Ltd
Flat B3, 10/F
Yip Fung Ind Bldg
28-36 Kwai Fung Crescent
Kwai Chung, New Territories
Create World (HK) Ltd
49 Hoi Yuen Rd
Kwun Tong, Kowloon
London City Ltd
13/F, Blk B
Winner Fty Bldg
55 Hung To Rd
Kwun Tong, Kowloon
Sabio Int'l Ltd
Flat A, 16/F
122 Austin Rd
Tsim Sha Tsui, Kowloon