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Turning Points(HKTDC Gifts, Premium & Stationery, Vol 03,2002)

Vol 3, 2002


Product Features

Precious Storage
Jewellery Gift Boxes

Turning Points
Premium Key-Chains

In Their Place
Pencil/Pen Holders

Turning Points

Premium Key-Chains

Vision Products Ltd makes a fleet of sports-car premium key-holders in zippy models and colours, including bright orange, yellow and red.

HONG Kong key-chain manufacturers are placing renewed emphasis on quality design and materials.

Tradition has been Tinilite Industries Ltd's focus in the 37 years since its conception, according to marketing executive Debbie Yeung.

The company began manufacturing key-chains 15 years ago, and for the past decade it has worked mainly with acrylic, while shapes seldom veered from oval.

Featured are models 109C and 106, oval key-rings with flashlights, priced at US$0.13 and US$0.16 FOB Hong Kong respectively.

A new injection machine was purchased in early 2002, and there are now 10 such machines at the company's 10,000-square-metre factory in Shenzhen on the Chinese mainland. The factory produces one million items a month.

"Sometimes we follow the trend and sometimes we try to be ahead of it," says Yeung. In early 2001 the company launched its "crystal" stationery products - items made of plastic but with the appearance of crystal.

Germany is the main market, but by 2003, Tinilite hopes to have infiltrated the US market. Minimum order is set to remain at 10,000 pieces and delivery time is within 25 days of a confirmed order.

Five-year-old Vision Products Ltd's car key-holders such as models KB11, 12 and 13 with detachable key-ring, priced at US$0.35-0.38 FOB Hong Kong, are replicas of real cars in a scale of 1:87.

The secret lies in the mould. "Our moulds are very good. Without a good mould you can't have a good product," says manager Lam Lai Man.

The firm's three-storey factory in Dongguan on the Chinese mainland, employing 400-600 workers, only has four sets of moulding machines, but Lam says most of the mould-making is subcontracted to save on overheads.

"From time to time there will be an outstanding car launched and we try to replicate it," says Lam. The company's own designs account for 80% of the monthly production of 60,000 pieces per style.

The ISO 9002-certified company has a minimum order of 12,000 pieces and delivery time of 35 days to its main markets of the US, Germany and Japan.

MGM Industries & Co's key-chains are set to interest beer, wine and spirits suppliers with designs such as 3D bottle-shaped key-chains, ice-cube key-chains and bottle-opener key-chains, FOB Hong Kong-priced at US$0.45-0.62.

Acrylic, plastic (for the bottles) and iron (for the caps) are sourced from the Chinese mainland. "We use iron for the caps because the quality is good and it doesn't rust easily," says managing director Chiu Wong Man Ching.

Distilled water is used to fill the bottles together with "an edible chemical", says Chiu. MGM has an added advantage in that it sources its materials direct.

MGM has a 17-year history in the gifts and premiums industry and operates a 3,000-square-metre factory employing 1,000 workers on the mainland. Each month 500,000 pieces are exported to buyers in the US, Europe and New Zealand.

Designs are all OEM. "That's our speciality and how we have survived in the market," says Chiu. Minimum order is 1,000 pieces and delivery time is 25 days.

Design is also the focus for six-year-old IQ Hong Kong Ltd. The manufacturer of LED lights, key-chains and torches places its design work in the hands of a two-person team based in the US.

"This way we get more insight into that market and it is also why the US is our main market," says secretary Fanny Woo. Minimum order to this market is 4,000 pieces and delivery time is 30 days.

Five to six new designs are released annually, such as the rocket-shaped key-chains SL3 and SL8, priced at US$2.30 FOB Hong Kong. Both models are available in solid or translucent colours and have a flashlight with options of blue, white or green beams.

Another design feature is the clip-on ring rather than a standard chain. "The clip has a 2cm-diameter and can be clipped on to backpacks," says Woo. All key-chains meet CE standards.

In January 2002, IQ tripled the workforce at its Dongguan factory on the mainland from 200 to 600 employees, which currently produces 500,000 pieces monthly. The reason? More orders.

"I definitely think our designs are good," says Woo.


Contact Details

Co-Action Ltd
14/F, Unit 3
Wah Lai Ind Centre
10-14 Kwei Tei St
Fo Tan
New Territories, Hong Kong
Tel: 852-2504-1690
Fax: 852-2504-1677
E-mail: coaction@coaction.com.hk

IQ Hong Kong Ltd
Rm 2109
Mega Trade Centre
1-6 Mei Wan St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2413-6236
Fax: 852-2413-6369
E-mail: fanny@iqhk.com

MGM Industries & Co
Rm 2808
Cable TV Tower
9 Hoi Shing Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2545-0375
Fax: 852-2541-0362
E-mail: fumgm@netvigator.com

Tinilite Industries Ltd
Rm 606
World Wide Ind Centre
43-47 Shan Mei St
Fo Tan
New Territories, Hong Kong
Tel: 852-2694-8048
Fax: 852-2602-5864
E-mail: debbie@tinilite.com

Tombo Industries Co Ltd
11/F, Flat S
Everest Ind Centre
396 Kwun Tong Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2951-0212
Fax: 852-2951-9268
E-mail: tombo@tomboind.com

Vision Products Ltd
Unit 1011
MLC Millennia Plaza
663 King's Rd
North Point, Hong Kong
Tel: 852-2965-9669
Fax: 852-2965-9019
E-mail: mail@v-products.com

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