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Winter Wonderland(HKTDC Enterprise, Vol 02,2008)

Christsmas Decorations

Photo
Neon King Ltd offers a full range of LED Christmas lighting decorations such as this white LED reindeer

More countries around the world are embracing the Yuletide festival, driving exports of traditional decorative items and creating new demand for innovative designs for interior and exterior use

Christmas creates a seemingly inexhaustible demand for quality decorations of all kinds, ranging from traditional garlands to delicate, handmade avant-garde designs.

One of the festive season's most enduring features is the ubiquitous Christmas tree, which aptly-named Holly Christmas Mfy Co Ltd manufactures in abundance.

"Some 70% of our business is PVC Christmas trees, which we produce in sizes ranging from 30cm-12 metres in height," explains Marketing Director Kelvin Chik. "We also supply trees that are more than 10 metres tall, usually for display in areas such as shopping malls."

Holly Christmas also fabricates mostly pre-decorated garlands and wreaths. "Bows and natural materials such as cones and sticks are the most popular decorating materials, and each year we offer eight different trim designs for garlands," notes Mr Chik.

In addition, the company supplies more than 200 designs of hand-painted, hanging plastic balls, predominantly in the traditional silver, gold and red colours.

"Popular decorative themes include established scenes such as snowmen and Santa, but recently we introduced different animal designs that have sold particularly well in the UK and France," Mr Chik adds. "We also expanded the line for children by giving designs a cartoon feel."

Holly Christmas' own designs account for 70% of its business, and its FOB China unit prices range from US$5-30 for a 1.8-metre-tall tree, and US$0.60-2.00 for a 10cm- diameter hand-painted plastic ball.

Meanwhile, Hing Fat Glass Ornaments Fty Ltd specialises in seasonal, blown-glass decorations including basic items such as loose balls and balls in tubes, craft glass, decorated balls and figurines. "Balls range from 15-150mm in diameter," explains Manager Tony Liu.

The company's products feature all the usual Yuletide icons, such as Santa, reindeer, candles, angels and birds, as well as snowflakes, holly, snowmen and a variety of colourful patterns and themes.

"Our craft-glass items are available in all different shapes, are thicker than our other products and feature special decorative material such as glitter and elaborate painting," Mr Liu says.

"However, the most popular items are plain balls with 50-80mm diameters. These are perfect for decorating six-foot-tall Christmas trees," he advises, adding that the minimum order is one TEU with 3,000 sets or boxes per item, normally delivered three months after confirmation of order.

The firm offers more than 1,000 open items, but some 80% of its business is designs provided by customers - including department stores and direct and indirect importers in the US and Europe. Mr Liu says that these markets helped increase Hing Fat's business by 10% in 2007.

Business is also booming for veteran decorative indoor and outdoor lighting specialist Neon King Ltd, which produces numerous different Christmas light designs in LED light strings and silhouettes.

The company offers hundreds of styles such as Santa, reindeer, snowflakes, shooting stars and snowmen.

"The silhouettes are for outdoor purposes, celebrating the festival in Christmas animations and icons," explains Senior Marketing Executive Polly Chui.

She adds that Neon King's most popular products are LED light strings, such as icicles, which hang at different lengths to create a cascade of light, and spark lights, which are a single string with innumerable decorative uses.

Another favourite is the LED crystal ball, available in a range of colours, featuring LED light strings with crystal ball caps. These are available in 25cm, 40cm and 50cm lengths for indoor or outdoor decoration.

Traditionalists will delight in specialist Longwell Metal Products Co Ltd's etched metal decorative products, and the company claims to be one of the few to specialise in applying this technique to Yuletide ornaments and promotional gifts. Longwell produces an extensive selection of items from almost solid ornaments to ultra-fine, filigree-style designs.

"Our products are etched from thin steel," explains spokesperson Evelyn Wong. "We have more than 100 ornament designs, some 100 in garlands and wreaths and more than 200 candleholders."

The most popular icons are angels, Santa, trees and snowflakes. "We also produce a variety of metal leaf and wreath decorations that can be assembled around ornamental lighting displays," Ms Wong adds.

Longwell's biggest-selling line is candleholders, while new products include wreaths, leaves and rotary candleholders. "We offer around 30 rotary candleholder designs in small, medium and large sizes," Ms Wong says. "The heat of the candle turns a small turbine atop the candle, which in turn rotates the decorative figure."

Also highly popular with buyers are the company's RCH113 rotary candleholder with angel and RCH108 tea light rotary candleholder with four angels. "Prices for the rotary candleholders range from US$1-3 per piece FOB Hong Kong," Ms Wong adds.

