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The Write Show

HKTDC Hong Kong Gifts & Premium Fair

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Great Giveaways

Imaginative designs and fresh ideas once again abound at the HKTDC Hong Kong Gifts & Premium Fair, the largest show of its kind in the world, which has been further boosted by the addition of an extra 19,400 square metres of exhibition space.

The 24th edition of the event sees exhibitors from 38 countries and regions present wonderful wares at more than 4,200 booths from 27-30 April 2009 at the Hong Kong Convention and Exhibition Centre, which now offers some 83,000 square metres of exhibition space.

Among new features is World of Inspiration, an area showcasing a delightful range of gifts and premiums in a smart setting.

It supplements the Hall of Fine Designs, the ever-popular premier section spotlighting exquisite, design-led upscale items in a stylish and prestigious setting. Buyers seeking distinguished world-class products will find this zone particularly appealing.

Another highlight is the Tech Gifts zone, which tunes into the trend for electronics items designed to make life more efficient and more fun. These include hi-tech products for information and entertainment, for use in the home or office.

Other exhibit categories include:

  • Advertising Premiums
  • Ceramic Gifts
  • Corporate Gifts
  • Fashion Jewellery and Accessories
  • Kids' World
  • Ladies' Gifts and Premiums
  • Paper and Packaging
  • Party and Festive Items
  • Pictures and Photo Frames
  • Silverware
  • Stationery
  • Toys and Sporting Goods
  • Travel Goods and Umbrellas
  • Watches and Clocks
  • General Gift Items

Presentation platform

There are also Product Demo & Launch Pad sessions for exhibitors to present new, innovative products. Plenty of inspiration is to be found at seminars on hot industry topics.

The show also provides ample opportunities for establishing business contacts, including a Networking Reception on the first day.

Organised by the Hong Kong Trade Development Council (HKTDC) in cooperation with The Hong Kong Exporters' Association, the fair caters to cross-sector interests, running concurrently with the Hong Kong International Printing & Packaging Fair held at AsiaWorld-Expo adjacent to Hong Kong International Airport.

Leading location

A major global supplier of gifts and premiums, Hong Kong is the ideal venue for the fair. In 2008, Hong Kong's gifts and premium exports totalled US$21.8bn, with major markets the US, Japan, the UK, the Chinese mainland and Germany.

"Hong Kong is a major sourcing centre for the global giftware industry. An astonishing array of gift items can be sourced here, from the most basic to the most sophisticated," said Fair Organising Committee Chairman Jeffrey Lam.

As such, the HKTDC Hong Kong Gifts & Premium Fair 2009 is certainly the right place to find great giveaways.

Perfect Presents

The HKTDC Hong Kong Gifts & Premium Fair strengthened its reputation as the world's top show of its kind by hosting a record 3,909 exhibitors from 40 countries and regions in 2008.

"The fair is a great example of what can be achieved when you have exhibitors with the best and newest products, and buyers who are serious about doing the right deal," said Hong Kong Financial Secretary John Tsang at the opening ceremony.

The show expanded to cover more than 78,000 square metres, with first-time exhibitors coming from Brunei, Finland, Greece, Nepal, Poland and Sri Lanka.

A wide range of products was on display, including fashion jewellery and accessories, watches and clocks, consumer electronics, silverware, ceramic gifts, paper and packaging, travel goods, gifts for women and children, corporate and advertising gifts and Christmas decorations.

Group pavilions represented exhibitors from Australia, the Chinese mainland, Germany, India, Indonesia, Italy, Korea, Macau, Malaysia, Singapore, Taiwan, Thailand, the Philippines and the UK, as well as members of The Hong Kong Exporters' Association.

The fair welcomed 50,497 buyers from 151 countries and regions, including 6,748 key buyers from 65 countries and regions who came in 95 buying missions organised by the HKTDC.

Sheer satisfaction

"I think this is the best sourcing show in the world. It is well organised and I've never had a problem with the suppliers here," said buyer Henry James Solomon, CEO of C.Store/Brandsupply of Brazil, which sells promotional products.

"Hong Kong is a fantastic city to be in for an exhibition with so many hotels, convenient transportation, friendly people, perfect climate, and lots of entertainment and good places to eat."

The sentiment was shared by Yousaf Sohail, Sales and Marketing Manager of Amaq Alriyadh Trading Corp of Saudi Arabia, an importer of general merchandise including giftware and promotional products. "This is an important sourcing event for us to look for new items every year. The fair is getting better and better year by year with good facilities and services. I expect to place up to US$5 million-worth of orders from the show," he said.

Endless excitement

Exhibitors were equally impressed. "We usually see our existing clients at this fair, but this year we've had a lot of interest from buyers outside our usual markets of the US and Europe. We've taken orders from new clients in Asia and Russia," said exhibitor Peter Chang, General Manager of Chien Lue (HK) Ltd of Hong Kong. "This is a great show for us because you get buyers from all over the world and you don't get that at other fairs."

His remark was echoed by Italian exhibitor Daniela Regazzi, Managing Director of MICART Srl. "We visited the fair before looking for suppliers, but this year decided to exhibit because it has become the most important fair in the world. Here you have people coming from all over the world," he said.

The popularity of the fair goes hand in hand with the status of Hong Kong as a major exporter of gift and premium products.

Against this favourable backdrop, buyers can definitely look forward to more perfect presents at the HKTDC Hong Kong Gifts & Premium Fair in 2009.