19 April 2006
Wall Decorations(HKTDC Houseware, Vol 02,2006)
|These wooden-framed, original oil paintings with animal themes come from Today Art Co's latest range of wall paintings|
Hanging an appropriate wall decoration can help transform a room from plain and boring into one full of charm and sophistication by creating an ambience where previously there was none. Hong Kong manufacturers understand this, and offer a broad range of attractive wall decorations representing everything from fine art to ancient history.
For example, Mailorder Trends Co Ltd produces framed, traditional Chinese-style items that are both decorative and meaningful.
Item RW044 (21x21x1.8cm) is a framed, ancient Chinese coin that is associated with home protection and can be used as a feng shui object. Model RW045 (23x23x2cm) is a framed, Chinese talisman representing the Chinese characters for luck and happiness.
"These products find particular appeal in Europe as they are elegant, yet historical and reflect Oriental wisdom and philosophy," explains sales manager Francis Lung.
The firm also manufactures a range of wall plaques depicting animals (fish and owls) and spring flowers. FOB Hong Kong unit prices range from US$1.88-3.38 for a minimum order of 2,000 pieces. Delivery is 35-45 days after order confirmation, and the company welcomes OEM orders.
"Our products are sold globally and our customers include mail-order companies, wholesalers, retail chains and importers," says Lung. "Our key markets are Europe and North America."
Mailorder Trends has a monthly capacity of up to eight TEUs, and production takes place at its factory in Zhejiang Province on the Chinese mainland.
Also focusing on Europe and North America is Choi Yin Fong Art Gallery, which has an extensive range of hand-painted oil paintings including portraits, figures, animals, landscapes, seascapes and still lifes, as well as impressionist, abstract, classical and even Middle Eastern art and motifs.
"Our works of art have a strong reputation for quality at a good price," says managing director Choi Yin Fung. "We employ some 200 skilled and experienced artists who are dedicated to producing superior pieces."
He says that 20x24-inch paintings of boats in a marina cost US$45-80 each FOB Hong Kong. "Prices vary depending on the complexity of the painting, the skill required and the customer's requirements for framing and so on. Mostly, our clients are art galleries."
Established in 1981, the company credits its success to excellent long-term customer relations, the skill of its artists and its vast selection. "Our showroom in Hong Kong is replenished with new art each month," Fung says. "We can produce up to 800 standard gallery-quality pieces per month, while for high quality pieces we can produce up to 70 paintings." Delivery is within 60 days and the minimum order value is US$500.
United Asia Art Co, established in 1980, is also a long-term player in the hand-painted oil painting market. "Fortunately, we always manage to find good staff and we have assembled a team of more than 200 artists - many of whom are fine arts graduates who have been with us for more than 10 years," says marketing manager Carol Yeung.
"We are also well aware of our customers' needs, and all of these attributes are factors in our long success in the industry," she adds.
The company introduces new paintings each month and classifies its art into several categories, including landscapes, still lifes, street scenes, harbour scenes, seascapes, animals, ships, the Mediterranean, impressionist, abstract, Greek art and miscellaneous.
"We will be opening a second factory on the mainland in the middle of this year, and will hire 200 or more artists," says Yeung.
The smallest painting available from United Asia measures 8x10 inches, while there is no upper limit. Yeung says that FOB Hong Kong unit prices range from US$2 up to several thousand dollars, and that there is no minimum order.
"At present, we can produce up to 30,000 pieces of art per month depending on the season and product type," she adds. "These go to main markets such as Europe, North America and the Middle East, mostly to wholesalers, retailers and chain stores."
A relatively new player to the market is Lee Hoi Fung Trading Ltd, which was established in 2002. In just a short time, the firm has captured market share in both North America and Hong Kong with its range of historical photographs, calligraphy, reproductions of historical scenes, drawings and ancient world maps, plus machine-painted and hand-painted oil paintings and watercolours.
"However, it is a highly competitive market and so our wall decoration products are very diverse in theme and nature, with new items being introduced each month. This ensures that we can cater to as many markets and needs as possible," says business development manager Roland Pang.
FOB Hong Kong unit prices range from about US$20-300, for products that come in three sizes: 12x16 inches, 20x24 inches and 24x36 inches.
"Our customers are mostly importers, wholesalers, art galleries and collectors," says Pang. "While many are in the US, we are planning to expand into Europe and Asia."
He says the company can produce 1,000 pieces per item per month, and that the minimum order is 50 pieces for delivery 10-15 days after order confirmation.
Hong Kong manufacturers are highly skilled in the art of providing decorative wall items that are masterpieces in terms of quality, price, diversification and appearance.
WRITTEN BY VICKI WILLIAMS
Mailorder Trends Co Ltd
Flat E2, 11/F, Phase 2
Wah Lok Ind Centre
31-35 Shan Mei St
Fo Tan, New Territories