Other items in demand include metal flower candleholders, hanging Christmas balls, leaves and eggs, and a wide range of mini hanging spinners, snowflakes and angels. These are available as either flat or 3D, hanging or free-standing ornaments.

Whether the buyer is looking for large eye-catching pieces for indoor or outdoor displays, or traditional or innovative designs for the annual home-gathering celebration, Hong Kong manufacturers can ensure a bright and beautiful Yuletide.

TEXT BY SANDRA JENNER

FAST FACTS

Chit Li Plastic & Metal Co Ltd
Flat 2, 10/F
Hung To Ind Bldg
80 Hung To Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2345-5610
Fax: 852-2343-0619
Email:
chitli@netvigator.com

Year Established: 1989
Major Product Categories: Christmas decorations and pots
Brands & Certificates: -
Minimum Order: 20,000 pieces
Monthly Production Capacity: -
Delivery Time: 60 days
Factory Size & Location: -
Workforce: -

   

Dexson Industries and Traders Ltd
Rms C & D, 8/F
Hollywood Centre
77-91 Queen's Rd West
Hong Kong
Tel: 852-2693-6198
Fax: 852-2693-6166
Email:
dsic@dexson.com.hk
Web: www.dexson.com.hk

Year Established: 1978
Major Product Categories: fabric ornaments
Brands & Certificates: -
Minimum Order: -
Monthly Production Capacity: -
Delivery Time: 60 days
Factory Size & Location: 30,000 square feet; Shantou
Workforce: -

   

Greenfield Holdings & Mfrs Ltd
Unit 1201
Grandtech Centre
8 On Ping St
Sha Tin, New Territories
Hong Kong
Tel: 852-2570-8322
Fax: 852-2807-3634
Email:
sales@greenfield.com.hk
Web: www.greenfield.com.hk

Year Established: 1958
Major Product Categories: Christmas trees, wreaths, garlands and ornaments
Brands & Certificates: ISO 9002
Minimum Order: One FEU
Monthly Production Capacity: -
Delivery Time: 45-60 days
Factory Size & Location: 27,000 square metres; Shenzhen
Workforce: 950

   

Hing Fat Glass Ornaments Fty Ltd
10/F
9 Chong Yip St
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2527-7233
Fax: 852-2865-6233
Email:
hfg@hingfatglass.com
Web: www.hingfatglass.com

Year Established: 1985
Major Product Categories: seasonal glass decorations
Brands & Certificates: -
Minimum Order: -
Monthly Production Capacity: -
Delivery Time: -
Factory Size & Location: Dongguan
Workforce: -

   

Holly Christmas Mfy Co Ltd
Unit K, 17
Houston Ind Bldg
32-40 Wang Lung St
Tsuen Wan, New Territories
Hong Kong
Tel: 852-2781-3218
Fax: 852-2437-9135
Email:
kelvin@hollytree.com.hk
Web: www.hollytree.com.hk

Year Established: 1999
Major Product Categories: Christmas decorations including artificial Christmas trees, garlands and wreaths
Brands & Certificates: -
Minimum Order: one FEU
Monthly Production Capacity: -
Delivery Time: 45 days
Factory Size & Location: Dongguan
Workforce: 500

   

Longwell Metal Products Co Ltd
Rms 704-705
Kwong Sang Hong Centre
151-153 Hoi Bun Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2320-8801
Fax: 852-2352-1004
Email:
longwell@netvigator.com
Web: www.longwellmetal.com.hk

Year Established: 1978
Major Product Categories: metal candleholders, Christmas ornaments, hanging leaves, wreaths and bookmarks
Brands & Certificates: -
Minimum Order: US$10,000
Monthly Production Capacity: -
Delivery Time: 45-60 days
Factory Size & Location: 3,000 square metres; Dongguan
Workforce: 250

   

Neon King Ltd
Units 601-602
Star House
3 Salisbury Rd
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852-2873-3887
Fax: 852-2873-6382
Email:
info@neonking.com.hk
Web: www.neonking.com.hk

Year Established: 1977
Major Product Categories: LED decorative lighting, including indoor and outdoor lights, Christmas lights, rope lights, rope light figures (silhouettes) and solar LED garden lights
Brands & Certificates: ISO 9001, QC 080000 (Hazardous Substance Process Management) for RoHS, patent LED products, CE, GS, UL, CSA, PSE, SAA, FI
Minimum Order: One TEU
Monthly Production Capacity: 300 FEUs
Delivery Time: 90 days
Factory Size & Location: 82,000 square metres; Zhuhai
Workforce: 3,000